Personal branding is really important for the online entrepreneur. Maintaining your visibility, letting people know who you are and what you do are foundational to any kind of business success.
In this episode I’m joined again by Lauren Davis. Lauren was a guest about a year ago and is the winner of the most downloaded episode of 2019. Lauren is my go to Instagram advisor and in this episode she breaks down exactly what you need to do to make Instagram start working for you
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Welcome back to amplify the digital marketing entrepreneur podcast. I'm Bob Gentle. And every week I'm joined by creators, consultants and practitioners who share what makes their business work. Whether you run your own business, or you're just thinking of stepping out on your own for the first time, you're in the right place. If you're new to the podcast, and welcome along, just take a second now to subscribe in your podcast player so you don't miss new episodes. And you can dig into some older ones when you finish this one. If it's your first time joining us, and you'll probably want to join our Facebook group, just visit amplify me.fm forward slash insiders and you'll be taken right there.
Personal Branding is really important for the online entrepreneur, maintaining your visibility letting people know who you are and what you do are foundational to any kind of business success.
In this episode, I'm joined by Lauren Davis. Lauren was a guest about a year ago and is the winner.
The most downloaded episode of 2017. Lauren is my go to Instagram advisor. And in this episode she breaks down exactly what you need to do to make Instagram start working for you. So buckle up, and let's move on.
So this week on the podcast, my guest is Lauren Davis Laurens been on the podcast before and hopefully, you've listened to that episode and if you haven't, shame on you,
Lauren, welcome to the show. I'm so happy to be back. Thank you for having me. So I have some specific things I want to talk to you about. And we'll come to that but you want to maybe start just like everybody else does. Tell us a little bit about who you are, where you are and the kind of work you do. Sure. I am Lauren Davis. I would you already said I am living in the Chicago area specifically Rockford, Illinois, in the US and I work really closely with personal brands and thought we
leaders and small businesses and events to create a branding and digital marketing online for them and kind of create some excitement around those things and in draw lots of attention to them. So I kind of help people one on one, decide how to bring more attention to their events, or I help them one on one, and how to bring more attention to their personal brand.
I think when I watch your work, and I'm in Scotland, you're in Chicago. I know you travel all over to events, but I get to watch the fruits of your work and it's really entertaining. Thank you. It's very interesting to get to watch the world through your eyes through because, for example, you were at
talent development Think Tank. Yes, that's talent development think tank is a bit of a tongue twister. Yes.
That was last week. And I guess what was interesting was or what I really liked doing is trying to find those moments. That
People wouldn't think of otherwise. So, you know, you think, okay, I'm taking, I'm standing here with this person, maybe we should take a picture. But when you're in the moment and you're a conference organizer, or you're a thought leader or a speaker, you might not be thinking of those moments like, okay, maybe we should do a selfie right now, maybe we should take a picture of maybe this, behind the scenes moment where I'm getting miked up would be, you know, they might not think of those things as social media moments or moments to create a presence around their brand. And so that's kind of like the fun stuff for me is like seeing those moments or trying to spot them and kind of becoming that speaker or that the conference organizers, best friend for the weekend. And while I follow them around and hang out with them, and spot those little fun moments,
but those are the things that really sell the conference. I mean, I am never going to go to human resources. Yeah. I wanted to go to that conference. That that's what we heard from lots of people is I actually
Afterwards was like, oh, wow, that the conference seemed like it was just blowing up on social media. I definitely need to be there next year. And so the conference organizers and I were all giving each other high fives like, Yes, we did this. We did it. So you and I met Chris Tucker's you printer conference. And I think with that was just over a year ago, wasn't it? Yeah, it was. It was. It was two November's ago. Yeah. And I've kind of been watching what you do since then, and how it's evolved. What free from your perspective has been the biggest change in your business between now and then. A couple years ago, I was really much more focused in design, graphic design, which I think has, I'm thankful for that background because with my design business, it was able to like kind of give me a great design.
