This week I’m speaking to Yva Yorston. Yva is a good friend and of all the digital marketers I know Yva is the one I’d say has tested and adapted the most, reinventing her products and services again and again as she’s learned what works. She offers a great case study in niching down both in terms of the services you offer and who you offer them to.
As the Founder of Content Boost, Yva works with companies who are struggling to stand out in their market and helps them to position themselves as experts in their field and attract ideal clients who are ready to buy.
Having previously grown a successful virtual assistance service through content marketing, in 2017 she decided to shift focus and use her expertise to help other businesses do the same.
She now provides content marketing consultancy, coaching and blog management services from her home in Aberdeenshire in Scotland, working virtually with team members and clients across the UK.
Links and mentions
Yva's Website : contentboost.co.uk
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Automatic Show Transcript
Hi there. Thanks for joining me for this episode of gravity, the digital marketing and internet business podcast. I'm Bob gentle and every week I'm joined by small digital marketing business owners, creators, consultants and practitioners who share what makes their business work. Whether you run your own business, or you're just thinking of stepping out on your own for the first time, you're in the right place. If you're new to the podcast, and welcome along, just take a second right now to subscribe to the show and your podcast player. That way you won't miss new weekly episodes, and you can dig into some older ones when you finish this one. This week, I was speaking to Evie Austin. It was a good friend of mine. And of all the digital marketers I know it was the one I'd say has tested and adapted the most reinventing her products and services again and again. And she's learned what works best. She offers a great case study initially down both in terms of the services you offer, and who you offer them to. So welcome along. Let's meet Eva.
Yva Yorston from content boost. Welcome to the podcast. I am really excited to have you. I've known you for quite a long time, though very long time
has been a long time Bob Yep. Thank you for having me.
You're probably the person that I know of all the guests who I've known the longest. Hopefully, I'm not going to take you for granted and not ask the obvious questions.
Well, I was thinking about this because I was thinking, you know, in terms of telling my business story, sometimes you feel like you've told it a bazillion times. But actually, there's plenty people who haven't heard it yet. So yeah, don't shy away from that for sure.
I think also we make a lot of assumptions about people's businesses. There's things I assume you do. But actually, every time I speak to you, things have evolved. I think it's also important for listeners to realize that, yes, you're just down the road from me. But in terms of my geographical area, you're probably the only person I can point to I'd say you're operating in the digital marketing space where beyond the geographical area that you occupy, which so I think from that perspective, you make a great guest.
Thanks. I'm excited.
So your business content Boost Your name is Evie Austin, you want maybe tell people who you are, where you are as maybe obvious, maybe enough kind of work that you do?
Sure. So yes, I am based in Aberdeen, I run my business called content boost. And it is a content marketing, consultancy and agency. So we help companies to position themselves as a market leader attract ideal clients who are ready to buy. And we do that through sales driven content strategy. So
small companies, usually b2b. And more recently, I've been focusing on manufacturing companies, we were speaking a bit about that before we came on. But But yeah, so it's companies who want to try and get more customers get better customers, and, and who could be using content to do that, to sort of explain more about their products and services to help educate them and to help customers make an informed buying decision. And that's ultimately what it's all about. So,
working with a lot of manufacturing companies, I know you work with quite a few. content, and content marketing, it must be really quite difficult, because they're making the same thing over and over again, how do you go about developing a content strategy for a business like that, I can imagine it must be really difficult. Well,
it's interesting, because it's, it's actually one of the easiest industries, I think, to create content for, because the companies have such an in depth knowledge about their product, they obviously champion they their product, they believe it to be the best on the market for the you know, to solve the problem that they're trying to solve for customers. And, you know, usually they've invested a lot of time and energy in developing that product to be, you know, the best that exists out there, you know, in terms of intellectual property, and, you know, all of that good stuff. And so really, it's a case of trying to extract all of that, that knowledge and expertise out of them, because I think what tends to happen in manufacturing companies is that they feel, or they forget that the features of their product, don't necessarily speak for themselves in the digital era, they still have to, you know,
from the perspective
