Overview

You’ve probably heard this before.  Your brand is what other people say about you when you’re not in the room.  But what does this actually mean? Do people talk about you when you’re not in the room?  No - there’s your first problem.

Cultivating a strong personal or corporate brand leaves a lot of people scratching their head.  It needs a clear intention and some consistent practices.  But where do you start?

Like any complex journey, starting with a map and a guide is a great idea. This week my guest is Danait Berhe and she’s going to walk us through her business and how she helps her clients start to dominate the banding landscape.

About Danait

Danait is the founder and lead strategist of The Asmara Agency. TAA is an award-winning full-service agency that helps brands craft compelling business, brand, and messaging strategies that position them for massive success. She is passionate about helping entrepreneurs who want to leave an imprint on the universe do just that by helping them build brands that matter from the inside out.  

Danait's Website : https://theasmaraagency.com/

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Automatic Audio Transcription

You've probably heard this before, that your brand is what other people say about you when you're not in the room. But what does this actually mean? And do people talk about you when you're not in the room? No. Well, there's your first problem, cultivating a strong personal or corporate brand. There's a lot of people scratching their heads. It needs clear intention and some consistent practises. But where do you start? Like any complex journey, starting with a map and a guide is a great idea.

And this week, my guest is Danait Berhe and she's going to walk us through her business and how she helps her clients start to dominate the branding landscape. Hi there. And welcome back to Amplify the Digital Marketing Entrepreneur podcast. I'm Bob Gentle. And every week I'm joined by amazing people who share what makes their business work. So if you're new to the show, take a second right now to subscribe so you don't miss new episodes and you can grab some older ones when you're done with this one.

Don't forget as well, you can join my Facebook community, just visit, amplify me, dot form forward slash insiders. So welcome along. And let's meet tonight. So this week, my guest is tonight by tonight, there's so much I could talk about with you and I'm really glad that you're here because we're going to be talking about lots of things I'm really, really into. But why don't you start just by telling us a little bit about who you are, where you are and what you do.

Thank you so much for having me, Bob. I'm really excited to be here as well. I am tonight party and I am a brand strategist working out of Buffalo, New York. And I work with brands, entrepreneurs, visionaries to help them build a brand from a place of vision and values so that they can serve fully and they can profit fully as well.

So one of the reasons I'm really keen to speak to you and anybody listening will kind of relate to this when I explain it. I come across businesses every single day and I take business A and business B, and you think, what's the difference? I have no idea. You're not telling me. If I ask you, are you the same as that guy, you'll go, no, no, no, no, no. I'm completely different from them.

If I ask that guy. No, no. We're completely different from them. How do I know this? And this is really where the brand strategy comes in and lots of people know this in their head, but they never see it in the world. So many businesses say we've got a brand, but what they have is a logo, maybe a colour scheme, but they don't have is a brand. So sort of extrapolating that out, how do you work with clients to take them from nondescript, samey, samey, samey through to oh my God, I really get what you do and I love it.

Yeah, that's such a great question. And you are right on the nose when you say that a lot of people say they have a brand, but it really means that they have a logo, a colour palette, some fonts that they've picked out. And for me, that's really the last part of the process. And I think about it from the place of these fees, as I call it, and really how I take my clients through that process to get them to a place where they are different, where they know what makes them different, where their brand can.

No one needs to ask them if they're different. People just know that they are because of the brand that they're building. And the fees that I take them through are the core, which is the vision, the mission. Why is it that you're doing what you're doing? What's the big idea here? And we always have to start there and then we move into clients really understanding our clients on that really deep level where we know them emotionally, mentally, we understand what they're thinking, what their problems are, what their what their current situation is, and how we can solve those challenges that they're facing.

Then we move in to contrast, which is figuring out their differentiation strategy, you know, taking a look at the marketplace and seeing what's out there and what's available and then from there being able to figure out, OK, where do you fit and where is your that kind of like that. If you've ever read the ocean strategy, really figuring out where that is for you. And then we move into communication, understanding how we communicate, what is our messaging, what is the stories we need to be sharing?

