This week I’m excited to bring you Alexia Leachman. Alexia runs several businesses and she's done a fantastic job of turning interests and skills into unique businesses and has brought her digital marketing practise to bear on them in order to help them grow. She operates both as consultant to people in the ‘expert’ field as well as being her own client.
One of Alexia’s businesses, as you’ll discover, focuses on mindset. Mindset is so important because if you do want to scale up or build your influence. You’ll quickly find that most of the real barriers are in your own head and we spend a little time talking about that.
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Automatic Show Transcript
So Bob Well, thanks very much for inviting me the podcast. So my name is Alexia and I am a marketing person, digital strategist, digital marketing coach, consultant, that kind of thing. And I work with people to help them to improve their visibility online and get more out of their website. So that's part of what I do. But then the other part is I actually have my own online businesses as well to online brands. One's called fear free, childbirth, calm, and the other one is called head trash. And so they both have podcasts, you know, videos, book, online courses, all that kind of stuff. So I'm kind of at the coalface with part of what I do. But then I'm also supporting other people to be better at their digital marketing with the other aspect of my work. So that's kind of me in a nutshell,
I'm based in Nottingham at the moment,
which is in the UK
a boating holiday.
How did you manage that says, No, see,
we have some clouds. Yes, we do.
Well, it's a tree. But it's also really hard. I mean, as a marketing person, I love nothing more than to get help somebody else with their brand. And when I come to another business, I'm working with it. It's just I can see it. So clearly, the content they need to create how they need to map their user journey, the funnel, it all is so clear. And then the minute I'm looking at my own, I just kind of end up in this place. I'm like, What do I need to do. So it's fun. But there
are also a lot of challenges when you're kind of, you're marketing yourself. And, and especially when you're marketing yourself as a personal brand. Because then there's all that kind of
gets me You know, you're facing rejection issues, if somebody doesn't open your email, and all that kind of stuff that that you don't, if you're a brand manager, which I have been in my past, and I had a proper job in inverted commas as a manager, and, you know, sending emails on behalf of the brand, I wouldn't be taking it personally, if people were and subscribing when it's your personal brand. You've got that element as well to be wrestling with, so. But when I'm working with my clients, I can sort of help them to maybe see past that, but I just find it hard to do that for me, you know, so. So it's an interesting mix. In terms of doing your own stuff, you got a lot of the freedom you kind of get why you need to do what you're doing. But then you kind of wrestling with the the, your own your own Gremlins, your own your own stuff as you come forward into your work. Does that make sense?
And I work in the area of mindset. So I'm kind of even even more aware of that. And I've got tools and, and techniques to help me overcome it. But even you know, even though I know how to overcome that stuff, you still need to be aware of it and see that it's an actual blind spot. And it's when you don't realize that it's your own, you know, you don't realize you have a blind spot you kind of you carrying on regardless and then you know, because I can see those blind spots really obviously in somebody else's business when somebody else's with doing something that's not mine. So it's it's a really interesting kind of situation that I'm sure we all face, right. But I'm, I'm sort of reminds of it even more so because I work with other people on their businesses as well.
