This week on the podcast It’s my pleasure to bring you the notorious Andrew Pickering and Peter Garland. Regular listeners will be very familiar with references to Atomic and Atomicon. Andrew and Pete are the founders of the Atomic and the Atomicon marketing conference which happens again next spring and they also run the Atomic marketing community as well as writing books, regular keynote speaking around the world and running a hilariously insightful youtube channel.
About Andrew & Pete
Andrew and Pete are the fun business duo who help small business owners scale their business so they can stop swapping time for money. They have a weekly YouTube show and run one of the UK's leading marketing membership community, called ATOMIC. Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award'. As the authors of two hit books, 'The Hippo Campus' and 'Content Mavericks' they regularly keynote international conferences such as Social Media Marketing World and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, Entrepreneur on Fire and Kim Garst. They are ranked in the the top 100 digital marketers in the world and host one of the Europe's largest small business growth conferences, ATOMICON happening in Newcastle-upon-Tyne.
Links and mentions
You can find out more about them at: www.andrewandpete.com
Thanks for listening!
It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favourite player using the links below.
Automatic Show Transcript
Hi there, welcome back to our digital marketing entrepreneurs podcast. I'm Bob Gentle. And every week I'm joined by the creators, consultants and practitioners who share what makes their business work. Whether you're on your own business or you're just thinking of stepping out on your own for the first time, you're in the right place. If you're new to the show, then welcome along. Just take a second right now to subscribe in your podcast player so you don't miss new episodes. And you can dig into some older ones when you're finished with this one. Welcome along again this week to our new Facebook group members. As always, don't forget to introduce yourself. And if you're new to the show, you'll want to join our Facebook group, just head over to amplify me.fm forward slash group, and you'll be right in there. This week on the podcast. It's my pleasure to bring you the notorious Andrew Pickering and Peter garland. Regular listeners will be very familiar with references to atomic and atomic con
Repeat are the founders of atomic and atop the atomic on marketing conference, which happens again next spring. And they also run the atomic marketing community, as well as writing books regular keynote, speaking around the world and running a hilariously insightful YouTube channel. So welcome along, and let's meet Andrew and Pete.
So this week, I'm delighted and slightly terrified to welcome Andrew and Peter to the podcast, and repeat to maybe want to introduce who you are where you are in the kind of work you do.
Yeah, so Andrew and Pete and we run the company under heat and have a membership site called atomic. We booked to help entrepreneurs like yourself listening to this podcast, scale their business the smart way, and we are based here in Newcastle in the northeast of the UK. And by that what else
you've probably you're probably right to be scared. Well,
I keep listening guys.
I think we're I'm going to introduce you i think is, and I've told you this myself, but I came across you on Twitter. I'm not somebody that generally hangs out on YouTube. And I saw your stuff bouncing around Twitter for a little while I saw who these kids are talking about digital marketing and put posting all these, frankly, stupid pictures.
This probably went on for about a year of dismissal. And then I saw you were going to be on stage at the printer summit. And I thought, well, maybe I can go get a meal or something at that time.
Venice I am. honestly there's a few occasions in my life where I've had a rapid change of opinion.
I think a lot of people were sitting on this in the theater, laughing the when I can only describe it as a show. Really
giving a talk you were make you were giving a show. And everyone was laughing away and then there's a moment where they go hang on.
Did you just say that that's probably the cleverest thing I've ever heard anybody say about marketing?
On and on and on.
Oh, you know, just made our day.
I was so young. But we're only 29 just turned 29 I think a lot of people maybe do dismiss us straight away.
So what we have to kind of prove ourselves a little bit so I'm glad we got the manage to sway you and some of the rest of the people that are in the audience feel like if this if this podcast is all about a story, I feel like it's quite a good thread to take through it just constantly having to prove ourselves because we've always been quite young in this industry, but not letting
like be detrimental to our success and almost using it in a way
So we've never will know we did our first we tried to kind of hide behind the whole age thing when we first started, we were 21 just graduated University. We weren't really teaching marketing back then it was more web design, branding, graphic design, that kind of thing. But we were in this sea of people that have been doing this a lot longer than I was. So we did try to kind of blend them we put on the suits, we went to the networking events, we tried to like, appear older and just looked ridiculous because we were like 21 and oversized suits and ties. And then there came a point where it was like, You know what, we can use this to our advantage, like we can be the wall like we can use this perceived disadvantage that we have and we did feel like really self conscious about it back in the day and actually use it to stand out so like, I love the fun stuff, but you see online now like you know videos and content 12 Brandon, I love that started out back in the day.