How do we need to really start to put together this messaging strategy that brings together the vision that they have, the clients they want to serve and what makes them different? And then we move into conversion, which is figuring out now how does that tangibly get implemented into the business? Because that's where people really struggle is. They're like, OK, I get the big picture, I get the messaging, I get the clients. How do I now turn that into marketing?

That actually gets me results and then laughs is creative, which is then when you start to actually turn all of those pieces into colours, fonts and logos, and when we come at it from that place, that's really that's really where we're able to create that really cohesive brand strategy and brand. I love that.

And anybody listening to this thinking, wow, that's quite a journey. How do you keep that all in her head? There is an amazing framework diagram on your website, which really the fact that it's even there is pretty generous because people like me look at that and go, that's a really useful framework. And it's well worth having a look at its website because it really embodies everything that you're talking about when you visit your website. It's a really good example of a well branded, well positioned website where you know how this business is different.

So when somebody comes to you, what's led to that? And I guess what I mean by that is they must have reached a point where they know they can't just hire another designer, that they don't need a marketing agency. They need somebody to specifically help them with. Messaging really is at the heart of all of this is what are you showing up and saying and how are you saying it in terms of how you conduct yourself, in terms of the visuals?

But it really is the signals that you're sending out into the world. What's happened when somebody decided, you know what, I need to do this now?

Yeah. So usually people are in that space. When they've tried to piecemeal and cobble together a strategy by going to, you know, this course or this thing or this article and this framework, and they're trying to take all of those things and make them fit into what's in their head. And that usually doesn't work because you have to. It's actually the opposite. You have to start with. I always tell people to figure out what it is that you want and then go and find the resources for the thing that you want.

And that's not how we operate. Usually as small businesses, as entrepreneurs, we're usually just compiling a bunch of knowledge and information and then trying to make that make sense and fit into our brand in some way when instead it should be the other way around. Right. So usually that's when people are reaching out to me is when they've tried all the things they're tired of constantly having to rebrand. And by rebrand, I mean, they're just changing fonts and colours and logos.

They are really feeling that frustration of not connecting with the right types of people. And they're like, why is this continuously happening? Why is it that the people who come to work with me, I am always not having a good they're not having a good experience. I'm not having a good experience what's happening here? And so they're really looking to work backwards now and start from the place of their vision and what they want to do and then find strategies and find tools and find resources that will actually fit into that vision.

So that's really interesting because the vision is really what's at the heart of this. And you take to people who do exactly the same thing. Let's pick a random example of a chiropractor. They're doing exactly the same thing, but their brains could be potentially completely different because of the vision. So I guess if you had to chiropractors come to you, how might their journeys differ? I know it's a bit of a weird question, but do you understand where I'm going?

Yeah, I think their journeys might differ in terms of. Yeah, exactly what you said, the vision and what they're trying to build. So to kind of keep using that example and expanding on it a little bit, one person might want to build a very, very small practise where they're not looking to make it into this big, you know, multi location place. They just want to keep their one location. They want to serve their clients really, really well.

And they want to have a small team of really great people who help them to deliver that service in a way that fits their lifestyle. They're really trying to build a business that allows them to have time and time, freedom and take vacations often and with their family. And so that vision is very different from what the other person wants to go and have multiple locations, a large staff, and they want to, over time, really removed from themselves from actually doing the work of being the chiropractor and have a team of people who are doing that for them.

And they just want to drive the vision and the big goals for the company. And those two visions are very different. They will mean that you will build your brand very differently. The messaging will be different because one is going to lean more on the fact that they have this large network of highly specialised chiropractors that work with them. Right. And so that for clients, people who are looking for that type of support are going to want to work with that particular chiropractor, whereas the other person on the other end, their messaging might be very geared towards, hey, we are a small practise.

We're going to it's going to be me personally taking care of you. And if you want that level of personalised service and connexion with the person who owns the business, you're going to want to go to a chiropractor that in practise that works in that way. And then the strategies for marketing, for communicating that, for building the visuals will be very different because you're coming at it from a very unique and different place and as well as the business model.