It's usually somebody that's got a business that is that's been doing very well in the real world. So they have real quick clients, they go and see face to face have proper meetings, they booked rooms, they travel on motorways, they they run live workshops, they it's all happening in the real world. And then they want to and then their website may have been maybe maybe more like a brochure website. And I know that's being there's less and less of that these days. But some people still have websites that are very much the static piece of content, that kind of just reinforcing who they are without actually maybe delivering leads or bringing anything that enables them to kind of compete in the online space that that enables them to compete beyond maybe the town where they operate beyond the country where they operate. So they can start bringing leads in online, but also delivering what they do online. So maybe by taking the workshops that they're doing face to face, converting that into online contents, they can start monetizing that selling it online, reaching people beyond their own borders. So it's for people that really wants to kind of move into the online space, they've already got an established business in the real in the real world, in inverted commas, and they need to sort of migrations up across, so that's typically height work with,
consultants and experts. So there's some somebody I'm working with, for example, at the moment in the cyber security industry. And so they, you know, very good business where they've got, you know, big global clients, but they really are, they're starting to do training. And so they really want to bring some of that training online, and really start to build up an audience to build up an online offering. And then another company I've got they, they run really grateful brand in the fitness industry. And they've developed their own niche around certain classes that are running. And so they really want to take that online against, they can actually get lots of interest in their classes from around the world. And they speak at conferences, they can't teach them, they can't run those classes globally. So again, it's moving that content on lines, they can access more people in it for their work to reach further in the world. So it's allowed to enable them to have more impact and to have to grow their business result of having better each and more impact. So yeah, so these, they've got these kind of, you know, very successful businesses, but they just need to kind of expand it into the online space.
Hmm, yeah, I try not to get distracted. That's when I get easily distracted. And I
think we all do, because there's always something else we think we could be doing. But I feel I'm quite focused in my own as a marketer, I'm very objective and goal focus. And also as trained as a coach, I'm still very goal focused. It's like, what are we trying to achieve here, right, let's go back to the objective. Let's go back to what we're trying to achieve. And stick to that. And so I bring that very much to my work. I am very kind of obsessed around the goal,
which i think i think that's kind of a good thing.
No, it has come organically. And I wasn't really chasing it, it was like, people come to me, and I only decide if I want to work with them based on the kind of business they have. So I don't, I don't specifically go and chase that work. Because Because I my businesses do keep me busy. And, you know, when you're building up online brands, there's a lot of time investment required in that in terms of the content in terms of marketing, the backend the systems, so they do require a significant portion of my time as well. And so I'm not, it's not like, I just want to be somebody that is just the marketing consultant. That's not I'm just trying to do so that does afforded me the ability to really align myself with businesses, right? Do you believe in what they're doing, I feel aligned with the values of the founders, the owners and I can buy into their overall marketing message. And I was always like this when I was when I was when I had proper Jobs was that I could, you know, as a brand manager, as a marketing manager, I would have struggled to do the marketing for a product or service that I couldn't really buy into. I remember one of the interviews I was proposed to buy a recruitment agency was like, You need to let go and breakfast sausages Brett. And I was like, No, because I just can't even face going around on the factory tour. I don't want to know what sausages like, I don't even want to go there. Like, I do not want to be marketing sausages. So I'm quite clear about the kind of businesses that I that I want to work with. And if I don't, if I don't get it, if I don't buy into what they're doing, then it's just a no for me. And I'd rather than with somebody that does feel passionately as they do about what they do. So that does enable me to kind of be a bit more picky in that sense. But I think that's authentic as well. I'm very much about authenticity when it comes to your personal brand, when it comes to what you're doing. And that you need to work your work and, and it just wouldn't be fair for me to work with people where I don't really what I'm just doing it for the paycheck or I don't actually believe you know, I want to be part of that team and to really buy into and get really excited with them on that journey. Rather than just be somebody that's just waiting to put in my invoice at the end of the month. And just going through the motions of it.
