If you want to build your business online, to build your reach, impact or authority then at some point you need to graduate from posting on social media and become a creator of content. When it comes to content there are two formats which stand out. Video and Audio Why? Because they open the door
How to set up basic email automation using Mailerlite
In this video I’ll walk you through how to set up basic email automations using Mailerlite. Join my VIP list.I'll send you a weekly update
How to set up a podcast from scratch
If setting up a podcast is on your list of marketing goals then you'll quickly find there are a lot of moving parts. It can
What is the best way to learn digital marketing skills?
Digital marketing skills are in demand for a good reason. Money flows where attention goes and most of the time your attention is online. Because
How often should I post on social media as a business owner?
One of my roles is as a digital marketing advisor or coach and when I work with new clients I'm asked one question more than
Some of my favourite books
I find myself recommending books a lot. These books are the ones I seem to be suggesting most often. I read a lot so if
Why *you* should be a podcast guest and how to be a great one.
If that sounds like you then maybe showing up as a guest on some of your favourite podcasts would be a better route to building
The five FREE analytics tools ‘every’ business should use.
Everything we do online generates data and as a marketer, this data is key to understanding where our efforts are working and where they're not.
How every business can use a value ladder.
Most people are familiar with the idea of a sales funnel or a sales pipeline. In order to see sales you need a lot of
Why your personal brand amplifies your sales
Before we get too deep into personal branding let's explore how work, customers or sales come to us. It's almost always in one of a
Why your business needs remarketing ads
🔥 Watch lots more videos on Youtube → Before I get too far into this topic let's explore how customers come to you. In an
The really stupidly simple rules of digital marketing
In this post, I want to try and put you in control of things a little. There are a lot of people with a vested
Social media is killing your business and how to fix it.
As someone who’s business revolves around social media, I have a lot of gratitude for all the various platforms have to offer. But it’s not
Your ordinary is someone else’s amazing.
If you’re a bit like me then you probably have a lot of imposter syndrome, comparison issues, and low self esteem. No – just me?
Let me tell you why your business needs a blog.
When I look at the websites of a lot of businesses the blog is normally a source of unspoken shame and embarrassment. Everyone was so
How to pivot any business to an online business model.
Let me read you this post 👇 Or you can watch this short video 👇 A lot of businesses are in a bit of a
My disaster-proof productivity app stack
Want me to read this post to you? Productivity is the foundation of profitability and I’m going to share a list of the apps and
Three ideas for marketing in times of crisis.
In times of crisis business owners have a dilemma. They have to balance the need to be seen as sensitive with the need to do
The Map & Compass to content which cuts through
Watch the abbreviated video version of this post 👇 Or let me read the full post for you 👇 As marketers we all want to
What I’m doing to get comfortable with video marketing.
Watch the abbreviated version of this post 👇 Or let me read the full post for you 👇 First off, feel free to jump to
Tips on Managing Priorities with Your Team Members
You have a clear marketing goal defined and a marketing strategy ready to go. Well done! However, if you want to make sure you reach
How Multitasking Kills Your Productivity
“She/He’s a great worker. A real multitasker!” Have you ever had a boss, manager, or co-worker say this about you? It sounds like a great
How to Prioritise Your Goals as Your Business Grows
Goal setting is important for any business, but your goals are likely to change as you grow from a small to a mid-sized or large
How to Create a Solid Foundation for Successful Marketing
There are probably a thousand marketing strategies you could employ at any given time. They come in all shapes and sizes. All you need to
The Power of Focusing on One Goal
If you’re the type of person who likes to be busy, you probably take on too many goals at one time. When you have too
My competitors are all assholes
I first wrote this post four years ago and shared it on Linkedin. I remember it clearly because when I posted the article on my Linekdin
Why fake digital marketing action is holding you back.
Digital marketing is great. It’s transforming businesses and levelling the playing field, allowing small businesses to reach people all over the world who need what
When you need clients… and fast.
When you need clients fast it’s normally because something has gone wrong. You might have just set up on your own and not planned ahead. Maybe you
Social Media isn’t for everyone.
One thing that I see far too often when it comes to running an online marketing campaign is the unnecessary use of social networking accounts. Now,
Why your website does nothing for your business
This post needs a preface. A while back we had a big accounting firm client. They loved us and we loved them. They let us do
Faster websites = better Google rankings
The web as we know it has come a long way since the times of Dial up connections and that terrifying screeching sound it made