So maybe the larger chiropractor will want to partner with hospitals and things of that nature, whereas the other person might partner with local local studios and and fitness places that they can work in tandem with to serve those customers and those clients. And so, as you can see, starting from that vision is so key because then we have two very different tracks that we're walking. And so and it helps you to make better decisions as a business owner when you know that vision as well.

So I really, really got that. And that makes a lot of sense. So in terms of your practise, how often are you working with, like a corporate strategy is over? On the other end of the spectrum, I guess, is a personal brand strategy.

So it tends to be kind of in the middle. Around 60 percent of my clients are small businesses and, you know, people who are just getting started or are just starting. To build a team and around 40 percent are larger companies that have a team that have large, larger infrastructures and such, and so that's kind of the breakdown.

If that was if that was what you're asking, it kind of is, I think, a lot of personal brand businesses. They often do have a bit of infrastructure behind them. I guess what my question was maybe leading towards was the whole we versus me question when when you're talking about an organisation's voice or a business's voice, that especially in the sort of expert business space and a lot of expert businesses, they have an expert, but they have a team of people supporting them.

But culturally, we're quite well attuned to the corporate way rather than the central eye. So how often does that come up for you?

Yeah, so that's a great question for a lot of the expert businesses. That tends to come up a lot. That's a big question that they have, is, hey, how do I keep the brand, you know, personal? How do I make it so that it is my personal brand with my voice and I am the face of the company. But I also have this team. How do I convey that messaging? How do I convey that there's a wee while also keeping that identity of having that personal brand and that comes up that comes up quite a bit because it is an interesting dynamic because a lot of times expert businesses have built up that trust with their with their clients, their customers, their community from that personal one to one relationship.

And as they grow and expand, it becomes very, very interesting on how you can meld the two together. And I always like to remind people that even with a personal brand, your brand isn't you, the person. And I think that really helps people open up their eyes to seeing their their personal brand even as as a as a business and as a as a separate entity from themselves, because I think that question comes up because they are so intertwined and they feel that, you know, my brand is me and I am the brand.

And I always like to remind them that that's not the case at all, that the brand has certain you are sharing certain elements of yourself with your clients and customers in regards to what it is that you do in regards to what it is that you you help them with, but you are not the brand. And that helps people to really make that decision. Either decision is not wrong. You can still use the eye and continue to drive the business that way, even though you have a team or you can move into that we and start using that type of language.

And it helps people to kind of make that decision in terms of which direction they want to take that in.

So that makes a lot of sense. Yeah, I need to spend a little bit of time thinking about that because there's a lot in there to unpack. And something I'm curious to ask you is I spent a lot of business owners every day. And something that I hear quite often is people don't seem to get me or people maybe have a fixed idea of the box that I'm supposed to be in. People evolve. People change over time. People's vision changes over time.

But people within your sphere of influence, so to speak, are quite accustomed to being the guy who does that thing. But you want to change. You want to move towards your vision. So if people are feeling that like their brand is stuck, what are some simple things? Because suddenly everyone in the world cannot hire tonight. Pretty wonderful if they could and lots of people probably will, but most can't. So in terms of self-help, what should people be looking at in terms of if you want to make more sense to your audience, if you want your vision to really come full circle through the clients that you're speaking to, the communications that you're putting out, the conversion strategy, the I guess the question I'm looking for is what are some simple tweaks anybody could make?

And I love that. So I have two recommendations for two different groups of people. So I'll start with the people who feel like their brand is stuck and they are trying to move in a different direction or they're trying to make a pivot and they feel like, well, everybody already knows me for this. And I'm not really sure how to start transitioning into this new space or even just making a small pivot in terms of the offerings or the things that they're they're putting out there.

For that. I always say people in our heads, we see things in these like very we see things in extremes all of the time. And so most of the time I'll say and what I always tell people who are in that space of wanting to pivot and change is what are the similarities? Where are things not changing? Where is the message not changing, having offers shift, having, you know, the things that you. You or the things you provide or the information that you're going to be putting out in terms of your content, those things will of course shift and people anticipate that.