my, my work journey or my business journey hasn't been a straight line. So I didn't kind of leave my corporate world in marketing, and then just set up as a marketing consultant. I've sort of coach for a number years and I started off doing personal brand coaching. And then it became business leadership coaching, there's always a marketing piece going on the whole time because of my background. So when my friends clients, my first business coaching clients, they're all owners of creative agencies of a certain size. They're all the founder owners of agencies have between 20 and 25 employees. I don't know how that came about. But that that was who I ended up working with. So there's always been a very strong marketing theme running through what I've been doing. And and so the kind of people I've been working with, as moved with who I've become over the years as I've kind of realized that I wanted to do an online business and I started learning everything to do with that. And then people started saying, Hey, I see you're doing that, can you help us with that, that I've kind of my clients have evolved as I've evolved on my own journey, and they've just reflected that journey, you know, that what that I'm on really, so it's, it's very much been a, you know, if I'd said was it like this three years ago, it wasn't like the three years ago, they were more pure coaching clients at that point, whereas now, it's sort of started bleeding into the coaching consultancy guide it, you know, really mentoring them on that marketing journey, as well as the coaching and you know, now I bring all of me to the that works, there's sometimes we do fall back into mindset work, because they're struggling with doing something in their business. So for example, one thing that's very common with people that needing to put themselves more online is, you know, we need to do more video content, we need to go on LinkedIn and do video content, we need to move have video content on our website. But a lot of people wrestle with that, because they struggle with the visibility that that is thrusting on them, the fact that we need to be in front of the camera, the they've got relative anonymity as MD of that business, or is what they're doing. But now I'm saying, Well, we know really to sort of really moving in the online space really start doing more video. And that's really pushing a few buttons for them on the mindset side, so I kind of fall back into a little bit of that. But you know, then it's like, well, we're going to do video, this is how you use it for your content, this is how you're going to use it to grow your brand, this is the kind of content you need to do. So I'm bringing both, you know, all of me to this work. And I think
I like that mix.
I like the way that I'm able to do that. So because at the end of the day, as we said, at the beginning here, mindset is such a huge part. And so if I can support them with the marketing, but also to get the mindset bit and then we're more likely to succeed with marketing at the end of the day. So I love being able to do that.
Well, the technique that I obviously need to mention is the head trash clearance method, which is my own technique for clearing fear stresses and anxieties. And that is, that's a technique that I was trained in a long time ago. And I've made lots of changes to it, which is why I've given it a separate name to the one that I originally trained in. And it just works like the bee's knees, it really does is incredible. It just really clearing out those anxieties to face whatever you're having. I mean, I I use it all the time. I remember once I received an email, I used to do a lot of speaking public speaking. And I received the I've been great as signed up to do speaking for an organization for their CEOs for, you know, a networking group of CEOs for the for the year. And so it's really, really excited about that. And then a few months, and they change their strategy. And they wanted more of another type of speaker less of a certain type of speaking. So unfortunately, fell into the speakers that they were trying to cut back on. So they said, Oh, we don't, we don't need you anymore. And so that when that email landed, I took that so personally, and I was really in a right old mess with that came in and really thinking, my goodness, like, how does this affect me, this kind of sense of rejection that kind of came leaping out of my inbox, it was just awful. And so in that moment, I just cleared my thing about rejection in that moment. And it just gave me so much clarity about that situation, I was able to just kind of make some real important decisions about my business based on having clear debate head trash that I had around rejection. And so you know, this technique, this one, now, when I, when people sign up to be mentored with me, I give them access to my online course with this techniques, so that, you know, we're constantly then going, Hey, there's this bit of head trash can and the way here, so just work on that. And then we can really work on your video content or whatever, because because I'm able to see how the mindset is affecting them and holding them back in their business. But not only that, we can just work on it to the bottom, we have our next call that they've cleared it, and then I all raring to go and they're kind of left over it. So that is one that's just works time and time again, for me. And that's what I teach as part of my birth stuff. And everything else is it's a really, really great head trash clearance technique.
Yes. through your head. Trash. Yes. So I talked about the technique in that book,
isn't it all of our middle names. I mean, it was mine. It still is. I mean, I think we all have loads of head trash. And I think the thing that I want to bring into is that it's okay, we all have it,
let's not be ashamed of it. Let's not be embarrassed about it. But like we don't, we're not embarrassed about the fact that we've got rubbish in our house. And we have to put the bins at once a week. So why should we be embarrassed about the fact that we've got head trash in our heads that need to be cleared out regularly, it's nothing to be ashamed of. We just need to crack on and clear it and then get on with being happy and productive and successful, whatever that means to us, you know, so yeah, just want to make it okay. But also give people a very easy way to sort it out so that they can crack on with being there happy, awesome selves.