I, when I'm taking photos or when I'm creating things for these different personal brands or conferences or events.
So I think, going from thinking of myself as a graphic designer who did, you know, jobs here and there, but who is looking more into the personal brand,
field or lane, I would say, moving from that to creating a presence around my own personal brand, elevating myself to the level that I want, that I always aim to elevate my clients to, and then creating services and packages out of that thing that was super close to me that I knew that I had, you know, some talent in but also wasn't sure how to make that into part of my business. You know, using that that magic that was laying very close to me. I think that's really that's how my business has changed dramatically over the last couple of years.
packaging up those things that are really close to you. And I think we all have those things like we don't really, sometimes it takes us a while to figure out what that thing is that is our natural talent that we love to do and would love to do the rest of our lives.
I think it's been really interesting as well. I, we speak fairly frequently. Yeah. And I listened to your advice, particularly around Instagram, but it applies across everything really, if you're trying to build a personal brand and if you are a small business practitioner, contractor, creative creator of any kind, you are a personal brand, whether you know it or not, whether you accept it or not, and you are responsible for it.
And the people that you work with embrace that they understand it that they have to invest in their personal brand. The same way Microsoft invest in its corporate brand, in order to achieve any kind of more
market penetration or visibility, right. And I think that, you know, people
want to sometimes hide behind not hide, but they want to stay behind their brand name because they feel maybe like they're not interesting enough to build a brand around themselves. But you are so interesting to somebody else, like, no, it doesn't matter who you are some whatever you're thinking in your head, the way you perceive things, the way you do your business, the way that you have organized your systems. Everyone wants to hear it from somebody in that somebody might be you, you know, and so that's what I sometimes I would say sometimes the personal brands that I work with, don't get it right away. They're not sure why. Why they need that but they've seen me work they've seen me do it for someone else and they're like, Okay, I'm willing to get trust you and give this a try. And the results are just
pretty phenomenal. And it really has, it has less to do with me and it has everything to do with that person. And the impact that they have that they can make on the world if they just, you know, put their personal brand in the forefront.
A lot of the time this isn't we're not talking technical stuff, we're not talking creative stuff, no time. It really is just mindset. Yeah and documenting, just documenting. You know, the day in the life of someone who is planning a conference, documenting the day in the life of someone who's about to give a keynote at the biggest social media conference in the US. Like there's, you know, day in the life of
someone who is about to go speak to their local business group in their hometown. It just it really, you know, everything can be documented and in a way that you can bring that to your audience and they can relate to you on a much more human and personal level. Hmm. So
Which means going to a lot of conferences, which one has really stood out for you in the last year? Oh, hmm.
And I mean, from your perspective having sort of work there. Okay. Well, gosh, not what do you think's the best conference for Which one? Have you enjoyed the most? Guest? I think I okay. So I'm going to give you a couple and a couple different reasons. I love you pronounce it, Chris Tucker, and team Ducker, ers and Chloe and everyone that works on that team does such a phenomenal job at building a community in London at the printer. And that's the thing that I love so much about that conference. Like the whole conference is flawless. But the thing about that conference is that you build friends that feel like family, you know, that's how we met. And I truly feel like I could talk to you about almost anything and we're just business contacts, but that's the kind of community that you printer builds and that's what I love about that.
conference. Another standout one to me this year was Todd Herman's performance con, and it was a smaller conference. So I'd say maybe 250 people
maybe 200. I guess not super small, but it's, you know, not 6000 people. And it was they had very, very great speakers.
Like Mike, the author who wrote profit first spoke, Sunny Leonard Uzi spoke.
You know, trivia, Mike Kim, all of these these people spoke and they did an amazing job. But what was really interesting Oh, and Chris Ducker spoke there as well. But what was interesting to me was at when the speakers weren't speaking, they were sitting in the audience, watching the other speakers and a lot of times at conferences, that doesn't really happen. And I think what that says about that conference is that Todd Herman brought in like some really high caliber speakers that
The speakers that were speaking next even wanted to hear from they wanted to sit in the audience and learn from and you know, learn different things from those speakers. I thought that was really interesting. And he had delicious food for the attendees.