But what parts of your brand are staying the same? And you find that there's a lot of points of similarity. And you also want to do that with your customers to thinking about your ideal clients and saying where are the points of connexion between the people I used to serve and the people I want to serve? Where are those similarities? And that's how you start to shift. And transition doesn't need to be this huge because a lot of people are nervous about that.

And I get that question a lot where they're like, I don't want to make it a big deal and do like this huge announcement. I just kind of want to slowly transition into this new space. And I always tell them, start with looking at your clients and seeing what was true before and what's still true now of the people you want to work with. What are the what are the characteristics, the personalities, the the challenges that are similar and start there and slowly.

And then while you're talking about those those things, you're going to start implementing some of the new messaging, some of the new things that you want to be telling them, some of the new stories that you want to be putting out there that aligns more with the new direction. And what happens when you do that is it's in an organic shift. And once you start to put out new offers, it becomes a thing where people are like, oh, yeah, that makes a lot of sense.

You've been talking a lot about that over the last few months, and that makes so much sense as to how that makes so much sense as to this new service that you're putting out. So that's what I would say for those people and then for everyone, really, when you're thinking about your brand and how you can make some small tweaks, I always say start with story, because that's the easiest, most simplest way. Without getting caught up in, you know, the data, the analytics and diving deep into, you know, all sorts of research is to start with stories.

And I think it start with what is the core message that you want people to walk away with from your brand? Is it that you want people to have more time freedom? Is it that you want people to be more adept at their marketing? What is the the the core message that you want to get out there and then list out a bunch of stories that you can share or client? They can be client stories. They can be your stories that reinforce that core message, that share that idea, that concept that you're trying to to pass on to them.

And I think when you start there, it becomes very easy to start to see how your message can translate into actual content and all these other avenues. And then you start to see, oh, I could do a graphic that shows this framework. I can I can turn this into an offer. And that's where that happens. I always like to tell people to start with story because I think we we already have so many of those stories. We already have so many of those ideas.

And if you can start with what is your core message, write that down and then list out stories that you can share that reinforce that core message and start putting those out there.

That's really, really good advice. And I think the reason there are lots of reasons, it's good advice, but a lot of businesses actually don't tell any stories at all. So the day you start showing up, telling stories is the people the day people start sitting around listening, really it's a clear opportunity to change what's in the unconscious of the audience. That makes perfect sense. Stories are really going to be our fundamental way of communicating. Any idea.

So, yeah, that's really, really useful. So another question I guess, that comes out of that is a lot of what you were discussing was you need to be communicating, whether it's stories, asking questions. You need to be expressing yourself in some place in order for people to listen and to to read these new signals that you're sending out. So we're kind of limited in the number of ways we can do it. There's a whole spectrum of places you can do it through from writing a book, through public speaking, through social media, blogging, video content.

But one of the challenges I often have is especially when it's an organisation that isn't accustomed to content of any kind, is they hyper focus on every single piece of content, wanting the recipient of that content to take a full 360 degree comprehension of their organisation and its completeness from that one piece of content, which is wholly unrealistic but completely understandable. I'm often encouraging people to think about content and content marketing as the individual stitches in a tapestry to create an impression over time.

And they usually get that, but they still want every single piece of content to be everything for everyone. What I love about your framework is that it gives you the map and a compass to create content. Content is not just going to do the sort of cliched educate, inspire and entertain, because that's frankly quite easy. It's how is it going to serve your. Based on your vision, so I love that I'm trying to work out what my question actually is, it's how do you encourage people to move from probably marginal to none in terms of content creation to effective minimum viable?

Those are the people who come to you already in the sort of medium content creator space.

So some people, because they're struggling with their message and they're not really sure what they're trying to say. A lot of times most people aren't even sharing. They're just sporadically putting things out there because you're overthinking it, right? You're sitting there and you're like, OK, well, this like you said. Exactly. It's well, this encompass everything about my brand. Well, this one piece of content be the thing that tells everyone what I do, who I serve, our vision, all of these things in one place and what I've come to see from people who are really, really good at content creation and are really good at consistently showing up is to think about it from this perspective of I like to watch thought leaders because I think that they do a great job of that tapestry that you talked about, weaving in different elements of what it is that they are trying to show us about a particular topic in in very unique and bite sized bite sized ways.

