You want more leads? Let’s talk about two – maybe 😬 three scenarios: 1️⃣ You’ve got tons of website traffic but no leads.2️⃣ You’re just starting, and traffic is slow.3️⃣ ( You have NO IDEA 🥹 ). Neither problem one or two is solved by chasing more eyeballs. Why? Because traffic alone doesn’t pay the … >
Welcome to my Journal
Articles, posts & ideas . This is all being updated right now and might have some broken bits. If it's not Podcast or resources - it will be in here.
Do you ever feel like you’re running on a treadmill with no off switch? You post. You refresh. You wait. And… crickets. Social media has become a double-edged sword for most of us. It’s where we have to be, but it’s also where our content goes to die. We pour hours into crafting the perfect post, only to watch it … >
We’ve all been there: staring at a blank page, willing the ideas to come, only to feel like our creative well has run dry. If this sounds familiar, you’re not alone. In fact, one of the most common struggles I hear about is the challenge of coming up with ideas for content marketing. But here’s … >
Have you ever poured hours into creating the “perfect” lead magnet, only to watch it collect digital dust? You’re not alone. Many business owners struggle to create lead magnets that truly connect with their audience and drive conversions. The problem often isn’t the quality of your work – it’s the strategy behind it. Today, I’m … >
Being a guest on podcasts can significantly enhance your personal brand and authority. It’s a powerful strategy for link building, visibility, and even honing your public speaking skills. However, many individuals find it challenging to efficiently locate suitable podcasts and the necessary contact information to pitch themselves. This blog will guide you through the process … >
On the personal brand business roadmap, writing a book squarely sits in the authority layer. Nothing builds your professional authority like having written a book about something. Writing a book is proof to the world that you know what you are talking about. Books don’t have to be huge. Some of the most successful … >
When I was a kid I’d make a little extra money harvesting potatoes by hand. In October in Scotland this was often freezing cold and always back breaking. I had no idea how this was going to serve me as a business owner… Let me explain. A lot of people make a lot of money … >
Selling is the easiest difficult thing you can do. I know that makes no sense – but neither does how most people approach it. Let me explain. People normally hire me because they’re not happy with the status quo in their career of business. They are looking for a big change and normally there’s money … >
If I knew fifteen years ago what I know now about the power of being a podcast guest to support and super-charge your career – I might have made it more of a focus. Now I appear on one or two podcasts each week. In this post I’ll share why I do that an what … >
A lead magnet is a valuable piece of content that is offered to potential customers in exchange for their contact information. This can be in the form of an e-book, white paper, webinar, discount code, or even a free trial of a product or service. Lead magnets serve two main purposes: to attract potential customers … >
I first wrote this post four years ago and shared it on Linkedin. I remember it clearly because when I posted the article on my Linekdin timeline the reaction was staggering. It’s what triggered the journey which brought me to launching this site and resetting my business to serve you – the solo or emerging digital agency … >
Digital marketing is great. It’s transforming businesses and levelling the playing field, allowing small businesses to reach people all over the world who need what we have. It’s often inexpensive and a lot of the routine things which need to be done are in themselves not overly technical and pretty easy to learn ( compared … >
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