of the customer, the customer is competing their product with the alternatives that are on the market, and that might be not buying anything at all. So what they have to do is, is kind of put their egos to one side, and, you know, compare themselves with what the alternatives are on the market, explain what makes their product, you know, as high quality as it does all these different things. So, there's so much potential with manufacturing companies to really delve into content. And yeah, it's, it's an exciting, exciting area to work in, I think. And,
again, developing a content strategy for organizations, like manufacturing companies, in order for them to accept the fact that they need to work with somebody like you, certain trigger points have to have been reached, what are the kind of pain points which lead them to reach out to somebody like you,
and it varies, you know, every business is in a, in a different situation. And sometimes it can be the frustrations of the managing director themselves, you know, if they are the ones that are having to do all of the business development, and all the ones who, and all of the, all of the sales, all of the marketing, if they are responsible for all of that, then, you know, quite often they have reached a burnout point. And they need a way to scale up the company in a sustainable way that doesn't rely on them quite so much. So that's one aspect. And the other aspect could just simply be frustration with traditional marketing and advertising methods where, you know, perhaps they've been doing things for a certain way, for a long period of time, and they're just not seeing the same results anymore. And it's scaring them, you know, they need a different way to go to market to really raise awareness of their, their products and services. And, yeah, I think I think those are probably the two main ones. Because, you know, it's definitely the pain points that are the important the are the important thing, you know, nobody, I don't think any business owner wakes up one day and thinks, oh, I need a content marketing strategy, they have a problem. And it just so happens that content can solve it. The challenge is kind of finding those Connect, connecting ourselves with those people, you know, trying to
trying to make
business owners aware that
content marketing can solve these problems.
One of the things that I've always known you, as is Eva runs the blog management service, what you're describing there as much broader than a blog management service. So forgetting all my preconceptions, what does average range of deliverables for your average client actually look like?
Well, our service revolves around three main packages. And I like to put those packages into an, you know, consider them as an end to end process really. So the first part is content strategy. And that is one day workshop usually. So the I would go in and work with the client around developing, you know, their avatar, their, you know, the target Client Profile,
and making sure that
their objectives for their content strategy are aligned with their overall business goals. So it's not just you know, all we want to get more website traffic, it's actually tied to a specific goal that they're trying to reach in their company. And off the back of those things, we then develop a content plan. So we generate ideas and, you know, nail down the topics that address the key problems and questions that their customers have. And then we also create an implementation plan. So looking at how they're actually going to make this happen, whether that's going to involve, you know, writing the content in house, or whether it's going to involve bringing in an external content writer, you know,
what sort of
time commitment is going to be required, what budget commitments going to be required, all of those sorts of things. So that they come out of that feeling like they have a plan of action. And then the next phase is content coaching. So that's, you know, I call it content coaching, but you could consider it a sort of ongoing strategic support service. So it's a monthly, a monthly call, where I get, jump on with the client, and we review results, and we talk about the, you know, the content that they're trying to create, and help them overcome challenges with that, and, you know, help them make the content the best that it can be. And, and then there's the blog management service. So this is the part, which has kind of been an evolution really from my background as a virtual assistant. And was actually the core idea behind content boost, when I
first when I first kind of
pivoted into content marketing services, was this blog management service. So this is where we take the raw content. And you know, that can just be in like a Word document. And we do all the preparation that's involved for putting it on the website, and doing so in such a way that it's optimized for both Google and for humans. So, you know,
making sure that it's,
well pre read and edited and that it has eye catching images, to go along with it, that all the formatting is done, and you know that it reads well on the page. And Google's going to pick up on all the right keywords and things. And then once it's on the website, then we do all of the promotion. So this is the bit that I feel that a lot of companies producing content really are missing a trick with is the is the promotion or the distribution. Because it's, you know, really, if you're if you think that maybe you're going to spend a day producing and publishing a blog post from start to finish, you would want to spend at least half of that on the promotion. And I think a lot of people think that it's the creation, that's the most time consuming part, and it can be, but they should really be spending just as much time on promoting the content,
