Create amazing experiences to create an amazing brand, with Phil Mershon

The experience you create for others is what sculpts your personal brand. The more depth, magic and transformation there is in that experience the more power there is in that brand story.

This week my guest is Phil Mershon, the Director of Experience at Social Media Examiner, the people behind the extraordinary Social Media Marketing World conference.

We talk about experiences, launching smaller events, personal branding and the power of experience in all areas of our business to shape how people feel about us.

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