And I think that that's the key, is that needs to be it needs to be bite size. That needs to be these little glimpses into your brand that people can really start to start to piece together through all of the things that you're putting out. And usually I tell people that if you are building any sort of business where you are an expert and you are wanting to convey some sort of information, provide a service is to think about content from these three things.

You should always be helping your clients to shift there, especially if you want to be a thought leader and their identity, their thoughts and their actions. And when you can think about content from that perspective of that's the end goal is I want someone to think differently about marketing. So I'm going to write one piece of content that helps them think differently about their marketing. I want someone to take the action of reaching out to me. So I'm going to write this piece of content with that end goal in mind, or I want someone to think differently about what?

For me, it's I want people to see themselves as a very successful entrepreneur, someone who is building a brand, not just a business with transactions. Right. And so if that's the end goal of that piece of content, that's what I'm going to write about from that perspective. And that helps you pare down so much of what you're trying to write. And it makes it so much easier to just go out there and put one piece out with those.

I find that those three things are what we're essentially helping people do as entrepreneurs, as business owners, as people providing a valuable service to other people. When you can think about it from that perspective, it helps you to not feel so overwhelmed and not feel like you're content. Each content piece has to do everything. It just needs to do one thing.

I love that that makes a lot of sense. And yeah, when you put it like that, that's really all you need to do. I mean, at times is all you need to do. It's quite a lot, but it's a simple task. Every single, every single piece of content has a simple task to do. Yeah, I really like that. Yeah. So I guess what I'd like to understand a little bit is what your own practise looks like when somebody comes knocking on tonight's door and says I need some help.

What does an engagement look like from you? And I'm guessing it's quite structured or organised because your framework is structured and organised. Your websites are amazing. So what does a customer engagement look like from you in terms of a process?

Thank you so much for for saying that. I really appreciate that. And when someone comes to work with me, I really try to understand where they're at and what they're really struggling with. And usually most of my clients work with me in the capacity of their brand strategy and then helping them translate that into their brand touch points, which is what people traditionally think of when they think of branding as all the touch points and the visual elements that we see within a brand.

But that is a full day for the brand strategy is a full day, immersive day that we spend together. And it's really just a place for the person I'm working with to to live in that space of vision, too. I kind of just create a container for them to be the visionary of their business for the day. And I want to hear all of the things all of because I'm a strong and firm believer in the fact that you started a business because you are passionate about doing what it is that you do.

You're passionate about serving people and it's all inside. It just gets all jumbled up when you're trying to do all the things and learn everything and and and and try to build this business while also trying to. Stay the visionary, and that doesn't always work really well in the day to day, right? So they get to just be in that visionary space. They get to share and we go through the through the out the day we go through those six pillars and talk about each one.

I have a lot of questions that I ask and it's kind of like this conversation that we're having and a lot of people feel like, oh, I didn't realise that we were working through this very strategic process. They know that that's what we're going to do because I tell them that and they know that from my website. But when we're in it, they just feel like they're having this conversation with me for the entire day. And then I turn around and turn that into a pretty comprehensive brand strategy compass.

And that is usually 50 plus pages in total. And it's essentially supposed to be. Yeah, it's that it's pretty it's it's pretty intense, but it's supposed to be that document that you pull off the shelf constantly to say, this is our North Star, this is where we're going. This is the core of our messaging. These are the stories we want to be sharing. These are these are the people that we're serving. It is a living document.

So I always tell people, as your vision evolves, as you change, as you grow, you want to continue updating this document. But it becomes kind of the blueprint for how they're going to build their business. And and then we can take that and then turn it into the full experience of the brand. And so that's typically what it looks like when when I work with clients in that capacity.

So I'm going to ask you an awkward question. And it's have you ever had anyone come in that's just super arrogant and doesn't want to go down your process? They're just just an arsehole.

