There are a lot of things you can do to build your business online. Virtual summits, email marketing, live streaming, podcasting, write a book or a youtube channel. If you try and do it all - you’ll be bad at it all. This week on the podcast my guest is David Bain - and over the last fifteen years, he’s done it all and got good at it.
In this episode, he shares his journey and his perspective on how you can build skills in one platform which logically leads to the next and over time, allows you to do much more, much better.
David Bain helps marketers to stay up-to-date with the latest tools, tactics and technologies through his books, podcasts and digital services, helping them to cut through the noise and focus on what shifts the needle. A digital marketing pioneer, podcast host and producer, David started his first online business back in the year 2000 and his first podcast in 2006. Since then he’s worked with several global organisations including Google, Nespresso, PA Consulting and Farfetch, delivered dozens of digital marketing training sessions and hosted hundreds of podcasts, webinars and online summits. David, his wife and son are based in London, UK.
Links and mentions
David's website : marketingnowbook.com
Thanks for listening!
It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favourite player using the links below.
Automatic Show Transcript
Hey there and welcome back to amplify the digital marketing entrepreneur podcast. Happy New Year. If you're listening as this comes out, here's wishing you a great 2020. I'm Bob Gentle. And every week I'm joined by creators, consultants and practitioners who share what makes their business work. Whether you run your own business, or you're just thinking of stepping out on your own for the first time, you're in the right place. If you're new to the show, then welcome along. Just take a second right now to subscribe in your podcast player, so you don't miss new weekly episodes, and you can dig into some older ones when you finish this one. If it's your first time joining us for the show, then you'll probably want to join our Facebook group. Just visit the shortcut URL and amplify me.fm forward slash insiders and you'll be taken right there. There are a lot of things you can do to build your business online. Virtual summits email marketing, live streaming podcasting, write a book or a YouTube channel and if you try Do it all up bad at all. And this week, my guest is David Bain. And over the last 15 years, he's done it all and gone good at it all. In this episode, he shares his journey and his perspective on how you can build a skills in one platform, which logically leads to the next and over time allows you to do much more, much better. So welcome along, and let's meet David. So this week on the podcast, my guest is David been businesses called marketing. Now he's written a book called marketing now, David, do you want to maybe just tell us a little bit about who you are, where you are and the kind of work you do.
Hey, Bob, great to be on with you. Thank you for having me. Yes, thank you. So I guess I've been involved in digital marketing, stroke marketing for an awful long time now. I actually launched my first business online in the year 2000 and started making a fairly decent Come about 2004 2005 or so when Google AdSense came along, I got involved with digital marketing training and producing my own digital marketing seminars over Dave, about 2007 or so. And since then I've worked for a couple of agencies and senior in house roles as well. And I've also, as you alluded to, launched a book fairly recently called marketing now based upon a series of podcasts that I've been doing over the last five years or so.
I think your podcast is really where I discovered you first. I think, having sort of done my research with the show, you really were very early to the party, in terms of digital marketing, and also to podcasting. I think when I look at when I I'll be honest, very honest, when I benchmark how my podcast is doing an iTunes, I'm usually measuring against where yours is. Yours is really done very well over the years.
It has over the years I haven't been focusing too much on digital marketing radio recently that that podcast you're talking about there. I think for three or four years, I was producing a podcast, at least an episode at least every week or so it was September 2014, if I recall, correctly, that I launched the show. And for a while I was ranking top top 10 Top 20 for digital marketing and that and that that was that was driving a decent number of downloads a month. Yeah. You still
are ranking top 20. Okay. It's really annoying. The thing
is, it's tough because I'm not intending to move forward with that brand. I'm moving. I'm intending to move forward with the marketing a brand. And I guess the key thought is well do I attempt to retain the existing RSS feed and just published a new brand new episode through that or should I forward that relaunch the show completely and have a different RSS feeds. I think there are pros and cons for that.
Yeah, I've heard other people have similar cost questions. And yeah, it's a tough one to answer I think. So. You mentioned the new brand. And that obviously brings me to the marketing now book. book writing is something that it would be very difficult to claim as part of the digital marketing spectrum. But actually, when you look at the long term value of content and content marketing books are right there as the pinnacle really what was your rationale behind the book?