Yes, we've actually launched the podcast actually. So it's gonna be called the head trash will be rebranded clear head trash once we were just preparing the website in the back end and all that all that stuff online business owners do. Yeah, can we preparing that for reemergence?
all my stuff comes through online.
So I say all my all my business, I'm focusing most my attention on it, which is the birth business and I made a very clear decision that that was going to be an online business that so yeah, naturally, that does all come in online. So I would say that my, I'd say 80, 90%, my clients and non UK, mainly US, Canada, Australia had some in Korea, Dubai, it's a real real, yeah, it's totally International. But I've that's how I set it up, because I wanted it to be that way.
And so yeah, it's working, I just need it to work more and better.
So that the agency stuff does come from it comes from word of mouth. And it comes from the networking with a local networking event. And I don't do a lot of that these days. Because I find I get so much value from the online networking and the groups I'm in. But that's where it's been coming from. And then also when, because I hire people as part of the teams that I'm, you know, when I go into business, I sort of find other people that we need to outsource various bits to. So I've sort of felt a little bit of a team of people that I kind of may bring in on certain clients. And so they they are often used with other clients, they might recommend to me as well. So it might come in that way.
So it's a little bit of a mixture, really, but I'm not really you know, what I should do is have my website set up saying, Hey, I do marketing the didn't have an online funnel for that I haven't
traffic, isn't it?
There? Is that as well? Yes.
Yeah, I think the next thing for me is put prices up. Because
to make sure that yeah, I mean, it's something I learned from not learned. But it was raised again, I went to a conference this weekend atomic con. And that was a big theme of the event where, you know, it actually helps you to grow your business by being very clear about what you're worth, and then adding, you know, putting your price up, if that's the right thing. And so for me, that feels like the right thing for me to do for me to do. So I can get better quality of client and spend more time with those I have, rather than having to have more, because you know, that that dynamic that you tend to have. So that would be the next stage for me to be looking at.
It was brilliant. I can't wait for next year.
No, I know, I know. I know.
It's been insane. And so they approached me through LinkedIn based on how based on what I'm doing and said, We'd like you to be on our disruptive strategy program has had to tap and I was like, Okay, what is that exactly? What are the two to do?
Is this a joke? Because I don't, you know, I went to a party like,
I just thought is when those spammy LinkedIn requests, you know, that you get, oh, we've got a great opportunity for you. Blah, blah, blah. I was like, yeah, yeah, yeah, I get those all the time. And so but the word remuneration was mentioned in the message that's never mentioned in the message. So I'll probably I'll have a call with them and see what got to say. And so yeah, they approached me, basically, based on what they've observed me do online, they probably checked me out.
So they've got an online program, which is digital marketing disruptive strategy, it's an eight week program that runs online few times a year. And so they need they wanted industry experts to be available in the forum that they provide as part of their as part of the program to help students really participants as I like to call them to really integrate the content, understand the content, but have people there from industry, from who will using this stuff in the in the big wide world, let's say, and to really show them, give them examples, bring it, bring it to life for them, and really help them understand some of these these concepts and ideas that are really at the forefront of marketing right now. They're being used to disrupt what what we're doing. And so
so I was, Well, hey, this is going to, you know, yes, it's Oxford University, I couldn't say no, you know, it's like, Oh, hang on a minute, got time for this. But how can I say no to Oxford University, this is going to look great on my LinkedIn profile, you know, I thought, I've got to try and find them find a way to make this work. And so
what was great is it really forced me to outsource in my online businesses, which I needed to be doing anyway. So it just kind of forced forced my hand in that sense. And so what I'm doing there is really supporting the people that are doing that program are very much from corporates, they might be marketing directors, managing directors,
