Overview

Over the years I've heard a lot about Masterminds. I'm not talking about cartoon supervillains, I'm talking about business owners coming together in small private communities to help each other go further, faster.

I host masterminds, and I'm also a member of other people's. This week I asked mastermind veteran and the host of my favourite Mastermind group, Chris Ducker, to join me and talk about his business, journey, entrepreneurial isolation but most importantly about masterminds and what they can do for your business.

About Chris Ducker

Chris is a serial entrepreneur and author of the bestselling books,“Virtual Freedom”, and more recently, “Rise of the Youpreneur”.Based in Cambridge, England, he owns and operates severalbusinesses, including the VA recruiting hub, VirtualStaffFinder.com and the personal brand education company Youpreneur.com, that combined house over 350 full-time employees around the world.

He’s also a trusted international business mentor, keynote speaker,podcaster, blogger, as well as the founder of Youpreneur.com - theworld’s fastest growing personal brand business education company.

Chris hosts the annual Youpreneur Summit, which is held in London each November and is the self-proclaimed ‘Proudest Brit’ doing business online!

Links and mentions

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Automatic Audio Transcription

Over the years, I've heard a lot about mastermind's, and I'm not talking cartoon supervillains, I'm talking about business owners coming together in small private communities to help each other go further and go faster. I just mastermind's. I'm also a member of other peoples. This week, I'm joined by mastermind, veteran, host of my favorite mastermind group, Chris Tucker, to join me to talk about his business journey, entrepreneurial isolation, but most importantly about masterminds and what they can do for your business.

Hi there. And welcome back to Amplify the Digital Marketing Entrepreneur podcast. I'm Bob Gentle, and every week I'm joined by amazing people who share what makes their business work. If you're new to the show, take a second right now to subscribe so you don't miss new episodes and you can grab some older ones when you're done with this one. Don't forget as well. You can join my Facebook community, just visit amplifying me, dot FM forward slash insiders and you'll be taken right there.

So welcome along. And let's meet Chris. So this week, I am thrilled to welcome the man who's probably the unofficial godfather of the podcast, gets mentioned more than anyone else, the legendary Chris Tucker, the show. Chris, welcome to the podcast. Thanks for having me back. I appreciate it. No, it's my pleasure. And I specifically asked you back because there are things I want to talk about, but for those people, it's a good start.

That's a very, very good start. I like it is a podcast, after all. Yeah, but for those people who don't know you, why don't you just sort of tell us a little bit about who you are, where you are and the kind of work you do?

Sure. Well, I mean, you know, I don't kind of you know, I don't have any kind of qualms about what I do. I ultimately help entrepreneurs build profitable future proof businesses around their expertise. That's what I do day to day. I am, however, still, as well as being a business coach and a, you know, a speaker and author and all that good stuff. I am also a serial entrepreneur. So I have several different businesses I own and operate.

We have almost 400 employees worldwide, multiple seven figure annual revenue. And you know that that's that's the stuff that sort of it's kind of got me to where I am now. But it's, funnily enough, not what I really focus on doing day to day anymore, because I've ultimately delegated to the point where I've removed myself from those businesses. So I don't need to be involved day to day. I still oversee, I still own and operate. I still have no partners.

I just have incredible management that take care of them for me so I can spend time with people like, you know, having partners. Honestly, the number of times I've told people partners are this sounds like a good idea. They're really not. Mm hmm. Anybody that's listening and they've got partners. I'm sorry. I didn't mean you, obviously.

I mean, to be honest with you, I you know, I've worked with hundreds of people right. Over the years. And I can honestly say to you that I I can count on one hand through working with hundreds of people, literally one hand, how many partnerships have worked out? Well, you know, the vast majority of them always end up in in in one way, shape or form, in a negative setting, whether it's, you know, one just absolutely doing all of the work and hating the other one and then buying the other one out, you know, in a disgruntled, you know, acquisition and, you know, of shares and all that kind of stuff like it.

I don't know. I'm old school. I've I've never had a partner. I know many people that have been down that road. It's not really worked out so well. So I kind of tend to stay away.

And I've got a partner with my wife. Yeah, she's she's awesome, you know, right there with you.

High five. And your wife is awesome. She is. So the last time you were on the show, it was to talk about your book Rise of the Your Partner, which if you haven't read it, listener, is literally a handbook to building a personal brand online and building a business around it. For me, it's had a huge impact on my business and on my practice. But again, you're not here to talk about your book again, but how is the book doing?

It's doing very, very well indeed.

You know, the one big difference with this book compared to my first, which was virtual freedom, other than the fact that this one was self published. Virtual Freedom was traditionally published with a publisher in the United States. You take take that kind of very obvious difference, you know, to one side.

