Digital marketing skills are in demand for a good reason. Money flows where attention goes and most of the time your attention is online. Because of this business small and large are willing to pay for the support they need to compete.
Specialist digital marketing businesses are thriving all over the world. But often there’s a problem. A lot of socialists work in silos and it can be hard for the client to discriminate or prioritise. Software vendors offering marketing automation platforms compete for attention. There are more methodologies, frameworks and hacks than you can shake a stick at. It’s a confusing and noisy landscape with no apparent clear path for the business owner.
I often describe the problem a business owner has when approaching digital marketing as being like walking into the control room of a power station. It’s just a wall of dials, buttons and controls. If I wanted to take control I would have no idea where to start. But what the control room operator knows is that there are only a handful of buttons which really matter. The rest are for special circumstances.
The demand for digital marketing know how in businesses leads to people looking for training. When they do they find the same problem. Every provider want’s to stand out and they promise the world. The promise to train you on the whole ‘control room’ in a vast sprawling course which you never complete or can’t possibly retain.
Digital marketing courses are inherently obsolete. Things just move so fast that the moment a course is designed – everything has changed. An in depth course just can’t keep up with the pace of change.
Digital marketing needs to be done differently. Not as a training event but as a learning lifestyle. You need training on some foundations and support of the specifics. Knowledge is built and deepened over time and this happens best in a community of learning. We also learn best from experts who are working – right now – in the field. Ask anyone who’s good an they’ll tell you the same thing. The learned by looking over the shoulder of someone great.
This has been something which has bothered me for a long time. Watching small business owners being treated as prey in a churn and burn approach to providing a service is painful. I spent a long time thinking about how I could approach filling the knowledge gap and finally completed the Amplify Digital Marketing Accelerator.
The Accelerator is designed to address the challenges and opportunities of small business owners directly in a way that provides long term value and will deliver results. Business owners are natural problem solvers and action takers. I argue that controlling the flow of inbound opportunity for your business is the single most important activity in your business – so why would you.
A – leave that to chance
B – Delegate it to some hipster teenager
The digital marketing accelerator contains the training, support, community and leadership you need to not just get a quick hit of knowledge, but to gradually layer your knowledge and experience over time. All the while observing and discussing what’s working for your peers and learning from the rest of the members.
Running one of the worlds top digital marketing podcasts also has its perks. I’ve made some very smart friends and they all want to help out too. Every fortnight we have masterclasses with some of the biggest names in digital marketing. Members can ask their questions and get direct answers. Many of these guests charge thousands for workshops.
One question which has come up occasionally is if creative or digital marketing agencies can join the accelerator. The answer is a whole hearted yes. I love working with creative agencies and even digital marketing agencies or contractors will admit that often they’re not soo good at practising what they preach and tend operate in a very narrow silo.
I really had intended this to simply be a warning that digital marketing training is often inherently obsolete. Ask anyone who’s making waves online and they’ll tell you that it’s not about knowledge. It’s about consistent action and a digital marketing ‘lifestyle’ which demands a very different perspective. The Amplify Digital Marketing Accelerator will open the door to that lifestyle and I will see you inside.