as they do creating it, because, you know,
just sticking it on the website isn't really enough anymore. And we need to be delivering it to the people that we want to read it. We're there hanging out. So that is obviously on different social media platforms. So we schedule prepared and schedule social media posts to go across their different channels. And we also send out a broadcast to their mailing list. So we tackle the customers that are on their mailing list and have a really, you know, probably the, the biggest interest in hearing from them if they're if they're on their mailing list. And we also do a couple of things to try and help them reach new audiences that maybe aren't already part of their, their network. So we do content syndication, which is where we republish the content from, you know, we take it from the website, and we republish it on third party platforms. So one of those being LinkedIn. So we publish it as an article on LinkedIn. And we also publish it on medium medium.com. And that just helps to expand the reach of the content. And what I have found is that, you know, LinkedIn is it is a different thing, because obviously, you've got connections, and you've got an existing network there already to consume the content that you publish there. But in terms of medium, you know, the majority of clients that we work with don't have an audience or medium, really, but the benefit of posting it there is that it just takes one person
to discover it,
today lead to an opportunity. So an example of that is a previous client, had it picked up by the editor of a magazine that had a really massive distribution. And so, you know, they got that article, we republished in a magazine. So it's things like that, you know, it's just you never know what's going to come of it. So I always think it's worthwhile doing that. And then the last thing that we do, as part of the blog management service is social bookmarking. And again, I think this is quite an underused tactic by business owners is using Pinterest and also flipboard.com. So we tend to choose one or the other, depending on what type of business it is. Because Pinterest is more consumer focused, I would say in Flipboard, is maybe a bit more
sort of b2b.
And we curate their content on to their those platform forums. And we do that, you know, mixing it in with other content on their various boards. So that they start to build presence on on those platforms, and that again, that can help to reach new audiences. So that's the, that's the blog management service. And that kind of takes the in terms of the deliverables for the client that takes them through then to measurement. So then we were like tracking the results that they get from all those activities. And that informs the strategy. And then it's like a cyclical process. From there.
I think that syndication element is extremely powerful, because the social media stuff, email stuff, to a lot of my audience, that probably seems quite obvious. A lot of agencies in particular, they don't have the discipline, to actually do that, knowing it and doing it one and another. But the syndication, that really is, again, when you say it sounds obvious, but having the discipline to systematically do it, that's really magic happens.
Well, that's it, but I mean, none of these things are rocket science, that's the thing that, you know, that kind of amazes me sometimes is that, you know, anybody can be doing these things to promote their content. The, the, the trick, or the benefit to our service, if you like is, is the fact that we're doing it consistently. And we're doing it methodically for every single piece of content. And that's really what what our customers are paying us for is a the accountability to, you know, by outsourcing some of this stuff to us, they are held accountable to their own publishing schedule, which makes them more consistent in terms of just putting the content out there in the first place. And secondly, is the consistency in the distribution, because it's just something that people just don't have time, you know, I personally believe it's not really sustainable to create and distribute content as a whole process all by yourself,
or, you know, certainly it's not a good use of
if you are a, you know, business owner or even if you're an in house marketer. You know, your value is really in creating the content. It's not in distributing it, but it has to be done. And so that's where that's where our service really kind of comes into its own I think,
I think medium as well, that's a really neat one because they have incredible reach. Yes. It always astounds me that if you have content on medium is probably going to be one of the first things that comes up for for the particular search phrases that you're using.
Yeah, exactly. Yeah. Yeah. Like I said, it can it doesn't take much, you know, when we look at the stats, and you know what, at the end of the month when we're looking back at what's been published, usually, you know, the stats are extremely low for medium. But like I said, it just takes one person to, to read it,
for it to then have a benefit for the company.
Yeah, that's the thing. Medium readers are engaged. So it's very much a quality, not quantity. Yeah, exactly. You could have 1000 visits from Twitter. But are they paying attention?