The big difference for me on this one was that I actually I recorded the audio version of this book myself, whereas with Virtual Freedom Summer, I did it for me. And I've always looked back at that as a major error on my part in regards to allowing that to happen. Fact of the matter is actually that I didn't really have much choice in it. I signed the rights over like a lot of rookie novice authors do the first time round. And with the rise of the weapon, you know, I got to record it myself and by far hands down.

The audible version of that book has done better than paperback and Kindle hands down. And I think the reason why is because, you know, those people who discover me online a lot of the time, they'll either discover me via an interview like this right here on somebody else's podcast, or they'll discover me via my own show, Upin RFM. And so, you know, you kind of balance those up. And clearly, people are kind of used to hearing me from an audio setting and they go ahead and buy the audible version of the book, which is honestly my preferred way of getting that information to our prospective audience, community and customers.

I don't actually like audio books myself. I'd rather sit with a real book and. Read it and smell the pages, but if I want you, I know I'm more of a talker than a typer, and so I'd much rather get that information via my own vocal cords rather than somebody reading the words on the page of the book. If that makes sense. But yeah, short answer. The book's doing great.

We're happy with it. It does make perfect sense. And I have to say, when when you read the book, I can literally hear you talking in my head. It's a very, very vocally written book. It's a strange thing to say, but it's absolutely true. I think when I first came across you, it was on a podcast with what was Jamie Tarde, you know, Jamie Masters, OK at the time, I think going back probably five or six years ago.

Mm hmm. So I completely get that journey. I think you fell off my radar for quite a long time. But then I started thinking about personal branding and discovered your online community and eventually came along to your partner summit. And I guess the journey from that is what I really wanted to talk about today. First of all, clearly no summit this year, and that must be some pretty bad news. How have you adapted to that? Um, I mean, the you know, the official answer to that question would be, um, you know, we're we're doing what we need to do.

It would be irresponsible to hold a live event and our community did not want a virtual version of it. So we're rocking and rolling in other ways. The unofficial answer to that question would be, um, not very well, to be honest. I think and everybody knows this.

Who knows me for five minutes, they'll know that I'm a people person and that I am at my most happiest in the work that I do when I'm doing it in person. And that can be sitting around a table of ten people masterminding or it can be standing on stage in front of three and a half hundred people. Right. And, you know, I'm just I'm just a very big believer getting people together in person. And on more than one occasion, I have been, you know, that that the ability to be able to do that with the right people has been called a super power of mine.

And I you know, I don't take that sort of type of comment, particularly when you hear it over and over and over again from many people. I don't take that lightly at all. And so we put a lot of work, Bob, into the union summit every year. And this year it's been you know, it's been a bit of a weird year anyway, right. With everything considered, but it's been even weird. And now here I am, you know, recording this at the end of October with you.

Like this would be the time where, you know, the team and I are just, you know, neck deep in upin a summit prep.

I'm not doing it this year, which it just feels weird more than anything else. And a little.

Yeah, a little depressing. You know, I, I like putting that event on every year, but hopefully we'll be back next year bigger and better and better than ever before. You know, I think I actually want to dig into the history of the summit a little bit because where I eventually I want to talk about mastermind's. So for the listener who's thinking most popular to talk about, I want to talk about mastermind's, but is your superpower of bringing people together?

That has led to the fact that I want to talk to you about this rather than somebody else.

But one of the things that really impressed me was observing you used to live in the Philippines and that's I think I'm remote from the online world. I live in the north of Scotland, Philippines. Now, that's remote in terms of that world. And yet you've you built out there a very successful conference around digital marketing, bringing incredible people all the way to the Philippines.

How I would be something I have to ask, because a lot of people would look at that and think, well, he must just have amazing contacts or he must have paid them all to come. But in order for you to bring these pictures, you have to have a loyal tribe of people. Sure. That want to pay to come to support that. Yeah, yeah. I mean, I think that, you know, the answer the question is all of the above, to be honest, you know.

Yes, I do. You know, I'm I'm very blessed to have a lot of friends that are incredible humans. They're amazing, you know, content creators or coaches or influencers. You know, that's kind of like the word of the year. Right. And you know, or the, you know, people who are names in the industry. But understand, you know, I've not fumbled my way into those relationships. Like, you know, these have been this is a ten year thing plus plots we're talking about here.

Right. So and it's not like I and like with any relationship that I built, I don't go into it with any ulterior motive other than just wanting to be useful. If I can be useful to somebody and provide value in some way, shape or form to them. I know that, you know, if they're the right type of person, that will probably be friends for a good while. And, you know, but but here's the flip side of the coin.

Not to get away from the question too much, but the flip side of the coin on that is that I don't need any more friends.

I've got enough friends. But it is nice to have acquaintances that, you know, you can get onto to with or have a dinner with when you're in town or, you know, just, you know, brainstorm for a couple of hours going back and forth on text and, you know, that sort of type of thing. And so, um, I think, you know, Tropical Tank is the amount you're referring to in the Philippines.

