How to be truly present online and why you need to try it, with Chris Brogan on the Personal Branding Entrepreneur Show

So I talk about personal branding a lot. It's important for me and it's important for my customers and I hope it's important for you as well. But why? Why personal branding? Why do I put such an emphasis on that over corporate branding? I'm going to tell you why. We are hardwired to look for leaders, to look for role models, to look for mentors, to look for companions. It's in our DNA. And any brand, it needs a certain amount of power behind it. And the more personal and less corporate that brand is, the less power it needs to create a good, strong, clear signal. You and I, we just don't have the kind of power that would be needed to fuel corporate brand. Personal brands, they're just much more efficient and it cuts out all of this. If you want connections and you want conversations and you want customers, I put lots of barriers in the way. Large corporations often have avoided personal branding in the past. In fact, they actively discouraged it in many cases. But today, in 2022, leading corporations are really starting to see the importance of the personal brand because they travel further, faster and they create a true connection. And this is something as we go further into the 21st century, it's going to become a premium and all the virtualization and remoteness and globalisation that's coming to bear alongside the more and more control over our personal data, we're harder to reach as consumers and the personal brand will cut through that and we can create true connection and true attraction rather than simply targeting people. So this is why personal branding matters. It's why it matters to me. I hope it matters to you. If you have questions, if you want a conversation, I will be waiting for you down in the comments. But essentially, you want people to choose you go out and communicate with people, cultivate your personal brand.