Oh, yeah, exactly. I mean, yeah. In terms of distributing content on Twitter, there's very little actual click through to content from Twitter these days, but it's still worth making people aware that you're producing content, and then having conversations with people off the back of it. That's, that's where I would see Twitter's value. But yeah, it's all of these different platforms have their own their own nuances, their own, you know, their own unique approach that you need to take but but ultimately, if you are consistent publishing across all of them, then you'll start to see which ones are are working, which ones aren't. And you can focus more attention there.
I want to ask about Pinterest. Okay, because Pinterest for me is like, you know, watch these movies, these documentaries when somebody is blurred out. Yeah, that's Pinterest. I avoid it. Because I don't know it. Okay, how many good Pinterest success stories.
Um, well, I mean, in terms of our use of Pinterest for clients is still quite early days. Because previously, our social bookmarking service actually focused on other sites like stumble upon, which got killed. So I last year, I actually spent quite a bit of time researching social bookmarking as a space and redeveloping all of our procedures around that because because it was clear that things had changed. And what I found was that all of the social bookmarking sites now operate in it pretty much the same way. So you have your profile. And within your profile, you have collections of different types of content. So on Pinterest, they call them boring. On Flipboard, they call them magazines. And the new evolution of stumble upon is called mix.com. And I think they call them collections. But basically, you are curating content into these collections that are of the same topic or theme. And by doing so, you are? Well, I mean, if you're, if when you're creating, you're curating your own content on there, you want to mix it in with other content, because, you know, it's, if it was just all your content, that you're not necessarily going to build an awful lot of trust with the people who are
consuming it. But if you start to
curate content from all different places, across the across the web, into these collections, then what you start to do is show that you are well read well researched, that you are on top of the latest developments in your industry. And you can start to actually build a personal brand through these three these types of sites. So and, you know, of course, it also generates traffic. So the in terms of your content, the links that you're mixing in there, that are your own articles, you're including links back to your own site. And that's how you can start to generate some traffic from there. But the best sort of success story that I know of is somebody we both know, in Aberdeen, my graphic designer, Fiona Robertson, she has an amazing Pinterest account, which generates two and a half million monthly views.
Wow, ya know that? Yeah.
So it's really worth doing. And but you have, it's like any of these platforms, you have to put in the time in order to to see the reward. But But yeah, it's really interesting. Definitely something worth considering. Because it's, it's a, you know, because it's maybe not as, as noisy in terms of people pumping out content, like on social media platforms, everyone's pumping out their content on there. So it can be a struggle to stand out sometimes. But on the social bookmarking platforms, you can get some really good traffic to your website and to your content. And it's not, you know, maybe it's competitive.
I think what's interesting from what you described, is it, it's actually not a product platform, you can go into just broadcast know, it will only work if you participate.
Yeah, exactly. Yeah, you have to become a user. And, and I think that's the way all social media platforms are going, you know, it's interesting, looking at the the way that things have developed over the last few years, because the, you know, when social media started, obviously, it was to connect people, there was a social platform, and then the marketers go in there and, you know, broadcasting all their stuff, and that kind of turned people off. But now, they seem to the platform seemed to be pretty actively changing their algorithms to go back to that, you know,
to having social conversations and, and, you know,
connecting people again, and which just encouraged us, encourages us all, to use the platforms for what the, in the way that they were intended, you know, which I think is a good thing.
I think, I'd like to maybe look at your business model a little bit if we could, when I first met you, and this is one of the things that's really impressed me over the years, is you were very much in a trading time for money. situation. Yeah, you were in my area you are it is in terms of virtual assistant, virtual PA, that kind of thing. And you've sort of specialized and specialized and specialized and specialized to the extent where you have such a clear offering now, how has your business model changed in terms of what you actually get paid for? It's, there's no longer just trading time for money or building for services?
