How do you talk about what you so it captures the imagination, lights people up emotionally and communicates the really deep reasons you add value in ways nobody else can?
It’s a huge challenge. Most people just make a noise, but what they really need is a strong clear signal.
This week my guest is Tamsen Webster, author of ‘Find Your Red Thread’. We’re talking about how to find the throughline from your big idea - right to your audience's heart
Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Read Thread: Make Your Big Ideas Irresistible.
Tamsens's site : https://tamsenwebster.com/
Visit the show website at www.amplifyme.fm
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.me/insiders
Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.
Thanks for listening!
It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favourite player using the links below.