Chief of, you know, marketing officers, that kind of thing that really need to understand the latest marketing techniques and bring them back into the line into the into corporate activity, where it's pretty scarce in many cases. So it's really helping them to understand what that looks like right now. And so that, that's what I'm bringing to, to that. And it's very interesting seeing things from, you know, things that I'm doing that, you know, you've been to a comic con, the things that that that we see, we talked about funnels, we talk about user journeys, you talk about, you know, webinars, we talked about, think a lot of things like this that are happening, you know, Facebook ads, going live in Facebook with it, you're going live on LinkedIn, or whatever it is a lot of these things that we're doing a lot of us there in the small business space, we kind of take a lot of that for granted. And a lot of people are doing that. But it's not happening very much within the corporate space. And they don't understand a lot of it. And so having the opportunity to really bring that to a different audience. And to help them understand how that might look is really quite interesting. And also what I was what was interesting for me is a lot of this information that's being presented on the program is, it's very academic, it's, you know, I'm doing this stuff day in, day out, I understand the the D to scarcity, the need for what I'm doing the funnel and the countdown and building up goodwill until Dinis influence and how we use that as part of a launch, you know, sort of using that information day in there. But to see the academic and the research behind it is very, very interesting. And understanding more about behavioral insights and behavioral economics, cognitive bias and how, you know, the theoretical side of that, the academic side of all that, where when we're a small business, and we're kind of using the practical application and without necessarily having a full understanding of the research that's going into that. So I'm getting more visibility on the research and the academic side that's behind a lot of what I'm actually doing. So that's, that's really interesting to me from that perspective, to kind of, give me a more holistic view, if you like. So yeah, that's what I'm doing now. Which is interesting, for sure.
yeah, I was amazed. I was thinking when I when they approached and secure well, hang on a minute, how, what, what do I know about all this? And then they said, Well, we do talk about this, we took this as I Oh, yeah, yeah, no, no, I do this all the time.
don't realize what you know, you don't realize how much you are learning by the podcast, or listen to via, you know, I always listen to view, like Amy Porterfield or or Chris Duckers podcast or whatever, you know, Pat Flynn, and, and all those kind of big marketing names. And, and you don't realize how much you're picking up from all of that, you know, and I don't think that the corporate employee is listening. I didn't even know about half of these people, let alone listen to their podcast. And so we are privy to a little bit of a secret marketing world actually said to be able to leak that out into the into the more the episode
is quite fun.
No, no, because I'm not at all
I am merely a tutor have tutor so I can't possibly say that and I you know, I could we try and buy a backdrop of the oxen skyline and pretend I'm actually sitting in lots of lighting, that'd be cheating.
So I yet like you, I find real life networking just not worth it. And it's not that I don't like networking. I
love it. I
I used to hate the thought of having to go somewhere and, you know, walk into a room that people don't know. But I've got over that years ago. And so now I'm absolutely fine going to events and just striking a conversation total strangers that that that I'm fine with that I just find them I just don't get a lot out of them I've done I don't end up being in a room with people that were We were vibrating, where there's a mutual interests where we can can help each other where, where I don't know where it's when I went to atomic con recently that I mean, the whole event was just like that. It was just incredible. The networking was right.
and so. But actually, what I find is because of the nature of that, what I do is, I'm more likely to find people that are that I can network with an inverted commas or connect with or
Yeah, online and online groups and specific groups. So it might be community boot groups that I'm in certain Facebook groups, it's mainly Facebook groups, man, it's like, I really, I have a real love hate relationship with Facebook, because so much of my work happens there, I've got quite a large group for my birth business. So I can have to keep going in there and letting you know people in and and managing that. But then I have all these other groups that I'm in when I'm networking. And so where there might be certain piece of software that I've got support groups, and there's other kind of professional groups in the speaker group. And, you know,
all these groups. And so I get so much value from these, that
that and it's amazing how incredibly how valuable it is and how supportive people on those groups. I've can't, I can't remember how many times and I've been struggling with something that somebody said, let you know what I'm free. Now, we could just jump on Skype. And I could just talk you through it or walk you through it or whatever. I've had so much of that from people that I don't know, like they're in, you know, another time zone. And they've literally just been so generous to the time and I've done that with others as well
never had that kind of support from somebody I've met face to face, it's been a lot more, you know, here's my card, this is what I do. Here's my pitch, blah, blah, blah, that I just think he was just so dope. And I went to a networking event, oh, like three weeks ago. And I thought all the speakers I can't wait, I really like going out meeting people.