No, gosh, yeah, it's changed so much. And I think you use the word earlier evolution, that's, that's the way I would describe it, because it has, it's just been a sort of iterative, organic process of learning things the hard way and, and making the changes to the business. But there was, you know,
a sort of
pivot point, a strong pivot point a couple of years ago, where, you know, I had been, I had a virtual assistant service, I started out, it was just me trading, like you say, time for money. And but I had always known that I wanted to grow that beyond just myself. So I had tried to
self employed assistance to you know, increase our capacity and to start developing a team, a multi VA team, as we would call it in, in the industry. And after about four years, I just hit a brick wall, because I was offering so many different services, and trying so hard to create systems and procedures that will, would allow me to scale it up. And it was just impossible, it was a never ending process. And, you know, at the end of the day, the, you know,
price point that I was able to charge for the services that I was offering just wasn't, it just wasn't enough to really create a sustainable business and a scalable business in that way. And, you know, there are plenty people in the VA industry who have done it, I am not sure how they did it. But, but it's really hard. So, and, you know, aside from anything else, I just kind of lost all my passion for it as well, because I've been, you know, striving for that for so long, I kind of became a bit despondent about the whole thing, but so I had to go back to the drawing board and take a really hard look at what I was all, where I wanted to go, what I enjoyed, and try and create a more scalable business model. So I have all the things I had been offering as a virtual assistant, it was the marketing stuff that was most in demand. And that most lent itself to, you know, monthly packages, and you know, a kind of more
sort of business model. So I decided to focus on the marketing services, that was the first
And then the next step after that was deciding to focus on the blog management side of things. And that really came actually from a attending mastermind event hosted by Chris Ducker in London, where I was sat on a table of four other entrepreneurs or five other entrepreneurs. And we were, we each had 45 minutes to focused on our own businesses and get the get the help of the group to brainstorm around problems and, and overcome challenges and things. And when I pitched them my new sort of marketing service agency business, they basically told me that it was still too broad, and that I wasn't solving a specific enough problem. So we spent the 45 minutes trying to uncover a problem that I could solve that was more specific. And what we struck upon was the fact that
entrepreneurs are inconsistent at blogging,
and one of the services that I had been offering was blog publishing. So you know, taking the clients content, and, you know, as I described earlier, publishing it on the website, and the byproduct of that was that I was holding them accountable to their publishing schedule, and making them more consistent. So there was the sort of eureka moment where, you know, that became the core concept for the entire business was, was the solving this problem of making entrepreneurs more consistent and getting them better results for from their blogging, you know, I incorporated then the promotion element today and make it more of a comprehensive blog management service, because again, it just, it was really just taking all the services that I had been offering as a virtual assistant and packaging them up, which, in turn makes it more more valuable, you know, you all of a sudden, you're no longer charging by the hour for each of these things, whether it's social media management, or producing email newsletters, like producing an email newsletter on MailChimp, or whatever takes less than an hour. So, you know, that's not very much money, but when you put it as part of an overall process, that delivers actual value by the end of it, then all of a sudden, that, you know, you can charge more for that, and not only that, it's a fixed monthly cost that you can then charge on a monthly basis. And, you know, create systems around it, that mean that you can grow a team and all these things. So, you know, by making that decision, it just completely transformed the entire business. And, you know, from then on, it became a process of trying to pivot all of the other moving parts of the business, you know, to, to fit that. So, it took another year or so before I rebranded to content boost. And in doing that, that's when the kind of consultancy element came in, because, you know, I had been investing a lot in my own in my own knowledge and, and personal development on the, on the content marketing side of things. And so, I felt that I had something to offer clients, that was more than just the transactional kind of practical, done for you service, it was more along the sort of strategy lines. And, you know, that made a lot of sense, in terms of how that relates to the blog management service, because there's only so much I can do with a piece of content to get good results from it, if the content itself is rubbish. Yeah, so that was, you know, another epiphany that came further down the road was that, you know, ultimately, if I'm going to get the best results for my clients I possibly can, then I need to help them with the actual strategy behind the content they're creating. And so now, there's these, like I described earlier, there's these three packages. And because they all relate to one another as a process, there's, there's then a transformation that I can communicate to clients from point A to point B. And, again, that all helps with how you how you can sell your service and how you can communicate it, it becomes less about the features of what they're buying, and more about addressing the pain points that they have. And so all of that has been an learning on the job. And, and I've been in business now for seven years. And it's taken me take me that long to get to this point. But I definitely feel like I've got the I've got the right framework now. And and yeah, I'm sure it will continue to evolve. But, but that's where I'm at. Now,
one thing I want to ask is, when you went to the mastermind with Chris Tucker, and you went in, thinking you were one thing, yep. And you walked out, realizing you were something completely different. How did that feel?