Day, like networking events where we would go to these networking events. And we would just be the crazy two youngsters in the room, like closing a fuss and just clean it up when it came to like getting business from these events, because we were like bucking the trend and doing something a little bit different. And I guess when I look at what you're doing now online, you've, you've taken ownership of that craziness very, very powerfully, to the extent where it's absolutely part of your personal brands collectively between the two of you. And
it stands out so strongly, but do you ever find that I guess I suppose like with me It gets in the way of that relationship, or do you find that it's actually drawing attention and people spend time
with your content because of it? I think it definitely puts people off it definitely put some people off and sometimes that is a hard pill to swallow because
We're all human. And we everyone wants everyone to like you, right? But it's almost a price that you've got to pay. So we always say, like, try to, if you try to please everyone, then you just end up pleasing no one. And I think for everyone that that didn't get it, there is like 10 people who love her and I dropped was because of that. And there's and there's a Bob that we can always convince, Hey, you know what these guys are? Okay.
So atomic, as you kind of highlighted, it wasn't your first business. And you hinted to that, at atomic con when you were speaking on stage the other day for the listener, do you maybe want to just unpack that journey to get to where you are now and we can discuss where you are now a little later on? There's quite a humorous journey. Yeah, so we started off a little bit like anybody trying to do too much, trying to just say yes to everything.
Come on everything and anything and underpricing ourselves and not really focusing not having a specific niche or anything like that. And I kind of said before we were offered all kinds of things. We were doing websites, we're doing. branding, graphic design, we're offering a little bit of marketing advice here and there. And we were,
we were even selling t shirts and trying to develop apps and things like that. And we didn't have particular, like much success in any of those things. And so one day, we had a bit of a reality check. And we were told by a mentor, like guys, if you keep on doing this, like, you're not going to be where you want to be. And when we want it to be with millionaires by the age of 22.
We were fired from that. So this wasn't working out and, and the thing is sometimes sitting down and having a look at your business, like from a fresh perspective, what can it be?
remembers, it can kind of make you realize like, Wait, what? Like, what am I doing? I'm spending, spending all my time distracted up and on and doing all these different things, but I'm not doing one thing particularly well. And that was the realization we had. So instead, what we started to do was focus on marketing. And we became kind of consultants or a little bit of an agency. We started doing that for a few years and that was okay. Just okay. And we were doing a lot of networking events and things like that we weren't creating content at the time for good content. Anyway, we're doing some blogs, so many
of our business came from networking and referrals, which I presume a lot of people start out, and a lot of our members say that they're not positioned as well.
So that's where we were not making a lot of money. I love it. Oh,
The place not finished and unfocused and not critical,
isn't it? Yeah. So then we had a few, you know, almost eye opening moments and changes in our business. And one of those was going to Social Media Marketing World in 2015. Now, we didn't have a lot of money. And we scraped together like, back then borrowed would steal
every penny we could just to fight over that. We were like, there's no way we can afford this. But we found a way. And we flew all the way to San Diego is the world's biggest social media marketing conference. And we were like, Oh, my God, what have we been doing? Like we've seen all these amazing businesses, and they're going to be these like, multimillion pound companies. And yet
There's only like one person, and they have a podcast. And they have like three virtual assistants. And that's it and you make like, multi millions every year. And we would sign that I think in at the same time. So inside that podcast, we started a networking event.
Like 40 people come into a networking event, and they have, like a million people listening to the podcast every month. Like, what the hell are we doing? So that's how we started our YouTube channel.
So we started creating content
that really took off for us, which is great. started to get more in command, grow audience Bry email list. And I think this is the second pivotal point that people get to, they've got the business, they may be creating some kind of content, but they're not growing fast, or they want to launch to the most scalable
that's exactly what we did with
Launched atomic way back when it kind of flopped a little bit.