It you know, that came about I remember it like it was yesterday, actually. I was in Portland and it was 2013 and I was there for an event and it was myself. Who else was there? Myself and Amy Porterfield and Pat Flynn and John the Domus and a few other people were all there and I turned around.

We were out and we were doing cocktails one night and we were all a little, you know, little cocktail up, a little tipsy, and I think I turned around and said something along the lines of, you know what, you guys are losers. Every one of you, you call yourself friends. But I come to America three or four times a year to hang out with you guys. Now, ulterior motive. I also have, you know, clients in the United States as well.

I'm not just there just for them, but, you know, I come to America all the time and you've never been to the Philippines. And I think it was Amy, Amy Porterfield. I think I'll come to the Philippines, give me a reason to kind of thing.

And I think about literally two weeks later, I'd gotten about half a dozen people to say, yeah, OK, we'll come over, what are you going to do? And so literally, I think about seven or eight months later, we held the first tropical think tank and it sold out in less than 24 hours at four thousand dollars a ticket. We have 50 people plus our speakers and VIPs. I didn't pay anybody. So there's the answer to that question.

I didn't pay for anybody's flights. I looked after them once they arrived. They were, you know, driven around and put in nice hotels and all the rest of it. But it was just about supporting each other and about being there. And actually, the day before the conference itself, we had a one day long mastermind's, just the speakers. And I mean, you know, when you sit around a table with with individuals like, you know, like we are, that's worth traveling to the other side of the world for me for an entire day.

I mean, I've I've I've been I've been from London to Toronto in less than 48 hours there and back for an eight hour mastermind's because I put a premium on surround myself with the right people. I mean, a trip like that, you travel first class because there's no other way to travel. You travel first class, not when you got bad back anyway. You travel first class. You get in a hotel for the night literally, and then you finish a mastermind and you go direct from the masterminds back to the airport and then you travel home.

And, you know, by the time you put everything in, I mean, that's you know, it's a 10, 12 grand trip. But the value that you get out of surrounding yourself at a mastermind like that, I mean, I've made my money back in a week, literally.

Right. So, you know, I think it's relevant. And, you know, I think one of the reasons why tropical think tank did as well as it did for the five years it was running was because of the fact that not only did we attract great people to be up on stage, but we also attracted incredible people to be in the audience as well.

And so when we made the decision to move from the Philippines to the UK, we knew that it was going to be. A decision, a decision was going to have to be made. Do we carry on with tropical think tank and travel back every year or do we do something in the U.K.? And I think it was in 2006, we held like a one day mastermind event in London. And it was kind of like validation on steroids in regards to kind of like figuring out whether or not this was going to be something that people wanted.

And we validated it. And then we did the summit for the first time the next year in twenty seventeen.

Something I'm curious on your perspective on is isolation, because you were fairly isolated in the Philippines and. Yep. That didn't hold you back. Lots of people in the online space are quite isolated. I mean, yeah, I can think of lots of examples, but I can never think of the names. But lots of people look at that as a limitation. What advice would you give to anybody that's thinking, you know what? I've got great ideas, but I live in the back of beyond.

I can never do what I see these again. I'm using the air quotes. Influencers do what I where I live is less interesting than San Diego or London. What advice would you have for anyone listening?

It's it's it's all between your ears, literally, you know, like you can you can you can look at anything with a negative or positive outlook, right? You're absolutely right. The Philippines, there was no there was. And particularly where I was, I was in Cebu, which is an hour south of Manila, which is the capital. And even though there's a booming economy in Cebu, it ain't on it. It ain't online. It's not the online business world.

Right. And so you're right, the peer group was next to zero, but I never really felt like it really mattered because of the fact that I didn't allow that distance to get in the way of me chasing down my goals and dreams, which were to, you know, do business with great people internationally, which is what I've always done ever since I got into business. I've always run an international business. It was never a local business, ever.

So it was maybe a little bit more second nature to me to work internationally, to deal with time zones and international dialing codes and all that stuff. But, you know, you can learn that stuff just like I had to initially. But I think, you know, you can you can say, oh, man, I'm in the middle of nowhere. I've got no shot, you know, no chance. Or you can do what I did.

And that is, you know, spend the time, energy and effort to work your butt off, to get invited to speak at events, to put out great content, to write books that are going to be sold around the world to hold online events and in-person events as and when you can. I mean, it got to the point where from 2011 onwards, Bob, every time I was in America, which was three or four times a year, every single time I would speak an event and either the day before I spoke or the day directly after I spoke, I would run a private masterminds of ten people buy into that was fifteen hundred bucks.