Amazing. Like I at the time, all, you know, everybody was using Snapchat as a kind of a blogging tool to and I was recording, snaps, basically saying, Oh, my God, my mind's blown, like, everything I knew about my business is just totally changed. And it really like it really did feel like a eureka moment. And it was instantaneous, like, as soon as we found that specific problem to solve, and, you know, that problem has evolved over time, it's not necessarily, you know, I feel like I sold a different, slightly different problem now than I did, then, you know, at the time, I was probably focused more on solo printer type customers, whereas now I'm looking at, you know, more medium sized manufacturing companies. But, you know, it doesn't really matter. The fact that you're focused on a specific problem makes everything so much easier. You know, it just allows you to make decisions about your business that are aligned with the overall direction that you're trying to go,
I think is really interesting. A lot of people when things are difficult Monday, when they feel they're not getting what they want, they just push harder on the same buttons. That's almost always the wrong answer. It's very rare that you actually hear of somebody deciding, okay, I want to completely reassess what I'm doing here. And as you as you described it, pivot. But once you do that, you realize it's not going to stop there. Yeah, you keep testing and adjusting as you go. And if you do that, you'll very quickly be much, much more successful. Yeah. Yeah, definitely. I think some of the most successful people I've spoken to are constantly adapting constantly evolving, and some of the most frustrated ones are still trying to do the same thing they were trying to do five years ago, it didn't work them. So why is it going to work any better now? Just because you're doing it bigger?
Yeah. No, it's true. I mean, and I do think that, over the years, that has been one of my strengths, I haven't been too precious about, about the business as it stands, you know, like, whether it's the brand, because my previous business, the VA business was called boost business support. So, you know, there's, there's a connection there, but you know, I wasn't hung up over, you know, continuing to call it that, and I wasn't hung up about, you know, being seen as the same thing. And, you know, so I do think that that's been a strength for me, but then it's also something that can be a source of frustration, to me at times is this constant feeling of having to evolve, and sometimes I do wish that I could just stand still and deliver the same thing for a while, you know, so that, you know,
so that it's just not this kind of relentless process. But, you know, ultimately, that's just business, I think, if you're set, if you're standing still, then you're, you're, you know, the world is moving on without you. So always got to be sort of looking at the bigger picture. And, and, you know, making sure that you're creating a business that can stand the test of time.
So looking at your business now,
one of the things I'm always curious about, and I actually don't know the answer to this question for, for you, which I thought I might possibly would, but it's always surprising to me how businesses come across their, their opportunities. For some people, it's, it's all referral for some, it's all inbound through social media, or search or paid advertising. What does that mix look like for you?
To be honest, the irony For me, being a content marketing company is that probably is mostly mostly word of mouth referrals and, and, like, person to person networking locally. But that's just because of the way that my businesses developed over time, you know, the, the, that was how I grew, my VA business was through local networking. And, you know, therefore, it's kind of been how things have continued. And I think for most businesses, there's always going to be a pretty strong element of of word of mouth. And if there isn't, then maybe it's an indication that you're doing something wrong. But But definitely, I more focus now than ever, on getting more of a mix of the, of leads from online. So LinkedIn is a big focus for me, at the moment, you know, the sort of organic reach and opportunities that there are to generate leads on LinkedIn are massive, even if, when you log on there, on a day to day basis, it might seem like it's noisy, but actually, you know, the opportunities are there. So for me, that's where I'm focusing my attention at the moment. And the content that I've been creating over the last sort of year or so has really been more focused on helping customers make their buying decision, once they're already in my pipeline. So rather than creating content, that's for generating awareness, and for kind of bringing people into my funnel, the content I've been creating is more around helping them decide if our content strategy sessions are right for them, or, you know, helping them decide whether they need a content marketing strategy, or a social media strategy.