The I something small this is like very small, but from the behind the scenes point of view.
The speaker area like right before they went on stage had a little trampoline for the speakers to jump on and get some of their energy out of. And so it was little things like that, that those little moments where I could see, you know, that special care was taken and that there was you know, content even delivered at the fellow speakers and at the attendees. And then the community building of course from you, producer, I think those two conferences really stood out to me for 2019. So where I would like to go next is Instagram, because you are my Instagram go to guru and I have been
working quite hard on Instagram recently to try and
do the work.
I've noticed You're doing a great job.
It's not something that comes easily to me. And again, to anybody listening to this, I'm being self indulgent for you.
I want to ask you some questions about Instagram. Yes.
Instagram experts on the show that often. Let's do this. One thing, anybody listening to the show goes to check you out, they'll find they may go look at your Instagram profile and go, but she doesn't have 50,000 followers. Right.
And I want to ask you about follower growth and audience. What's your perspective on that? Because I get quite self conscious of having a relatively small audience when I look at other people and it's 10,000 followers, 5000 followers, 8000 followers, 60,000 followers, right.
What's your perspective on actually audience growth as a specific
Exercise? Well, first of all, you have over 1000 followers, which is not that bad. And you know, that's pretty good. And I think that
the thing about followers and something, okay, let me let me put it this way, I saw Seth Godin speak this year, or in 2019. And he said something that really put it into perspective and put made a lot of sense. He said, You only need the smallest viable audience for what you are trying to, you know, put out there into the world. So just the smallest viable audience that will be your team and be there for you. Because it doesn't matter if you're famous to everyone. It only matters if you're famous to the family. And what that means is, you need to be famous to the people that are that are that care about you and that are going to be the people who spread the word for you. And so because of that, and because I mean, I really truly don't believe that you need
tons, thousands and hundreds of thousands of followers to succeed. I have, you know, 3700 followers or something like that, which is some people might look at my, my Instagram and they have 300 followers and they say, Well, how did you get those followers, you know, but then someone else who has 60,000 or 100,000 followers might look at mine and say, Oh, she doesn't have very many followers. So there's kind of, it really doesn't matter. And I'll tell you why it doesn't matter. The people that are following me and the people that I'm sure I follow you to Bob, are people who really care about what you're putting out there. If I were to lose my Instagram account tomorrow, I would seriously miss those 3700 people, like they participate with me, they encourage me, they answer questions and my stories. They comment on my pictures, like those are people who actually care about what I'm putting out there into the world. There's no point in
Having hundreds of thousands of people that you can't even keep up with, you don't know anything about. And so I think that you should really, really try to switch flip that little switch in your brain that says,
I really care about the followers that are following me on any social media platform because I care about building a relationship with them, and have used that as a way to flip the switch on if followers actually matter. Because I will tell you right here, and now, so many of the influencers that you think have tons of followers probably bought them somewhere, or probably got them in a weird way and they're gonna they've screwed up their algorithm for life. Probably they have about, you know, 60% more people engaged on their platform than you might, but really, you are famous to someone and it doesn't matter. That number doesn't matter. It's just a little tiny number up there on your on your social media profile.
Okay, next question is around hashtags. Okay?
Instagram gives you how many hashtags, and so on Instagram posts, you can have up to 30 combined hash tags or tags. So
I understand it's a good idea to use those hashtags. And certainly I see the benefits when I add in a couple of really good hashtags. Yeah. Because you look at the analytics or the insights, rather. And you can see the traffic coming in or the likes views. I can't even remember what to call them anymore.
But the insights are telling me that hashtags impressions, yeah, the insights are telling me that the hashtags are driving a lot of those impressions, right? However,
I have a block of hashtags, and I think many people do this little block of hashtags they use again and again, and for some reason those hashtags seem to go stale. Yeah. What's going on?
