Levelling up your audience to level up your options, with Mike Morrison & Callie Willows

I heard something from Dan Kennedy yesterday which really popped for me. He talks about businesses which depend on a constant stream of new business as more like “income events” and less real business.

Income event businesses are a hamster wheel - hamster wheels lined with barbed wire and floored with crushed glass. It’s what makes a lot of people dream about Passive income online and truthfully - passive = lazy thinking.

I like to think more about leveraged and retained revenue.

This is a business which scales without necessarily taking more time. In an ideal world you decouple the connection between your ability to generate money from the use of your time.

This week - my guests on the podcast are Mike Morrison and Callie Willows from the Membership Geeks. We’re going deep into the life changing power of Membership style businesses.

The Membership Geeks : https://www.membershipgeeks.com/

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