because inevitably, what happens is if you are busy with, with with clients with client work, and you think that launching your online course for a membership is a good idea, it is a good idea because now I she is a 10 like it's the best thing I met for us and our lifestyle. But at the time when we launched it, we didn't have the begin affordable for one show. And we hit that half the time to promote it effectively. So when we launch we you know, we were expecting to get like 100 to 200 members in the first like few weeks and growth like 500 by the end the moon for a couple months. Max. What actually happened was we got about what 1020 people yeah, sign up. Yeah, in the first month and that was it is like damn, so
We had all of our class today. Plus, we had our members to work after with these women how to change it tell it because well, it wasn't very alluring, clear. And clearly, I didn't wait. We've kind of sell it about it. So all of a sudden, like, we have to have some really, really hard because we've got this thing that just doesn't work. And it's draining all of our time. And we've got all this kind of work to do, because we're not making any money from the membership. And I think this is a trap a lot of people go into, they'll make a course or a membership, and you haven't actually got an audience to sell it to. And it kind of flops and it turns to the time and then we're stuck and they can't let it go. Because
it's their baby. So that kind of stuck. And that's not a good place to be and I don't want anyone to be in that position. So if you're going to learn from membership, make sure you've got like 100 people already pre signed up to join that
You have some kind of an audience. So look, looking back at that know, how would you have done that differently? So we would have grown up audience a lot more First, we would have tested it a lot more. So we did let a couple of posts saying, Hey, would you like this? The sound of this and a few people said he asked, we actually made people pre register. We got maybe 18 people pre register something.
But then we didn't really what we're actually doing now is try and sell it before launching it. And we wouldn't create any of the content before launching it.
So we would have waited to build our audience. And we would have made sure we've got those people to buy because the people that said they were interested in pre registered by this still haven't bought. Yeah, another thing is that we weren't charging enough for a one to one services and we see this as a
big crop people fall into, they aren't charging enough for the one to one services. So they're not making as much money as they think they're going as they think they should be making. And they think that the answer is to launch something scalable, like a course or like a membership. But because they're not charging enough for the one to one services, the spending all the time with these clients that are paying them enough, which means they don't have enough time to promote the actual membership. Right? So and we were in exactly that same place back in the day. So I think what we'll do now is we will start putting up our prices that you need to poke your prices. So you can make the same amount of money doing one to one stuff, but it takes you less time. And then with the extra time that you've got by putting your prices up. That's what you need to focus on actually growing that audience and actually promoting the scalable part of your business. Yeah, that makes so much sense. So what does atomic look like now?
Because I think before we came on air, you were talking about lots of things that you've recently stopped doing. Yeah, walk me through that. So we are constantly refocus them. And we always feel like we're focused. And then like six months down, the line will refocus, and then we'll feel even more focused. So we'll probably even feel more focused in six months time if we did this interview again. But we like recently, well, not recently, maybe about five ish months ago, we actually looked at all of our income streams, and we had a comment. We run an event called atomic con. We have books, we were doing a ton of speaking all over the world, we still have so one to one coaching clients that we were working with. We were doing Ambassador stuff, we're creating content for other brands. And we were looking at all these different income streams. I think that is generally the advice that you hear, like have all of these different income streams.
So people can buy a different parts. But if you're a small business, we will find that we had all these different income streams, which meant, like our time was split amongst them all. So we actually sat down and we looked at them. And we thought, okay, which has the most potential, and which is actually detrimental to the success of every of the thing that has the most potential because we're putting too much effort into that. So we actually looked and we know that atomic, if we focused 100% of our efforts until I grow in the making the best community of online of online entrepreneurs in the world, then the best online community for entrepreneurs and all I'm going to say, then, I that that's got the most potential, and yet we're spending my days out of the office every single month doing the speaking gigs. And yes, like we can, we've increased our speaking gate fees. But when you extrapolate over like the next five years, like even if we start getting paid like 25
30 pay again for speaking gigs, which was kind of the path we were on. Like it wouldn't it wouldn't even touch what atomic could be if we focus our efforts on it. So we cut everything we're going to run to the buffet Shall we? Shall we got rid of all of our coaching clients, we started saying no to speaking gigs, like we've actively started turning speaking gigs down. Well, the past two years, we've kind of said yes to everyone that that would pay us. We've put all of our focus into atomic and we've even combined the event and the membership into just like one awesome thing about we really, truly believe in, because we were looking at our event, because that was all about us as well. But you need to think about your customers. So we were looking at our event, we were looking at our membership, and we were thinking who actually has the best results IQ we actually help them the most. And we found like the people that do come to events that do attend events on the
The people that have like the online support and camaraderie over the year are the ones that do the best. And we didn't want to we did a comic con is almost a trial for the first time in March. That's the event and we
and we were a tiny bit, it went well, it was like an amazing day of frustration was like a lot of the people that would come in.
