You have a clear marketing goal defined and a marketing strategy ready to go. Well done! However, if you want to make sure you reach your goal, you need to make sure that your team is all on the same page. If your team members’ individual priorities don’t align with your overall priorities or there are differences in opinion on how things should be done, this can cause conflict and derail your big plan.
Here are some best practices for keeping everyone in your team on the same page.
Articulate Your Goals
Make sure that every team member fully understands your goals. Articulate why the goal you’ve chosen is the first priority, as well as the reasons for the way you’ve prioritized your tasks. Seek questions and comments and ask your team members for feedback. They may have valid suggestions on how to do things differently.
Help Team Members Manage Individual Priorities
Meet with your team members one-on-one and help them manage their own individual priorities. They may have trouble doing this by themselves and may need your guidance as a mentor. If a team member is having problems, they may not feel comfortable approaching you about it. But if you have regular coaching sessions, you can make sure they’re on track.
Transparency and Visibility
Make everything completely visible to everyone. In addition to clearly stating goals and priorities at the outset, you should also have reference materials for team members to refer to. Goals, priorities, and progress should be posted in high visibility areas. Create a collaborative environment based around this shared information.
Use Software Tools
Use a team management software program like Asana, GetFlow, or Trello to help organize the project. Your team can communicate through the tool, as well as charting each member’s individual progress and the progress of the team as a whole in a way that’s easily visible to all.
Make every effort to create an environment of open communication where everyone feels comfortable expressing their opinions and asking questions. Create this environment virtually through online communication tools, in meetings, and in one-on-one sessions with individual team members.
Offer Continual Training and Coaching
If a team member feels that a task is not suitable for them or has problems, it may just be a matter of training. Through regular check-ins with your team members, try to find these weak areas and offer whatever training they might need.
Keep Priorities Flexible
Although you need a definitive plan with priorities in place, don’t be afraid to make changes if necessary. The conditions surrounding your progress may make this necessary. For example, you may find that you have a deficit in certain resources which makes a particular task difficult to complete at present. You can then bring another task up in your list of priorities and save this for later for when it’s more feasible.
Keep Long-Term Goals in Mind
Along with the one goal you’re working towards now, keep your long-term goals on the horizon as well. Clearly state to the other members of your organization your five or ten-year plan as well as the goal at hand.