It's funny because
the way you you're saying that books aren't really part of digital marketing and I I, I agree with that. But I have no come to the belief that marketing is digital marketing and digital marketing is marketing and I've The first hardcopy book that I published was back in early 2017. And that was called Digital Marketing in 2017. And Mark Asquith wrote the foreword to that. And Mark said, marketing is now digital marketing or digital marketing. Now Marketing I wasn't entirely sure that I completely agreed with them at the time because I knew a lot of marketers who weren't savvy when it came to digital and and and what worked and martek and all those kinds of things. But But now, I think that the general belief and the abilities of marketers have have improved and and i think it certainly has come together. And it's important to think of marketing as everything together. And when you do that, then you realize actually, content can be published on a platform and It doesn't have to be consumed online and offline. And it reminds me funnily enough of the semantics of describing what I do because back 10 years ago, it was internet marketing, because everything was consumed digitally, or consumed online. Sorry. And then you're looking at Google Trends, you could see the phrase digital marketing was rising. And it was actually about the time when the Kindle launched. And if you think about it, Kindle books can be are in digital form, but they can be consumed offline. So digital marketing is about the consumption of digital content, but it doesn't necessarily have to be online. So that's why the phrase digital marketing became more popular I think, than the internet marketing as well as the fact that internet marketing was associated with get rich quick schemes online but then you have marketing and that embraces traditional marketing models and traditional great practice and other mediums tied together with digital marketing, including including books and that that that's got to be part of the digital mix now.
Yeah. And I think alongside that, in 2005, the internet was almost a parallel universe. Now, the internet and the real world, they're pretty much one in the same. So marketing is pretty much digital marketing these days. There's there's very little in human experience that isn't digital now.
Yeah, if you promoted a business in any way, in digital in 2005, you were more likely an IT geek sitting in the corner and not talking to anyone else in a marketing department.
Yeah. Which was a very nice place for some people. So, again, looking at the book, one of the questions Is that I always have for people who have written books, particularly business books, in fact, only business books, it wouldn't work with sci fi. But is what does your backhand look like? Now? I'm not gonna ask you to answer that question just now. Because I think what the question is suggesting to me is why a book can be part of an online business, because it's where you reach an audience. But how you then convert that audience into value for your business is where the digital marketing internet marketing online business element comes in. So is there something that you've pre mapped out? And if there is, how much of that did you plan in before you wrote the book? Sorry, so slightly long, awkward question. You'll know what I'm doing. Yes.
I, I don't think it's possible to plan everything out. But I think it's important to plan out calls to actions and I've passed That you would like readers to take after the, the finish somewhere, all of your book. And the books split up into three key sections. And at the end of each section, actually, just to backtrack a little bit back, we're recording this in January 2020. And then going back last month, December 2019, when I launched the book, I also recorded or live streamed and eight hours of content with 30 odd marketers who were part of making the book. And as part of the live stream, I recorded workshops, looking into the individual sections of each book, giving specific examples with regards to what businesses should do to implement the knowledge contained in the book. So I've got these workshop recordings. So what I do at the end of each section of the book, as I say, right, you've completed this section of the book. Now you need to go and watch the implementation works. video, you can find that over David being.com slash marketing now, go to that. So people go to that page and the sign up for free to watch the workshop video. And then I've got people integrated into my digital mix, they they're watching my videos, and then they're subscribed to my email updates to receive more information from me.
And that all makes perfect sense. And it clearly you had done a little bit of forethought there. And you can never guess predict what opportunities are going to crop up once your audience starts to engage, but it certainly makes sense to do some of that work in advance. How long has the book actually been out now?
Oh, it's just been about a month or so. So it was launched on I was thinking at the 10th of December.
And you really do have a star lineup in terms of contributors. You want to maybe just take us another journey through some of that.
Yeah sure. I mean it probably depends on a guest what digital marketers really floats your boat. I've got some people who have created greats martech businesses I've got you know people like Larry Kim in there as well. And trees are he's wearing I've got Evan Carmichael. If you know him from YouTube, he's is incredible on YouTube produces three great videos every single day on YouTube. And Mark trap Hagen's, a wonderful content marketer as well. The thing is, it's so hard to actually shout out individual names because it's about the advice more than the name. So Andrew vowel, that's probably a name that that a lot of people will know. But there's a total of 134 marketers in there. And I produce the content by getting people on a live stream and giving them all three minutes to share their number one actionable marketing tip and then I took that content and made the book from there.