We're just getting inspired for the one day. And we knew that wasn't like enough. So we've made atomic con for our members. So it's Comic Con is now for our members. It's a place where all the members are going to come we're going to meet up in person, we're going to like make those relationships that last a lifetime. Get inspired, but then have the support have the community that's going to last you to grow the business. Yes. So basically like now all of our time is free, so that we can grow atomic much quicker. And we have like it's grown exponentially quicker. Since we've stopped
All these other things. And that's an incredibly
brave decision tonight.
If you're listening to this podcast could do activities for your clients right now.
to focus on your one, but a scalable model, like this is impossible to you? Probably not. That seems like a big step. But why would we do that out? We just have all these dreams. But actually, it's helped us make way more money, even in just like the last few minutes than we ever would have made with all of these income streams, because our time is only finite.
On what I fit into all these different things. So that's something I definitely think about people. If you've got 1000 different offerings, like which one has the most potential, which one is the best, even with different services, like you know, people that are like, marketing consultants, and they'll have like 10 different services. And it's like, oh, what's wrong? Depends.
He knows it's confusing. Is that easy to recommend? No. Is it easy to sell? No, because you've got 10 things to sell. So it's hard. So what has the biggest potential when you stop doing all the things that, quite frankly, a distraction, you think you need to do them? But actually don't? Yeah, we've worked with a ton of marketing consultants on atomic. And the ones I've done the best are the ones I've stopped offering everything, and almost package up the services, they'll they'll give it a name. It's like, okay, you want to work with me, you need to buy into, like the X program, cool name inside.
And this is exactly what you get. And this is exactly the type of people that it's for. And this is exactly the results that we guarantee and we're going to get you from x to y. And as soon as you can start packaging of that stuff and not just saying, Yeah, I'm a marketing consultant. You can book me for consultancy and anyone can book me. Like that's when you'll start actually getting people interested.
Yeah, that makes so much sense. And a lot of it is instinctively quite scary. But what I really like about watching your journey is where everybody else goes, you go somewhere else.
So nice to watch.
follows us. Yeah, exactly.
You've got to stay on top. But I think, for us, we don't want to get bored ourselves. Like soon as we get as soon as we feel like that. I really don't want to do this today, then we'll change it up will change up something because we because also like it's not just your own boredom, which is obviously bad, you don't want to be bored. I do think like by is constantly being excited by like, what would do it? It's infectious. I think that's why people want to buy into us and want to want to join atomic to kind of feel that infectiousness? Well, I don't think that's the only reason I was a part of it. Yeah, because
We don't want our members to have autism. Nobody having a business should be like, finally, you should enjoy that you cannot enjoy winning the business right now. It just seems like the stress if you are just busy all the time, but I need to make a change, like right now. Yeah, because it's not going to change. And that's what that's what we've seen in
our members, right? The things that if he does have so hard and it's all going to work out one day, like it's not enough to make some big, tough decisions. And what we see is
you think you've all heard that quote, haven't you are 80% of pitch in decisions is based on emotion and 20% or what we think business owners make the business decisions based on that same percentage 80% of emotion only 20% lunch it. Should I outsource? Well, I feel like I should come
afford it right now. So I will not outsource Should I raise my prices? I feel like my customers won't pay that extra higher price, so I'm not going to do it. And all these things keep on happening. I don't feel like firing my clients. That's not. That doesn't make sense to me emotionally. But if you were to look at your figures, it might show in favor of either way. I'm not saying you should find a client yet. But if you want to launch that scalable model, having clients could be getting in the way from growing. Yeah. And that's the first thing we actually teach when when people join atomic, we teach you how to make those logical decisions actually, stop. So like, I urge you now if you're if you're listening to this, I think about what you're actually doing that might not be growing your business. I like what can you actually stop doing and that there's a ton of stuff that we can all cut out for whole business and just put on our whole lives.