And I just came where I left earlier was just so so doll
that I thought, No, I'm not in my I'm not in the right group of people here. This isn't bringing out the best in me, I need to leave, it's not a good use of time. So I just get so much more out of those online spaces. And I think the magic now happens when people organize bringing people that meet together online that I've gathered online because of mutual interests, or whatever values and then to bring them together in the same room. Like and repeat them with the Comic Con. I think that's that was amazing. Because Because actually, you could then bring that that that connection that you've had in an online space. And then suddenly you're
speaking somebody face to face that you've been dealing with for 18 months. You feel like you know that but some you've met them for the assignment and they there has changed since their profile pic was take you maybe didn't recognize and straightaway,
but you know, and I love that. I love that. That merging of online to real world. But I get that. So I get those to my family. Does that answer the question?
I discovered them in Facebook groups.
So yay. Sometimes I just put a call out in group saying, I've got a client who is in this industry. And I'm looking for somebody with x, y, Zed, and then suddenly the the thread just fills with people.
And then I then take that
into email. And then we might run into Skype call with them. And almost like a go through a little bit of a recruitment process like that, and then put them from the client. And obviously the client that makes sometimes the ultimate decision if they're being high directly. If the client said, Oh, we need I need somebody to do X, I need somebody to direct sunlight, right? Okay, I'll go I'll go find people. Because the thing is, the client doesn't always know what that looks like, you know, it's all very well having managing directors and either runs a business, but they don't really understand the ins and outs of running a LinkedIn group or and therefore, who would be a good person to run LinkedIn group. what questions to ask that person because they're just that they're busy being awesome at being them, you know, not not being digital marketing people and understanding how to run a LinkedIn group. So So then I kind of had take over that kind of not recruitment. But yeah, that that gathering the troops kind of thing, and, and that's how it do it to be honest. And over the years, I've just built up a little bit of a black book of people that I that I that I trust, and I go to, and go, I think that person is really good for that, I think, are you let's bring them in for that. And that's how I do it. Yeah, so a lot of people I work with, I've never actually met properly, including some tights, actually, it's all done online. It's quite incredible.
I made the decision that I didn't want to be.
So I had a number of clients were asked him the same people at one point, I thought, ooh, I could start being a little property to see now and I could start you know, that I know, if I hire them, then then then then add some on top and, you know, fill it out in that sense. And I decided not to do that because I that would, that would kind of really forced me down the middle agency, we will actually at the moment, that's not what my long term plan is, my long term plan isn't about continuing doing the consultancy in an agency format. I'm happy to carry on on that consultancy coaching mentoring basis, which is about me, but not suddenly having a whole team of people that I'm bringing with me on that journey. Because actually, what I want is I want to build the online businesses. And that's my ultimate focus. So I decided that I would really help to find the right people, but ensure that then the commercial relationship was between the clients and the new supporting person. So that because, you know, there was GDPR flying around a year ago, and that that kind of was getting a whole load of stuff. I was like, I just haven't got time to get my head into all I know, this is not where I want to go. So I made the decision to go that route. Whereas I think if I was consciously trying to build my own agency business, I probably would have kept those people myself and rebuild them on and had a more kind of formal arrangement. But I decided not to, for for the reasons of just shared
I feel I'm distraught. I'm feeling doing too many things already. And I didn't want the Yeah, I didn't want to, I thought if I just start trying to grow the agency side, that's Yes, I could do that. It just because you can do something doesn't mean you should do
it. You know,
I'm really clear what I'm trying to build my business. I'm trying to get away from the time for money model, which the consultancy, which is what the consultants all about, I'm absolutely about going towards the more online business recurring revenue, and having products that that deliver money, you know, and so I can take myself out of business, I do not want to be an integral part of the business, I wanted to be a business that I can take a month off, I need to, and it's still going to run. And I just don't feel that the agency model at a small scale will deliver that and the margins and really, really tight I think, on agencies. And when I've certainly I've worked with my creative agency clients, there really isn't a lot of meat on the bone there. And so I thought, I don't want to go down that route. I just don't want to go down that route. I'd much rather focus my energy on building a really solid online business instead. So so totally to accept that the agency is is there a little mini agency model is there to support me in my long term goal. That is, it isn't the ultimate goal. It's a means to an end.