Yes, I have. How do you deal with that?

So I have over the years have built up a process that allows me to really weed out those people before we get into that process. And I'm very upfront and clear when I am meeting with people that I am a strategic partner.

I'm not someone who's just going to say yes to all of your ideas or or just kind of be taking down notes. And that's all I'm doing. I'm going to push you. I'm going to challenge you. I'm going to ask you hard questions. And because sometimes there's things that I'm like, well, this doesn't make sense for your brand. What you need to explain to me why you think that it makes sense. And so I am pretty clear about that with clients up front so that they know that it's not just a relationship where they're going to be creating these to do lists and and sending them off to get them checked off a list.

I am really coming in as a as a partner and a strategist help them.

And so I've gotten pretty good about not getting those types of clients anymore.

But when I do have that kind of pushback, we have that conversation in the moment where they hey, I'm here to make sure that you have a very strategic path forward. And I want to be able to help you and to serve you in this capacity. But I need you to kind of work with me in this process. And a lot of times, because my process is so laid out, people who are just looking for a quick fix, looking for just, you know, that someone is just going to like, you know, solve all things or just go do it for them.

And then they're going to they're going to show up and be like great things and move on. They tend to not they tend not to come work with me. So I think that's that's how I how I have how I have dealt with that so far.

That makes sense. So what is your favourite customer look like? What's an ideal tonight by a customer look like?

I really love working with people who know that they have a strong vision. They know deep down that that they are wanting to build something bigger than themselves that they want to build are not just a business, but a brand that allows them to have impact in the true sense of the word and not the the way that we're always throwing that one around, but really want to make a difference in the lives of people that they're working with. And there's someone who's been in business for a little bit so that they know, you know, hey, I know what kinds of things I know what kinds of things I want to offer.

I know the types of clients I want to work with. I just can't seem to make sense of it all. And usually those clients are the best clients because they're so open to having these types of conversations. They're really hungry for that deeper conversation around their messaging and their positioning. And they they are wanting someone to just kind of come and hold their hand and walk them through that process because they want to have those things so that they can be more intentional, they can be more strategic as they move forward.

So when I look around your ecosystem, so to speak, what I take from it is somebody who has a vision of their own that you kind of know where you want to go, that I'm going to risk the words. You probably treat yourself like your own client. You. We work hard, I'm I'm I'm steering away from the word high achiever, but I think you're probably a bit of a high achiever. But I'm really curious to know which part of your business do you look at and go, you know what I feel I'm struggling with?

I don't enjoy that.

That's a great question for me. I always struggle with back end operations because I am such a visionary and I am always wanting. I always have ideas. I always have. I'm like, oh, this would be great if we could do this and we could do that. And I always I live in that space. And so the like getting into the nitty gritty details of, you know, building things out and project management systems and things like that, the operations end of it has always been tough for me because that's not really where, even though in my past life I was a scientist.

And that's a lot of what you do is all technical type of things like that. But I would say that that's where I have the most uphill battle. Now, hang on a minute.

From scientist to brand strategist. How did I miss that? So you're going to have to take a moment.

Yes. OK, so I actually my education is in biochemistry and I was doing research and that in that space and really was thinking of continuing my education and going into into medical school and thought that that was going to be the way that I would. I always wanted to own my own business, and I I knew that I wanted to be an entrepreneur, but I thought it was going to be from a place of owning my own my own practise or something like that.

I didn't think it would be from this space of having this creative business. And so I was going to continue on that path and I realised I didn't want to do that. I was working in a hospital, I was doing research, and I was talking and interviewing a bunch of doctors and asking them what they like about their job. Do they feel that they're really making a difference in people's lives? And a lot of the answers I got were not encouraging at all.

And a lot of them were like, nope, it's just a bunch of paperwork. And I didn't feel inspired to continue down that path. And I always had this very creative, business minded side to my brain. And so I took a lot of marketing and economics courses when I was in college just because I was like, well, this will help me when I have my own practise. I'll learn all of these business things. And I was always very creatively inclined.