No, this is somewhere I wanted to go. Because when I looked at the list of contributors to your book is really impressive. And what I was curious to know is obviously some guy off the street could not pull that off. How was that network and built on me? I'm going to answer that question myself would take a bit of a gamble and say it would potentially have been through your podcasting journey.
Absolutely. That's That's it. So you just answer every question Bob, and you know yourself at some podcasting is a wonderful way of meeting people and forming great relationships. I'm actually published my first podcast in 2006. But I didn't get really serious about it and to to until 2014 when I started digital marketing radio. And for that particular show, I interviewed over 200 people. Over the last five years I've probably interviewed about 500 different top marketers around the world. And if you have half our conversations with With with great people, and you, you get on well with them, then you want to keep in touch with them. And that's kind of what I thought to begin with. So, after just over a year of doing digital marketing radio, I was thinking, Okay, what's, what's a great way of keeping these relationships going? And I thought, Okay, well, why not have an end of your recap show? So, at the end of 2015, I had about 60 I think it was of the guests that had been on the show so far. Oh, join me, I'll do a similar kind of thing. Kind of give their number one. I think it was there. The number one thing that happened in the year that they thought was most important, rather than an actionable tip tip for for the for the for the coming year. But but it was really good. I actually did that on Blab. If you remember that, blab was it was a wonderful platform for interacting on it. It was One of the first online platforms that you could really go to and interact on, because it was one of the first there was so much engagement there. You literally just went live and you had hundreds of people watching sometimes and lots of people interacting. It was a great platform. So recorded the content on there. But but but but that was the beginning of my journey from going from podcasting to writing a book and keeping those relationships going, that I made as a result of recording those podcast episodes.
That sounds like a lot of fun. I like the idea of bringing everyone together for a live stream, although the technical logistics of that just melt my brain. Yes, there's almost certainly a way around it. It is. It is.
I was gonna say horrendously challenging. It's kind of fun as well, but you've got to be prepared to be quite stressed about hopefully making sure the whole thing comes together, okay, and you don't have any significant technical challenge that means that the whole thing falls down completely. One of the live streams that I put on I just couldn't get the video to work properly and I ended up having one of the guests jump in and host the first hour for me and without even arranging it XD and that was that was a four hour live streams that was that was that stressful, but he liked like doing podcasting, like doing anything online. Unless you push the boundaries a little bit and come through those kinds of lessons and experiences, then you're you're not improving as quickly as you you might otherwise do.
So one of the things I'd like to speak about is, obviously, you've you've written a book, you've got a lot of things going on your own, but you're also working for some other people as well, but not in the tradition but you have some sort of Traditional clients, I'm struggling to really articulate. Yeah, you know what I want to go? What does your work look like? I guess commercially.
I've got a few things going on. So as as a result of doing hopefully a decent job of producing podcasts, hosting live webinars, I've had a couple of people approached me, including sem rush. So sem rush are a massive martech brand focusing primarily on on SEO. And I've hosted over 50 kind of live streams and podcasts episodes for them producing those shows for them. I've also hosted massive virtual summits for Larry Kim, specifically his new brand mobile monkey. Larry Kim used to we founded word stream and sold that company and then find it mobile monkey and the virtual summit summits that he puts together are incredible as well as Because you've got something like three or 4000 people often on the live call that are interacting and the live streams are for eight or nine hours long. So those are crazy events that I often host for for mobile monkey. And as well as doing that I do some podcast production for a couple of clients. For example, there's a barristers in London called for new square I host producing and, and do everything for, bring together their shows,
and which of course keeps you busy.
I guess it depends on the time of year. I mean, these massive virtual summits that I've mentioned, for mobile monkey, they only only happened once every two months or so that that's at least a couple of days of solid work of research of preparation of guest preparation and the whole day of host The event is very, very intense as well, because you've got to be online, on forum, and I'm going to be there, just in case anything doesn't work out quite correctly as well. So certainly when I'm doing that, then that's the most kind of challenging time and just to make sure that I get everything right. But then there's the, the consistent podcast that I produce maybe on a fortnightly basis for a couple of flights as well.