Well, I didn't buy the book if all in the book. But the thing is, I think the thing
to start with is to really be clear, it's a self awareness piece. It's about being really clear about what what distracts you, what triggers you emotionally, what winds you up? What's the thing that kind of that it may be keeping you stuck or that drives me insane? That means you're not thinking clearly that you get a little bit Randy over that you you know, what are those things that are taking you off away from being that calm, clear person that made the content through a decision clearly make a decision that you can trust and and be clear about who
you are. And unfortunate, that's a massive thing to impact. So it's not like one tip and just call it a tip is slightly into play fit
what massively into playing it. But the self awareness piece is really being curious about who you are, and curious about what makes you tick, what makes you tick in the wrong way as well. Because it's what makes you taken the wrong way that's going to be taking you away from your shine from your staff your awesomeness, and the more you can kind of take off those things that are taking you holding you back and address them by working on them then you just refine you just become a better version of you without all the nonsense and I think you know, that's what people have described they've reflected back at me my own journey my head trash clearance to any people said, you're just you're just more you than you were two years ago or three years ago, whatever,
you're just more concentrated version of you. And it is that sense of, you know, all that head trash. Just dilute your essence, it dilutes your Yeah, who you are. Don't lose your shine, it takes you know, and so it's all about once you can start that awareness journey and go, Oh, that's what's not working for me. That's why I get triggered. That's, that's what's holding me back. That's why I'm not doing that live video. And then just work on each of those things in turn, and eventually I'll just be so uniquely you and so unashamedly you, and you just won't care that some people don't like who you are. Because like, this is who I am. If you don't like it, hop on, go find somebody else. And it's that, that authenticity, that that owning this and, and just not wanting to sort of complete about Andrew, Pete, but they also unashamedly them and it's the strength of their personal brand. It's a strength of them just being Yeah, you know, this is how we do it. If you don't like it, jog on, because this is who we are. And they have amassing tribes of people that absolutely love
and that they will be for everybody. And that's fine. And that's the power of a strong brand. It's about having that level hate thing. But you can't deal with the hate part of that. If you're too
worried about one same thing. I don't like me because I know Don't worry about it. There's millions of people in the world that can like love you You don't need you know, some people don't let them carry
on their merry way. So the head trash bit will always come back to that and I think that will ultimately be the bit that will define you because as a business owner, it's all about the personal brand. You know, you can't get away from the fact that the CEO is the brand of the business and if the CEO is going down the pan the business will go down the path Not long afterwards. So you've got to put yourself first and so it all starts with self awareness
I know that wasn't a tip but does that kind of answer your question
can find me on Facebook they can find me on LinkedIn if they want to more business he kind of interaction
yeah they can find me my website Alexia leachman.com there's the head trash website which is clear your head trash calm which we're working on at the moment so be patient while it starts getting more shiny and will copy as
we keep adding it and I'm on Twitter not doing much on Twitter these days but yeah Facebook LinkedIn Instagram I'm there to wherever they are wherever you are really you know people who like different places don't like so if you're pregnant can find me at fear free childbirth.com
thanks for having me.