Okay, so I recommend that you use a combination of different hashtags. So I have a method that I kind of show my clients, and it's what I call the 359 method. And so you want to use three hashtags that have a large amount of people participating in them. So like in the millions, and then you want to use five small hashtags. So hashtags that have around 10 to 80,000, you know, maybe, and then use nine medium sized hashtags, so about 75,000 to 250 300,000. Those would be the medium range ones. And that's when you look up a hashtag, you'll see how many people are participating in that hashtag. So that's how you'll find those numbers. And so you want to on your, on your posts, you you don't want to use a combination of hashtags like that, because what will happen is, if you post something and you use a hashtag that has something in the millions, let's say
And you only use hashtags like that the chances of someone seeing your post in a hash in a huge pool of people using that hashtag is very slim. So you want to use those small and medium hashtags to try to get your post to trend inside those hashtags, because that will guide more traffic towards your posts in the larger hashtags. And it will also get more people to your your posts in general, because those hashtags have you know, action in them, but you're not putting your post in a pool of like millions and millions of people using the same hashtag, if that makes sense. Now that it method works for posting, but if you're using stories on Instagram, you're going to want to put hashtags that are, are really really broad and have a lot of people using them because that's how your story will get picked up in hashtags and you can use up to 10 combined tags in your stories.
That mean, when I say combined, I mean, mentions or hashtags. I'm having, I'm having a forehead slapping moment because I've never thought of using hashtags and stories. Yeah, you can use hashtags in the stories as well. And if you use hashtags and stories, and you use ones that are kind of broad, you'll actually you will, your story will show up in that, that hashtags story. So like, if you were to look up a hashtag, you could click through the story of that hashtag, yours has a good chance of showing up in that hashtags story if you're using one of those broad hashtags. So when it comes to hashtag discovery, yes, and again, this is getting super Instagram nerdy, but that's why we're here today. What tools are there any tools that are particularly useful for this? I
mean, I, I literally do this for a living for people but i but i do it the old school way. There are ways you can there are like apps, I think out there that you can
hat, have look up your hashtags, or they'll sell you some subscription where they'll combine hashtags for you that are, are great. But what's really worked, tried and true time and time again, for me, is looking up hashtags in, in like the those categories, you know, with the small, medium and large. I'm looking up different hashtags that I think makes sense for me. So thinking of keywords thinking of hashtags, like keywords like what would someone Google if they were trying to find this post, something like that, you know, looking up those hashtags, and then I put them in a spreadsheet. And then I go through and I find, you know, the participatory number in those hashtags. And I write them all down, and then I kind of make my own hashtag blocks out of them. Instagram has said that they don't really like when you use the same exact hashtags over and over and over again. And the reason why is because it's not necessarily relevant to the post every time so it's
You use the same exact hashtags on every post, there's chances are you could have changed it up a little bit. Because there are, you know, each post is different, you're saying they're talking about something different in each post. And the hashtag is really there to drive the right people to the right things, right. So you want to kind of change up your hashtags and each post, and that will help people get to your posts more often for the right reasons and relevant way. That makes a lot of sense. Um, yeah, I think I need I got some work to do there.
My next question is around. I see Instagram posts that are
if you take my feed, for example, I have the days when I launched the podcast episodes on a Monday I have a very graphic visual post. Yeah. And then on other days, I might have pictures of myself. And it there's a bit of a spectrum there between the very graphic and the very personal
Yeah, I noticed that the graphic posts, they tend not to get very much engagement, whereas the pictures of me get much, much more engagement.