These sorts of things. So
it's a, it's a mixture, but really, they all feed into one another, like, you know, I might meet someone through, you know, mutual connection or an event or something, and, and then connect with them on LinkedIn, and then they start, you know, maybe seeing some my posts on LinkedIn, and then and then become interested in the service and then read a blog post that will help them decide whether it's the right fit or not, and, you know, so it's very difficult to say, it's so difficult to pinpoint these days, isn't it? We're, wait a customer actually comes from,
I think a lot of people heavily underestimate the impact that content marketing has on word of mouth marketing, most referrals will, will lead to people being exposed to your content and then influenced to, as you described, engage or not engage with you? Yeah. So in terms of your own marketing, how much of your time in terms of I guess percentage, do you actually get an average week to spend on your marketing rather than on other people's marketing?
Well, it's actually been a conscious thing that I have designed my, my week, if you like, to be quite heavily focused on, on content creation, because I know that that's where my, my strength is, and it's what I enjoy. So I have an assistant content, our content coordinator, Paula, she delivers the actual blog management service these days. And so she's doing all of the day to day stuff, and helping clients publish and promote their blogs, and she's, you know, she deals with the customer communication on that as well. So my time is spent largely on strategic projects, and content creation, business development, and, you know, sales and networking and that kind of thing. And, and also on the Consultancy Services. So, but that, like I say, that has been a conscious move, to make sure that I'm spending my time in the right places. And I guess, you know, maybe I'm fortunate in, in that having a background as a virtual assistant, I'm highly conscious of that I always have, you know, have been, and, you know, it's, it's just been an integral part of how I have, you know, how I've developed as a business person really is having an awareness of productivity and where it's where it's most useful and valuable. Spend your time. So. So yeah, I'm fortunate that I'm now in a position where my week actually is quite, quite productive.
And that's what we all need more of.
I don't know, I guess, what's one piece of advice or tip that you could either offer yourself three years ago, or to anyone running a small digital marketing business that would possibly allow them to squeeze more juice out of their marketing their business? What? What's one idea you think could really help boost things?
And well, I definitely think that focusing on distribution of their content is where the gap is, for most companies, whether they're additional marketing agencies, or whether they're a business, you know, a business in a different industry. I think it's the case for a lot of marketing agencies that were great at promoting our clients stuff, but not great at promoting our own. So I would certainly suggest drawing up a checklist of tasks relate to content promotion. So you know, you don't necessarily have to be doing all the things I've mentioned today, whether it's, you know, all the like social media, email marketing, syndication, and social bookmarking, you don't have to do all those things, but maybe decide what you are going to do. And create a checklist so that you can be a bit more methodical and consistent about how you're going about promoting your content. And you might find that actually, you get much better return on investment then for the current
content that you create. That's great advice. And if people want to connect with you ever, how would you like them to do that?
I think the best way to do that is to follow me on Instagram. So it's at content boost UK.
And I will put a link to that and your website in the show notes. Awesome. Either your stone from content boost. Thank you so much for your time, you've been great fun, really helpful. Thank you. No worries.
Eva has a great story, and I love the simplicity of our business model. She's identified a clear point of pain in her ideal target market, and designed her business to address that pain and only that pain. Her value proposition is super clear. And I know from experience that our clients love what she does. Before I go, just a quick reminder to subscribe to the show. And if you haven't already, then join our Facebook group. You can find a link from the website at Bob gentle com Or just search gravity digital marketing on Facebook and you'll find us really easily. My name is Bob gentle thanks again to Eva for giving us her time this week. Thanks for listening to gravity. And see you next week.