Now, one of my jobs as the host, is to anticipate what my audience would like to hear and pick your brain on their behalf. And I've never actually spoken to anybody about virtual summit. So I forgive me, but I would like to dig into that a little bit. And you may be for anybody that's never been involved in a virtual summit, either as a contributor or as a consumer. Just give us a brief synopsis of what is a virtual summit. And then a Like to dig a little deeper after that?
Sure. I mean, virtual summit could be a couple of different things. I guess the most common way of doing it is where you get people to sign up to watch live. And this is often a series of maybe a dozen or so different presentations in a particular topic, or a particular industry sector. And you've got maybe eight or 12 hours of live streamed presentations, and you've got a fairly large audience that interacts. And then often these life, these virtual summits are free to attend the live stream, but then the contents taken down or people don't have access to watch the replays and less the sign up to perhaps pay a small amount of money to watch the replays then have access to me something else, maybe a product alongside the the recording After the virtual summit so in essence it's a big day of live streams behind a wall that people have to sign up to to watch top presentations. But in order to watch free you have to be there live
and for those who've never The reason I think a lot of people on their digital marketing business journey, think okay I need to be looking at virtual summits is because there has to be a brilliant list building tool. If you if you don't have much email marketing list, I live stream can often be seen not a live stream a virtual summit can often be seen as a silver bullet for that.
Yeah, I think I wouldn't agree with that. I think it depends generally, on what partners you're producing the virtual summit with, you know, who's taking part who's willing to promote it, but it's an awful lot of work to put one on. You're talking about your at least a couple of weeks of Solid work to, to really put everything together and then the day itself can be very intense as well. And you often can't make it make it very successful unless you've got a significant list yourself to start off with. So it's it's probably not the place to start, I think the obvious place to start is simply having a call to action in your website and a free PDF giveaway your free small set of videos giveaway to start building your list something very specific. It's not the size of the list now it's you know, making it very specific to to what you happen to be doing as a business that that's the starting point, I think.
Yeah, no, I would agree. I think as a starting point, you're absolutely right. But that next step for those people that have established a bit of an audience, I think a virtual summit can be a great opportunity. It's an option. It's the right thing at the right time.
Yeah, it's an option. I wouldn't say it's the first thing to do it. Say, certainly if you're looking at it from a content production journey, then starting an audio podcast is the best way to go to begin with and to start building those relationships with people that could perhaps present at your virtual summit at some point in the future.
Right? That makes sense. So for those people that would be ripe for virtual summits, and they will probably know who they are, what might be the number one things to avoid, I guess I think others for
for for producing a virtual summit. Yeah, yeah, look, you need to make sure that
obviously, technically your your setup. So you've got a high quality computer that will handle multiple multiple videos coming into it and being able to broadcast and fairly high definition and then producing event. You've got a high quality internet connection. You know how to use a decent microphone and look into a camera and present and engaging manner and engage with people in the chat at the same time as well. And you get everything structured. Ideally you will have a little teleprompter in front of you, that will be something you can read intros and outros from, as well. So it's not going to be the first thing that you do. I mean, I always suggest kind of going through kind of four or five different steps, you know, starting off with an audio podcast moving on to mastering decent quality audio. And then after that, moving on to pre recorded video, then live streaming. So then embracing LinkedIn or YouTube or Facebook or wherever and actually looking at live chat and being able to get engaged with people in the live chat. And then the next step after that is virtual summits unless you come through those steps. So first of all, producing decent quality audio secondly, being able to look into a camera and talk directly to them. Thirdly, engaging with a live audience and actually answer questions without losing your train of thoughts, then there's no point in moving on to a virtual summit.
I think the sum up there would be Curb Your Enthusiasm and get good at each of the elements before you try and put them together.