So even as a young girl, I was always creating brochures for people and it was just a hobby that I thought this was a fun, creative outlet. And when I came to that crossroads where I was like, OK, well, I don't want to continue doing research, like being a research scientist and I don't want to go to med school. I had been doing some of these, you know, marketing projects and websites and things for friends and and people that I knew with it who were starting businesses within my network.

And someone was like, you know, you could get paid to build people's websites and help them with their marketing and their brand. And I was like, that's a real job. I can do that. And so it started this journey of going down that route. And I immersed myself in understanding, branding, branding, strategy and communication strategy. And really having the opportunity to work with so many businesses on the creative side really helps me to become really adept at brand strategy, which requires a very creative and strategic mindset.

And you need to have that analytical side to be able to do a ton of research and see and collect data and then extrapolate what that data means. So my research scientist brain is really what helps me to be a really great brand strategist is because I can bring those two things together of seeing the creative, but also being able to use my research skills to be able to pull out all of the things that brand strategy requires for you to pull out.

I love that story. And I think what I loved most about it was you could hear the light of somebody who's found their vocation, which is actually a very rare thing to hear. So, yeah, thank you for that. And I think I love the way that you do what you do. It's quite unique. I really enjoyed browsing your website. It was a nice surprise. Yeah, I really appreciate that. I know it always surprises people when they hear that I was sat there like, wait, what?

How does that how does that work? But it and usually people think that there's no connexion between the two. But it's so interesting that that's actually one of the things that makes me good at my job is having that research scientist background.

Well, yeah, it really will, because the people who are most naturally drawn to the creative sector are the people who are often least analytic. And I think that's why your website, which I never talk about people's websites on a podcast, trust me, but yours really stood out because it expressed what you do so clearly.

Thank you. So today we're coming up towards the end of our time together, because I know you have stuff to do today. And with the time zones, I'm going to bed. You're going to work. That's fine. So I guess if people want to connect with you, if they want to go further with you, how would you like them to do that?

Yeah, you can come to my website, the Azmera Agency.com, where you can learn a little bit about my framework and see what Bob has been talking about. And also, I am heavily on Instagram, and that is my name tonight. And it B.G. and I love connecting with people over there. Whether you want to call me and ask questions or just say hello, I really love and appreciate that.

I will put links to both of those in the show notes and on the website. You can find them there tonight. I should ask you my drumroll signature question. What's one thing you do now that you wish you'd started five years ago?

I love that question. For me, it is hands down, without a doubt at my morning routine and not in the fluffy sense of the word where, you know, I'm like taking a spa day every morning. But I have found that I used to just jump up out of bed and, like, get to work or get to school or go to this. And I have found that having time in the morning where I don't look at my phone and not checking anything, and I am sitting with myself journaling, thinking through what I want my day to look like and just giving myself that time, whether it if I have time to have an hour or if it's just five minutes, I have found is one of the most powerful things for my productivity, my ability to just show up as my best self and and just be a better human every day.

I found that that's so powerful. And I wish I wish I had known about that and started doing something like that earlier on in my life.

That is a great answer tonight. Perhaps you have been an awesome guest. I've really enjoyed speaking to you. It's been lovely to meet you. Hopefully manage one day in person soon once the apocalypse is over. But thank you very much for your time.

Thank you so much for having me. This is such a pleasure.

Leaving your brand to chance will lead to you being overlooked. Strong brand or brands cultivated to align with the needs of their ideal customer attract more opportunity so big or small. Get intentional about being in control about what other people think about your business. Before I go, just a quick reminder to subscribe. And if you haven't joined my Facebook community, you'll find a link on the show or visit Amplify me dot com forward slash inciters. I would love for you to connect with me on social media.

Follow me wherever you hang out. You'll find me that Bob gentle just outside. And if you do message me, let me know so I can follow you back. If you enjoyed the show that I would love for you to review it on Apple podcasts. A five star review means so much to me and it's the very best way to help me reach more subscribers. My name is Bob Gentil. Thanks again tonight for giving us her time this week and to you for listening and see you next time.


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