When it's done well, video marketing looks so simple. You just point the camera and go. Then when you try it you quickly realise there are so many moving parts. It can seem overwhelming but right now all the smart marketers are betting on video first.
This week my guest is Justina Rosu. Justina has worked with some pretty famous people she won't tell me about on mic ( ..but I know ) , was part of a small team that launched BBC 3 and pioneered producer filmed content. Now focuses on helping entrepreneurs get smart about using video.
This episode was a self indulgent treat for me and I hope you get as much out of Justina's interview as I did.
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