Yes, yeah. Because there's so many people doing doing it. Now, as people expect a certain standard expect a certain quality. Whenever anyone, any business talks about their competitors. Now, I think they lose sight of the fact that actually, from a content marketing perspective, their competitors are not who they necessarily think they are, because their target audience is engaging with all sorts of content. And it's who's producing the content that are the competitors of the the eyeballs that they're trying to attract. So I'm talking about Netflix, the BBC, you know, other big platforms there unless you can actually produce content that won't turn people off. Ensure that the audio quality and video quality isn't horrendous compared with what they're used to consuming, then they're not going to continually consume your content and you're not going to build the authority of your brand.
One of the things you spoke about, before we started recording was the six steps to writing the book. And you mentioned the four steps to the live stream to the practice summit there. Are they related? And yet, we should probably speak about the process of writing the book because what you spoke to me about before, where before we were recording, was really very insightful. And I would like to cover some of that if that's okay.
Sure, yes, I mean, to begin with, just going into a little bit more detail can be starting an audio podcast. I think that's a wonderful way just to get your voice just to start to master the art of being able to create Verse with whoever happens to be listening and find the way that you want to speak that you're comfortable speaking, you're recording, you don't have to even put the audio out if necessary, but it'll take 20 plus episodes before you get comfortable with what kind of show that you want to produce. And this will relate to things like virtual summits or other live streams that you want to do in the future. But unless you get that audio right to begin with, then it's you're not forming the good base for what will be a good quality virtual summit in the future. So things like a simple microphone like an ATR 20 $100, Samsung cutie you, those are wonderful microphones that only cost about 50 pounds each. But as long as you use them correctly, if you speak about three inches away from them with a wind shield windscreen then and you have a boom arm as well then for less than something like 80 pounds, You have a decent quality recording kits that you can use to produce your first audio podcast. From there, start to stage two is start to produce your show more professionally. And so if you're doing things like in post production, adding an intro, adding an intro, adding bumper noises, editing the show a lot, and then trying to do that as live so you don't have as much post production work that you have to do think about perhaps upping your audio quality a little bit. I've got a microphone called the electro voice already 20 that I really like. I highly recommend that most people use a dynamic microphone in stead of a condenser microphone. A dynamic microphone essentially means that you have to be quite close to it. But it also means that it doesn't record all the background noise in the room. So if you've got a noisy computer, or an air conditioner here It's then it's less likely to pick that up. So dynamic microphones are generally a good microphone for podcasters. To get opping audio quality, I take my microphone into a voice channel strip that has a few different elements in there, that just helps to enhance the audio quality things like ensuring that there's not too much mid level in there. There's a little bit of compression, there's a tiny bit of de essing in there, but that's things that you shouldn't worry about to begin with to produce a decent quality quality audio podcast, but that's the next step. You know, get comfortable doing that before moving on to video and then when you move on to video. That means that you don't even have to think about audio quality. it's second nature to be able to produce reasonable quality audio, you can start to look directly into the camera there as well and be aware of how you're coming across. You can be aware of your background and your lighting and the quality of your Your camera. And so get a raise again before moving on to live streaming. And then with the live streaming, which is the fourth step there, you can focus on the audience, you can focus on the interaction, you can look at comments. And again, you don't have to think about too much about your audio, you don't have to think about too much about being able to also looking into the camera, when you start when you finish occasionally when you reference people, as well, because it should be much more comfortable doing that sort of thing. So I wasn't by intention going through those steps. But looking back on it, that that's how I successfully published the book. Because the fifth step was the production of the virtual summits. And getting all those people together and the events you know, have hosted events with 130 or so marketers on there over eight hours as a result of doing all those podcasts. And then funnily enough Eight hours of audio content is roughly 60,000 words, which is the average length of a book. Now, I'm not suggesting that you just take a transcript and publish it as a book. I ended up rewriting and everything to make it more readable. But it's a good basis for a book.
Yeah, nice, a really, really structured, logical process for producing quality, because it's very easy to rush these things and hack things out. But everybody's doing that. And there is enough rubbish out there. Yeah. I think what you've described there is a process for producing quality at every step on it, when your business is you and your personal brand. that's essential. So I really like that. Thank you for sharing that.
That's all right. You're welcome. Yes, it's important to up the quality game and I think, interact natively on platforms as well. I think too many people are still thinking Publish everywhere mentality and not interacting natively on different platforms and understanding what consumers on different platforms really prefer. And I think 2020 is the year of perhaps limiting the number of platforms you're on, but producing quality content that is highly, highly appropriate for the platforms, they happen to be on engaging with the audiences on on those platforms.