I'm a wasting my time with the graphic ones if they get no engagement is engagement, a really important measure?
engagement is the most important measure. It's the most important measurement. However, it might just be that you need to tweak a little bit about tweak the graphic posts a little bit more. So tweak the ones that
let me give you an example. I most content is either going to be entertaining, inspiring, or informational educational. And so I always thought to myself, like I think I'm an educational
content builder. Like I think that I I teach people a lot. And that might be what I do in my everyday life or in my business. But that's not necessarily what people are coming to my Instagram for. Because when I opened up my analytics, I saw it
Based on engagement, reach impressions, all of the posts that people were responding to on my personal Instagram were all inspirational, all of them. So what happens and how you can get those quote pics or those graphics, or those like meme pics to take off is by making sure that it's something that is shareable and that someone else can relate to. So for instance, one of my most popular popular posts was let me pull it up for myself so I can read it correctly and you can find it. It said it was said you are good enough actually, you're probably overqualified. But let's start the week off humble. I posted on a Monday it everyone thought it was hilarious. It ended up getting 1300
likes organically. And when I went to the insights, I could see that 501 people shared it to their
Story, or shared it to someone else in a message.
And 406 people saved it, it reached 19,000 people, it resulted in 333 visits to my profile. And so and 19,000 of those came from hashtags and so that what happened is the post says, You are good enough actually, you're probably overqualified. But let's start the week off humble. People just love that. They thought like, Oh my gosh, this is perfect for me today. This is absolutely exactly what I needed. This is how I was feeling and they're like, I'm going to put this in my story right now. someone puts that in their story. Their friend goes to watch their story and is like, Oh, this is so me. I have to reshare they go to my post, they share that into their story. Their whole circle of influence in their whole circle of people find it, then they're all like, okay, that is so me. I have to put that in my story. And that's just how that keeps going. That's how your posts go viral. Is
by the amount of people sharing or saying like, this is so relatable. So if you want your, quote, pictures to get better traction, then you might want to choose quotes that people say, this is exactly what I need to tell the world right now. It's something that they just cannot pass by without putting in their own profile and their own story because it's so relatable or it's so much how they feel. Does that make sense? Yeah, that makes a lot of sense. It does put a different perspective on the kind of, quote type graphics. Right, exactly. So sometimes it's not about you know, just how good the quote is. It's sometimes about you know, that feeling that that quote makes where it makes it. It makes it unable for someone to pass it by without participating. So I have another question. If I'll ask this question. First. This was actually from somebody in the Facebook group.
And she asked, how personal Do you need to be to grow now?
Not sure if she was articulating that correctly, but we'll just run with her question as she wrote it.
So I think what she means probably what I'm guessing, is like sometimes there's people that are just posting vulnerable things all the time. And that's how they're growing their Instagram accounts. And some people, you know, are probably are posting business things all the time. Some people are posting inspirational content all the time, it's really goes back down to that those three different types of content, which is inspirational, educational, and informational, or entertaining. And you're probably going to be one of those way, way, way more than the others. But the other two, you're probably going to hit on now and then. And yes, I think it's okay to be personal on your Instagram posts or on your Instagram stories, especially in stories. That's a good way to give people look behind the scenes look at like, what it's like to be you or your daily tasks or things that you're doing.