are just a big time stuff that we do it for the sake of doing it. Yeah, like digital marketers as well. They love posting on every single platform, like the talk that you saw Bob was do was all about the 9010 rule. Yeah. All about how to actually focus on doing one thing really well, one piece of content really well. Like stop worrying about being on Twitter, be on Instagram, be on LinkedIn, and like doing all this stuff. Marketers tell you that you need to build them. Because it's like, if you're doing if you're doing anything average Lee, it's not going to get you the results that you want. I'd rather do less stuff, but do them really well. And that's the same with the business like the same with the content. Same with the business. The people that have the best results do last more focused where they get better results from it, they make more money from it, build their audience quicker. And what the major problem we see is people making these emotional decisions, and you know, seeing all these other marketers, you know,
saying, Oh, you need to be only present in unity on all the platforms, they need to have these services, they need to have a higher end coaching package need a lower in the pocket
costs. And people are doing all these things and then spread out to them. And that's said as the main difference between our membership site and others, but you train them well membership site and it tells you to do stuff, our membership site, the very first thing we tell you to do is to do less stuff, so that you've got more time instantly. We want everybody to have more time because there's nothing worse than making business decisions when you feel rushed, or overwhelmed or tired or frustrated. They often need to the worst decisions. Yeah. Well, that's such good advice. I think one thing that I also took away from atomic con and I mentioned to you, Peter earlier on, was how you described an atomic
business. And obviously, you're not targeting every business on the planet, you have a very specific market that you want to serve. And that is what you described as an atomic business. Do you want to maybe unpack that for me? Yeah, exactly. So we see an atomic business was one that is small at MIT, right? So a small business owner, maybe it's a one man band or someone with a small team around them. We see them as Yes, small and micro business, you could say, but we feel like that someone's come to send in late and no one wants to be called Small and small, they've got huge potential. And that's why we call them atomic because yes, small but also huge potential. So an intimate business two words is one that can grow this smart by. So the difference between a traditional business or a small business owners, they may be want to like take on staff or investor or just grow
The offices, the offices and teams, and the Tamil business will grow without having to do any more work. So for example, there's three ways to grow as a business, you can either win fairly simply just get paid more for what it did. If you are happy doing what you did, you don't want to expand, you should still spots, raise your prices and get paid more for it. But we know speakers that get paid 20 to 50 grand a month, a paid gig, sorry. And they made like millions each year because they just get paid very well for what they did. The way to grow is to grow your virtual team. So for example, we have about seven or eight people that work with us every single week and we like it. More people
outside of that, but every single week, but a huge team of people that do stuff for us, and then that allows us to take less time like
allows us to put more time
Integrating a topic
in less time, given all this stuff we don't really want to do. So I don't need to be doing that need to be Gentle. If you do the same thing twice, then you can probably outsource it. Yeah, it's a rule of thumb. Someone said that was once. I should have kept that on. Yeah, I said,
I really, I really, for me, honestly, sometimes it's the smallest things that you take away. But that description of an atomic business for me was very powerful. Because as you said, Nobody wants to be called a small business. Yes, everybody assumes small business means small revenues, more profits, but as you described from your experience at Social Media Marketing World, that doesn't have to be the case.
So the third way is that this
kind of scalable offering so you know, whether that is a an online course or a membership
Getting affiliate income or even one of our members recently has this amazingly scalable model. They get paid their Facebook advertising expert and they get paid.
They get paid as percentage of the outspend that their client is them. And he's just been able to in in the first two months of joining atomic, he is actively an extra $20,000 a month to his monthly regular income, which could expand to up to about 60 grand in the next few months. Why? I is amazing. He's not doing any more work. But it's a really scalable offering that he's got. Well, listening late. You can launch something more scalable, especially in this industry. Yes, especially in this industry. And I think we're so well attuned through sort of, obviously not the two of you, you're just kids
Growing up through the 50s 60s 70s 80s 90s of you need to build to sell and everybody wants to grow bigger and more turnover. turnover is very much a vanity figure but people often live in vanity. Yeah, we believe that it's it's about more more profit per person. Yeah. So you know, you might be the head of a really big company stressed out all the time and, and you might make a really good salary. But it's limited, it's capped, and you don't have time to spend in that is often limited and fixed. Whereas you know, if you have if your own business, it's about making more money pests and you can make way more money, but it's all yours. You can make less money than that company, but it's only as you can see all the time really low on yeah
I think you're right Bob a lot of it is built upon and vomiting metrics even when it comes to like social media following numbers in this industry like when you look to see like all the guys that got started when like Twitter was a new thing on the left like hundreds and thousands of followers you did not need that many followers to make money you need like customers not followers. Like you can get customers quite easily without having like 200,000 followers on Instagram for example, right we did this as a test recently. Okay, we spend about three into quit on Facebook ads on we got about 300
leads from okay now you could spend 50 quid and get 50 leads right?