Yeah. So I would like to ask your opinion on something because I'm a member of a few Facebook groups for podcasters. And I see the same question coming up again and again, which is, I'm starting a podcast and I want to do and I'm making bunny ears now video podcast. And our podcast is an audio format. But what you described there about bringing that foundational competency into a live stream environment, after you've become comfortable with it, corded video. What experience Have you had of trying to bring your podcast podcast into a video audience? And has it worked? Can you see a journey where that can work?
Yeah, it can work.
But I would say that podcast is primarily an audio format. But of course, a podcast is simply a file that is included in an RSS feed. So that could perhaps be a video file. It could even be a PDF in theory, but but by and large, it's an audio file by and large, it's an mp3 file. I've tried producing an mp4 podcast, a video podcast as well that people can subscribe to. Generally, that's not really worthwhile doing. Most people don't want to download massive video files onto the phone. They'll prefer just to live streaming Of course, people download movies on netflix or BBC player. But generally, to subscribe to our podcast, people will prefer to be subscribing to the audio form. That doesn't mean that video can be used in producing a podcast. So I've often live streamed as a way of producing the podcast. So I've got access to LinkedIn live streaming. So over the last six months or so I've probably recorded at least 20 episodes live on LinkedIn, and LinkedIn. I've seen an awful lot of video views from So what I mean by that is, I've got decent number of connections and LinkedIn, but I don't pay to promote at all but whenever I go live on LinkedIn, I'll maybe get about 50 people interacting and watching live, and within 24 hours, I'll get about 2000 views and that's without paying for anything at all and I That's that's a really nice reach to have organically but before you do anything, so it can be a nice way of producing a podcast. The downside to producing a podcast while live streaming is you can be slightly distracted by the live audience or focus on the video if you're not careful. So I don't recommend to do that to begin with. If you're taking your first step into podcasting, obviously, I'll always recommend producing audio first, but if you're moving towards video and moving towards live streaming, then I'd suggest go live, perhaps with your guests. And then for the first 510 minutes or so welcome people and tell them what you're about to do. You're about to record a podcast episode, get a few ideas, perhaps for content for the episode, write questions down. And then for the period that you're recording your podcast, perhaps even just minimize your LinkedIn video or whatever platform you're you're you're broadcasting On and focus on the podcast recorded the podcast, and then go back to the live stream after you're finished recording the podcast, and then perhaps interact with the audience a little bit more. That's that that's a nice way to start with. Ideally, you'd probably move on to being aware of what people were saying during this the discussion, but you've got to make sure that it doesn't detract from the quality of the audio quality that you're trying to produce.
That's really, really useful. Interesting. And I have one nerd question that I may add out afterwards. But I have to ask this. Whenever I've tried to use things like zoom for recording a podcast interview, the audio quality just isn't there. So how would you advise maintaining the audio quality on the one hand and a live stream environment, which is inherently a low audio quality environment?
Are you talking about the audio quality of your guest or you are both
I think when people are watching a live stream, they're quite comfortable with a compressed audio sound. But when people are listening to an audio podcast they want to quite high quality audio sound.
I think that
I mean you can record your your guest is as a solo track from something like zoom as well or from any other live stream and then you can record your own audio locally as well. I actually record my own locally my own audio locally on a zoom h5 external digital audio recorder so that goes kind of high records, a high quality one file. And I always, I always for whatever podcast I'm producing, record my own audio on that. And sometimes I'll use an external service like Zen caster to record my guests audio Look at have locally as well as doing the live stream. But we'll probably have a better quality audio recording of their audio. I have found however that often it doesn't select the right microphone and I end up just using the my guest audio from YouTube or zoom or whatever platform we're recording on.
Okay, that will make sense. Then, I guess everything you've described, so far, you there's an air of competency around everything you've discussed. And I'm really curious to know, personally, which part of your business do you struggle with most? Not necessarily a fair question to drop off. You
What do you mean by struggle? Do you mean, not enjoy? Do you mean kind of struggle to drive revenue from or can struggle in some other way.