However, you don't have to be vulnerable all the time. I think what's really way more important is that you look through your analytics or you look, if you don't have analytics, you look through your posts and see what people are really, really, really relating to and read, they're really paying attention to and holding on to, and see what those posts are and use a little bit more of those posts intermingled into your other entertaining inspirational or, or educational posts. And I think that will give her the answer like no, and it's not one size fits all. It's not black and white. You know? Yes, you should be more personal. No, you shouldn't be more personal. It's just really about what your audience is showing up for from you. Hmm, no, that makes lots of lots of sense. So my next question again, it's coming back to the algorithm. Sure. And I know and lots of platforms, your post frequency really matters. So on YouTube, they're really looking for weekly. LinkedIn is really looking for
Daily in order to sort of send the right signals to the algorithm, what's your sense on where Instagram is with that? So Instagram, instead of having like one giant algorithm, basically everyone has their own individual algorithm. So it's really highly based on consistency. So like, for instance, Instagram will prioritize newer posts over older ones. But what it's going to do is it's going to attach your posts, your your posts to someone else's algorithm if they've been participating with you. So if you are if you messaged someone a lot, or if you are friends with someone on Instagram, and you guys coming back and forth, like each other's photos, stop and look at each other's photos a lot. Chances are, you're going to see their stories. First, you're going to see their posts first. And it's going to prioritize those new posts over the from that person over the older ones in your feed. Then it's based on
Secondly an interest so how interested a follower a follower will be in that post based on Instagrams learnings about that specific person. So that means like, like I said, Instagram considers How long do you look at a post it consider even if you don't like it, or comment on it. So if you're like, Why do I keep seeing this person's posts that I've been, you know, I haven't liked any of their photos, but you may be kind of check out their profile every once in a while. That's probably Instagram is the algorithm is kind of figuring out that you are interested in that person. Or if you messaged back and forth, like I said, you might notice if you've messaged back and forth with someone a lot, whenever you go to open up stories, you see that person's story in the first two or three stories. That's because Instagram has established that you guys have a relationship with each other. Which brings me to the last part of the algorithm and how it works is relationships. So how close a follower is to that account.
It gives a higher ranking for accounts that have followers that have interacted with you frequently in the past. So if they interact with you frequently, then the recency Of course of that post is going to matter you're going to, they're going to see your posts more often. What really, really matters, though, is that you have those relationships with people on Instagram, not how often you post because if you have relationships with people on Instagram, no matter when you post, it's going to show up to them in a relevant matter. And it really depends on how often they also open Instagram.
That was gold. Yeah, that's really, really good. And really, what you're also saying is there is a very strong incentive to get stuck in and actually engage with people very much now the more you engage, the more it's going to pay back to you. Yes, and I am all about even when I work with people who have huge followings and
You know, hundreds and thousands of followers, I always make sure that we are on the same page about how I believe in Instagram and social media platforms should be used to be building relationships. That's how you make those conversions by those relationships. Can my last technical question is,
I see a lot of people on Instagram that are very Instagram focused and the way they run their businesses often saying something like, the actions all in the direct messages, or the money's all into direct messages, can you maybe unpack what they may be referring to there? So a lot of people will use direct messages to do a call to action. So to get people to their site to get them to their website to get them
to create more relationships with them. And it's true, like, yeah, the action is in the direct messages because that's where you can really build those real
relationships, those real vulnerable relationships with your potential clients, I, I stay away from those types of automated
services that can basically automate different messages to people who are following them through direct messaging, I think that that kind of stuff, I think we're going to see it, take a turn, and it's all going to go down because people really just don't want to connect with with
robots and automated things. They want to connect with you. They want to connect with automated things when it will make their life easier, for instance, like asking frequently asked questions or things, you know, concierge type type things. I don't think messenger bots are bad by any means. But I think that in the direct messages, that's one of the only places other than your bio on Instagram where you can put a link that will link out to another website. So
There's one reason to spend time direct messaging people. The second reason is you can really build friendships and build relationships with people. I actually have friends that I met on Instagram. I met because we were following each other and now we've met up in person. That's, you can't really create some contrived something like that through automated direct messaging. And, you know, those people become my clients sometimes. And I think that that's, that's how that's how this all works. It all goes back to relationship building.
Well, on that line, I'm curious to know from you because we all have role models, whose Instagram profiles Do you watch and go? That's a masterclass right there. Oh, I don't know. That's a hard one. I don't know if I look at any where I say that's a master class. I think I look at some profiles and I really like the way they work. So I like the way that they connect with their audience. I would say Sonny Leonard Uzi is one of my favorites. I I know she has a
But she is the only person who is in her Instagram DMS. And I know that she comments back on things I'm like, I don't know how she finds time to do it because she has lots and lots of followers. But I even met her this over this past year. And I said my name is she's like, oh, from Instagram. I was like, yeah, look, I don't know how you know this. This is crazy, because we've spent some time direct messaging back and forth about something like as silly as
we both have curly hair. So we were talking about what shampoo she uses, you know, and I think that's kind of one of those things where you, you look at people who have a couple hundred followers and they say, I don't have time to, I don't have time to message someone back on Instagram for 20 minutes a day. And then you look at someone as big as Sonny who Yes, she does have a small team, but she's still answering her direct messages and she still makes time for that because she
knows that doing that kind of stuff leads to conversions leads to sales, and also leads to just some really cool friendships over over time, you know?
