Attention is one of the fundamental goals of digital marketing. Having a clear strategy for capturing and holding attention in order that you can communicate your value and build relationships with the people who need what you provide is so important, but also surprisingly hard.
Many people resort to silly tactics to get attention, but when someone naturally captures your attention online and rapidly connects with you, it's very impressive.
This week my guest is Neen James, author of Attention Pays, How to Drive Profitability, Productivity, and Accountability, and she's going to walk me through the Attention Matrix, and so much more.
About Neen James
Neen James is the author of Folding Time™ and Attention Pays™. She has been named one of the Top 30 Leadership Speakers by Global Guru several years in a row because of her work with companies like Viacom, Comcast, and Abbot Pharmaceuticals among others.
Neen has boundless energy, is quick-witted and always offers powerful strategies for paying attention to what matters so you can get more done and create more significant moments at work, and home.
Neen is the kind of speaker that engages, educates, entertains, and delivers the real-world solutions that apply in your organization, your home, and your community. She also provides one-on-one consulting in a variety of leadership topics and loves serving her audiences.
Neen's website : https://neenjames.com
Thanks for listening!
It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favourite player using the links below.