If you're going in Pages converting all that stuff, but let's say for example 50 people in my email list it's cost you 50 pounds everyone can afford 50 pounds within it up
Let us know reach out to those people, right just, we call on the phone with about 10 of them. We could sell to 10 of those people. We got them to join atomic, right? Or we could get them to join our consultancy. And that cover that happens in like a week, you probably already have an email list. You don't need thousands more people on your email list, you need to be able to sell better to the people already on your email list. Oftentimes, if you don't have an email list, you can spend 50 quid how many customers you actually need. If you're if you're like an agency, a one man band agency, social media management, let's say
you have a 600 pound retainer package. How many of those do you actually need a you could call five people up this week and have five new clients next week. Yeah, or even if, if not even one person that See ya
I do think there is a skill up our marketers are really good at marketing they're really good at like they know exactly what buttons to press on social and a lot of coffee but I think the best the people that do the best and notice are the ones that that know how to sell or or I'm afraid of selling I don't think selling is bonds. Like another thing that really grinds out gears is when we read like marketing blogs well they'll say things like social media is for serving not seven and like we build our audiences by giving them value like we need to give give give value which is only true however if we're just giving value and if we've just been helpful and not selling and trying to be like productive in generating sales from our audience then then it'd be really stuck. I like we thought all the quiet as months when we take to the goddess of mentality what's up the up the sales got. Yeah, and as soon as we'd like try to sell we
make more money. Yeah, it's awesome. Yeah. And I think sometimes again, it comes down to that confidence thing or emotion.
How many people here would like to pick up the phone and just call someone right now and sell to them? Like no one It sounds sleazy. It sounds pushy. It sounds scary. What if the same know what if the block that you wouldn't be, you wouldn't be telling other people about you. And all of a sudden, you're kind of hiding away from it and you're not selling. And that's very easy to do. But there's ways to build your confidence, grow your confidence, and actually be excited about what you sell. And, you know, if you're enthusiastic about what you sell, and what and what you can do for people, it doesn't become selling. I people, like that's infectious and people want to buy from you and they want to learn more, and you are selling them by selling them. I think selling when you're doing it properly is actually quite enjoyable, but it's that crossing the threshold into deciding you're going
Do it. And as you described, there's always 100. Other things are apparently more important. So with atomic, now you have atomic con and you have atomic memberships. Who is atomic for that? So atomic is for
small micro companies
called metallic businesses. So if you run a service based business, maybe it's b2b, maybe not. They are perfect, absolutely perfect if you have some kind of products is also great.
I think our sweet spot is probably service based companies want one person up to like 10 people, and you really want to grow your business that you're actually ambitious. And you fill in a lot of that stuff. Maybe you've you probably thought about launching an online course on was scalable Michael, but you're not quite sure how to do it. Well, you've already
done it and it's what you want for your audience, but it's not growing as you'd like. These are the types of people that we that we can really, really help.
And from my own perspective, there are only three people in the digital marketing space who get my money and your
So yeah, I wholeheartedly endorse atomic and atomic con in particular, great fun.
If people want to connect with you, how would you like them to do that? Okay, and we create videos on YouTube every single Tuesday. So if you want to decide if you like us, or if you don't like this, like Bob didn't like us in the beginning, go to either op.tv check us out on our website. Andrew p.com has links to everything and links to check out the conference which happened next April.
Tomic membership. If you do have any questions about joining, or anything that just drop us a message, we are really responsive on anything. Or if you've got any questions about what we've talked about in this podcast, just drop us an email. The email address is on the website or a message on social and we will respond. I'll probably got beat up.
And I have to say, yes, atomic is great fun. But it's easy to get distracted by that. But some of the advice that I've had has been some of the most impactful on my business. So thank you very much for that.
testimonial somewhere now. Yeah, I think Bob wants to be our sales page. He does.
Thanks very much for coming on the show, guys. I can't wait to hopefully have you get back again sometime. Thanks so much, Bob. Thanks for listening, guys. Thank you, everybody, for listening. Thank you so much.
I love the concept of the atomic business. It sums up
business model I've fallen in love with. And I have these guys, at least in part to thank for that. Andrew and Pete are two of the most inspiring people I know. They're smart, funny, modest, as well as ambitious and they're not scared to talk about it. We all need to channel a little more Andrew and Pete. So I really do recommend you check out atomic. And if you're in the UK next spring, don't miss atomic con. I'll see you there. Before I go, just a quick reminder to subscribe and if you haven't already joined our Facebook group, you can find a link in the notes or just search amplify insiders on Facebook, or just head to amplify me.fm forward slash group. If you enjoyed the show, then I would love for you to review on iTunes. It would mean a lot to me. It's the very best way to help me reach more subscribers. My name is Bob Gentle. Thanks again to Andrew and P for joining us this week. And to you for listening. See you next week.