I think where I'm coming from is I should probably articulate this question better. But if you're not moving forwards, you're moving backwards. And in moving forwards, we have to learn new things, new skills, and learning new skills is painful and difficult. So I guess where are you finding that you've got the most of work to do right now?
I think my main struggle has always been ensuring that I just focused on a few things because I'm fairly competent in quite a few areas, having been involved with digital marketing for decades.
And that, you know, can be a positive but it can be a challenge. And
I made the decision a few, maybe five years ago to try and focus more on podcasting and webinars as my, my core platforms. And now I'm focusing more on brand marketing now, and my domain name David bing.com. I've got loads of other domains. I've got loads of other little projects that I'm thinking of maybe doing in the future. But I think I'm thinking more thoughtfully about how to integrate them together. And if it's not our product or service that will integrate with what I'm currently do and something that I can perhaps drive my existing audience towards, then it's something that I need to seriously consider about whether or not I should be doing it.
That makes a lot of sense. It's very hard to push lots of balls up hill at the same time. And the temptation is there because there's so many things we can be doing. It's just sometimes just because you can doesn't mean you should and Yeah, that makes a lot of sense. So with marketing now and the book, people are listening, what action would you like them to take on that? I guess because where can they buy the book,
or probably the easiest
place online to give people was David bain.com. That'll forward at the moment to David being.com slash marketing now, which is the landing page for the book itself, and there's links from there to, to to Amazon in the UK and the USA to to buy the book. I am, it took me a long time to get that domain name. And I'm really happy that I finally got it. So I had to actually go into an auction on on GoDaddy to get a couple of months ago. I've been keeping my eye on it for for at least
for the best part of 20 years probably.
So I'll be focusing more on that domain and that website moving forward.
And this is Happy New Year. This is my I've always been encouraged. I should have A signature question at the end of the show. And this is it. Okay, so I guess in terms of your business now, what's one thing that you do now that you wish you'd started doing five years ago?
Wow. Okay, so we listened to a couple of your podcast episodes. Just this wasn't there
today, which wasn't there. Exactly. I don't want to try and give the right piece of advice here so so what's what's one thing that I'm currently doing that you wish you'd started five years I should started five years ago. You know, I've done a lot of things. I think it's it's more about consistency, rather, rather than something that I haven't done. Let's, let's see. I was I was podcasting. Five years ago. I was hosting these virtual live events five years ago. I think maybe focusing more on my personal brand, and building one home for everything, and understanding the value of traditional marketing as well as digital marketing, the value of branding, and what consumers really think about you. And at every touch point that you have online, you know, whether or not it's it's on your website or somewhere else. Is it consistent? Do people get a true reflection of you and who you are? And are you building that one little additional notch of authority and in each interaction that you're giving consumers I think, still nowadays my content on my Perhaps because I've published it over the years is very busy and not necessarily sharing the same message or giving people with the same experience. So I think, start to do a better job of tying everything together and creating more of a single brand identity.
Given I dropped this question on you from from a significant height, you've given me a brilliant answer. It took me a little while though, David, if people want to connect with you, how would you like them? to do that?
Just go to David bain.com.
I also have David Bain as the handle on Twitter and database on LinkedIn. So either of those platforms socially, or David been calm the website,
and I'll put links to those and your book in the show notes. David, you've been a fantastic guest. Thank you so much for your time. And yeah, Happy New Year. Thanks for being my first of 2020
first of many it will thanks for having me on. Great to be on with your playing skin.
I got a lot from this chat with David. And I hope you did too. It's very tempting to try and do everything at once to be everywhere all the time. But it makes much more sense to do a few things really well. Before I go, just a quick reminder to subscribe. And if you haven't already, to join our Facebook group, you can find a link in the show notes, or just hit amplify me to FM forward slash insiders. If you're a regular listener, then I would love for you to connect with me on social media. Follow me on Instagram or Twitter where I'm at Bob Gentle, and if you do, then message me, just so I can know and I can follow you back. If you enjoyed the show, and I would love for you to review on iTunes, mean a lot to me, and it's the very best way to help me reach more subscribers. My name is Bob Gentle. Thanks again to David for giving us his time this week, and to you for listening and see you next week.