Yeah, no, I absolutely agree. I love Instagram. It's almost certainly my favorite social platform. YouTube is my favorite.
No. My last question. I don't know if I said my last question was my last question. But it's my last last question. Obviously, we're all in business, or everybody listening to this podcast should be in business, if you're not coming up to talk to me.
But we're all in business. And at the end of the day, we really want to try and move people off. Whatever social platform we're on into our world into our garden where we can actually do business with them. What's your
advice for how to move people authentically nicely in a non scammy sleazy way off of Instagram into your website or whatever it is unique to your company.
points so to speak. Well, I think that, you know, you need to show up online as yourself, first of all, so you need if you want to be someone that someone else is buying from, it's just like, I want you to think of it just like real life. So you want people to trust you, you want them to know that you're genuine in your in what you're offering you want to them to know that you're there to provide value to them and to make their lives better. You want to solve their problems for them. And that's why you're a business owner because you're solving a problem. So what I would do is I would get really clear about who you are, and how you're showing up online. So ask yourself, you know, what is the problem that you're trying to solve for people? What is it that you're upset about that for your customers that you know that they you see the injustice is they're facing all the time? What is it that you're really, really, truly bugs you and what is that problem that you want to fix for them?
Then show up intentionally on line on Instagram, on Facebook, on LinkedIn, as the person that is going to solve that problem. And I think over time, if you use that and you cultivate these relationships and you spend, you do Allah allocate a few minutes a day to engaging and being part of the communities you want to serve.
That kind of stuff happens naturally. It really does. That's what I that is my goal. And my mission in life is to get people to stop trying to hack the system of social media and use it as an everyday tool for connecting.
And yet those connections lead to conversions. I mean, I think Amy said that you printer this year, connections lead to conversions. Lauren, is awesome. you've answered all my questions. Great in the last last last ones.
If people want to connect with you, how would you like them to do that? I'd love for them to connect with me on instagram because that's my
favorite place to hang out. It's l Davis creative or they can hang out with me on LinkedIn. I'm, I've been spending a lot more time on LinkedIn lately. And my name there is Lauren v as in Victor Davis. And I'd love to connect with anyone who listens to this. So just let me know that you listened to it and we can talk about how much we love Bob Gentle.
And if anybody's running a conference going to be at a conference, what's the furthest your travel? I'll go anywhere.
Just tell me where to go. You've been an awesome guest. And I'm really grateful. I can't wait to see you again soon. Yeah, March. Yeah, right. We're gonna see each other at atomic con with Andrew. Yeah, I don't know if I'm gonna go to the conference, but I'll be in Newcastle. Alright, sounds good. I'm joking. If you're listening.
Like Lauren, I don't believe in using shady tools to build vanity metrics on any platform. But I do like to make sure that my time is leveraged and I'm
not accidentally leaving algorithm points on the floor, or potential relationships.
Before I go, just a quick reminder to subscribe. And if you haven't already, then join our Facebook group. Again, it's amplify me.fm forward slash insiders. And if you're a regular listener or a new listener, then I would love for you to connect with me on social media. Follow me on Instagram or Twitter, where I'm at Bob Gentle. And if you do then message me, so I know and I can follow you back. If you enjoyed the show, then I would love for you to review it on iTunes. It would mean a lot to me and it's the very best way to help me reach more subscribers. My name is Bob Gentle. Thanks again to Lauren for giving us her time this week to you for listening. See you next week.