Let's Amplify You
Helping Leaders Worldwide Build, Market & Monetise their Personal Brand & Build a Profitable Business in a Category of One
Take me to your Leaders
Two ways to work. One relentless focus on you.
Corporate
Leadership visibility that moves the whole organisation.
Executive visibility, leader-brand strategy, and keynote programmes for teams and organisations ready to be seen, heard, and trusted at scale.
Explore corporate work →Individual
One-to-one advisory for people who move fast. For Founders.
Private coaching and group programmes for entrepreneurs, consultants, and experts building a personal brand - and a business - they genuinely love.
Explore working together →
Bob Gentle
I've worked with business owners around the world for the past 25 years.
I've sat across the table from founders scaling their first business and CEOs running organisations with thousands of people. The pattern never changes: the ones who win long-term have built a brand, not just a following - something that still means something when the trends move on.
Most people think personal branding is about being seen. It's not. It's about being unmistakable - clear enough on who you are and what you stand for that you stop competing on price, or attention, or luck.
I work across three things: building a leadership brand that's actually yours, marketing it in a way that fits how you think and work, and monetising it without selling out what made it valuable in the first place.
Where you need help changes. Sometimes it's the building - the positioning, the story, the confidence to own it. Sometimes it's the marketing - content, inbound, direct outreach, showing up consistently enough to matter. Sometimes it's the monetising - turning attention and trust into revenue that doesn't depend on you grinding forever.
I don't have a single formula I force on everyone. I have twenty years of pattern recognition, and a habit of meeting people exactly where they are.
If you're ready to build something in a category of one, that's the work I do. Everything below is how.
Start Here - Free
Two tools to find your next move.
For Founders & Experts
The Personal Brand
Business Roadmap™
The complete 50-page playbook to start, scale or fix your expert business - the exact system I use with private clients, yours free.
For Leaders & Executives
The Leader Brand
Leverage Assessment
A sharp diagnostic that shows exactly where your leadership visibility is leaking value - and the highest-leverage moves to fix it.
Take the Assessment →Building Your LeaderBrand
Conversations with people worth learning from.
Ideas & Insights
Captain's Blog Log.
Client Stories
Loved by founders & leaders worldwide.
“Bob is really, really good at knowing the best shiny objects to follow. He's a real genius - an absolutely worthwhile investment.”
Jenny Ainsworth
Founder, Ainsworth Consulting Group
“He's given me a super clear, simple message that's helping me convert more clients.”
Jason M Barnard
CEO, Kalicube
“Bob's systems are complex enough to work really, really well, but simple enough to adopt and run.”
Dan Bennett
Founder, Video For Entrepreneurs
“Bob's insights into personal branding have been invaluable. He's such a nice guy - I can't recommend his services enough.”
Henry Calvert
Content Creator & Presenter
“If you're sitting on the fence about working with Bob, just book a call. You've got nothing to lose and everything to gain.”
Jon Clayton
Founder, Architecture Business Club
“Working with Bob has been heads and shoulders above every other branding professional I've worked with.”
Leslie Kuban
Franchise Advisor, FranNet
Working with Bob Gentle has been a game changer for my podcast and personal brand. Since applying his expert strategies in content marketing and audience engagement, my downloads have increased by 127%. The refined brand is now connecting with the right people, leading to more valuable opportunities in both my podcast and commercial real estate work.
Amy Calandrino
Founder, Beyond Commercial
Bob has been an incredible support as I begin my journey into the coaching world. He helped me better understand the business, the different steps involved, and offered so many valuable insights and practical advice. I now have a much clearer sense of what to do, when, and how.
Océane Camuzeaux
Coach & Consultant
In a group coaching context, Bob is very adept at including everyone and ensuring that everyone gets value. I have been very impressed at his relaxed manner that belies a huge amount of insight and deep desire to help. Bob has changed my thinking about my business and really helped me to move things forward.
Nick Smith
Founder, Square Pegs Coaching
Collaborating with Bob has been a game-changer, even for a seasoned digital marketing expert like me. Bob's Roadmap provided a proven process that bridges the gap, ensuring my ideas and investments yield results.
Jule Stout
CEO, Julie Stout & Advan Creative
I have been working with Bob & AmplifyMe for a while now and it has been a great experience. We now have mastered our LinkedIn profiles, entered the world of podcast guesting, and feel fully equipped to convert this into sales. It's great to know Bob is there and on our team as the momentum finally builds.
John Hughes
Founder, Pacioli Biz Forecast
Bob is an outstanding mentor who has significantly contributed to my growth and development. His empathy, deep knowledge, and extensive experience resonate profoundly with me. His guidance has brought remarkable clarity to my professional endeavors.
Zineb Kamal
Founder, smarktic

Get Started
It all starts with a call.
This isn't a sales call. It's a conversation about where your business is today, where you want it to go, and whether working together is the right fit for both of us.
Availability
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