So not only am I covering the costs for my trip now, but I'm also probably making a couple of grand out of it as well. But what do you think happened to the people that turned up to those one day masterminds? They all stayed within my ecosystem and many of them have paid me tens of thousands of dollars to be coached by me, to sit other mastermind tables, to travel around the world, et cetera, et cetera, et cetera.

And so it's just a mindset thing, man. I mean, anybody knows me, knows that I'm not going to be the type of person that's just going to sit back and kind of accept, quote unquote, defeat.

Anyway, it's not my style, but it is. It's just a mindset thing. I think it's like anything else.

Yeah, you have a lot more. And I've been saying this a lot this year with the pandemic and people having to deal with things that, you know, are somewhat out of their control. The fact is, yes, we can't control everything. But if you actually do look at your schedule, you look at your priorities, you look at the things that you're doing day to day, you have way more control over your life and what happens in it than you do not have control.

And so it really comes down to that mindset of do I let this affect me or do I not? So I want to talk mastermind's. This is actually why you're here. I remember it was probably about six, seven years ago. I was reading Napoleon Hill's book, Think and Grow Rich, which I think is where the idea of the mastermind first came about. And I'd never heard of them, never. And I'd be going to networking events for two decades.

So let's just be clear. Networking and masterminds, they're not the same thing. Not one one thing that struck me when I was thinking about what are we going to talk about was networking events where everybody goes to tell you how great they're doing. Mastermind's are where everybody goes to tell you, quite honestly, this is where I need help. Yes. And for me, understanding that, accepting that and embracing is probably the one thing that has made the biggest change in my business ever.

And this is very fresh and very new for me. I think in terms of formal mastermind's, the one that you launched last year is the first one I've ever actually joined. I'm curious to know what impact masterminds have had on your own business, on your own sort of growth over the last say we call it a decade. They have been, without a doubt, hands down the best investment of my money and my time in my entire career. I can't put it any more bluntly and his fewer words than that, um.

They've been astronomically important to my growth as a. Entrepreneur, but more importantly, probably from a leader perspective, from an employer perspective as well, you know, just huge, Bob, absolutely huge. And I think the big difference, the big reason, rather why is because you come to the table with this is what I'm struggling with and. Whether you were at the beginning of your business journey or whether you've been doing it for 10, 15 years.

Putting your hand up in front of a group of people, whether it be in person or virtually and saying I need help. Is the first step to not only getting the help, but also to growing in whatever it is that you're doing as well. And I think those that don't ask for help, they're just kidding themselves. We all need help. We all need help. And what better way to get help and from what better people to get help than those people that are doing exactly what we are doing.

They get it. They understand the struggle. And so I think that's the reason why mastermind's so incredibly important for entrepreneurs particularly to get involved with.

I think something that puzzled me is it hasn't puzzled me. I guess I'd look at, for example, there's the mastermind group that you hosted, which I'm a member of just putting out there. Everyone, it's a thing now I look at other people and other masterminds, let's say, for example, like, look at you and and you're in some mastermind's. They look on my amazing and I think, oh, I really wish I was in krisis.

I wish I wish I was in that one with Chris and all those other amazing people. There's a world in which I wouldn't be ready to make use of any of the information. It's a question of being in the right master mind. It would be inappropriate for me to be in those groups given where I am and the value that I would bring to that. So how do you manage the migration, I guess would be the way to put it?

Because there comes a point where you might there's no way I can describe this without sounding a little bit self-centered and selfish. So I do it and I don't do it because you need to be like that going.

I want you. I want you. Let me go into coach mode here for you.

Might you do do what you were going to say, like literally say what you're going to say right now. Do it.

I'm not suggesting this is the case in your group, but I've been in groups in the past, less formal ones where I feel that I'm giving a lot more than I'm getting. There's no equity there. There's no balance. Right. How do you know, OK, I'm in the wrong group now. I need to go and look for a new group or you know, the question I'm trying to ask. I'm just not managing to ask it now.

I hear no, no. I hear you loud and clear and I think other people do as well.

You're right about taking and not giving back enough. You know, and I've been part of mastermind's as well before in the past, where I've I mean, without without sounding too self-centered, where I've clearly been the most experienced person at the table or the smartest person at the table, whatever you want to whatever label you want to put on it.

And you can roll with that for a certain period of time. But then you start thinking yourself, I'm waste my time. Er I mean everybody, they're basically getting free coaching, they get free consultation every single month, every week, whatever it is.

Yeah. This is exactly what I'm talking about. Right, exactly.

And you, you know, once you once, once you start feeling like that you've got to make a decision. Am I okay with being top dog and ultimately turning up every week or every month and giving 90 percent and taking 10?

Or am I not okay with it if I'm not okay with it? And I don't do something about it. More fool me. Right, like more for me, because I'll end up resenting those people, probably I'll end up resenting the time that I'm investing in it, let alone any money that might come into it, et cetera, et cetera. And so here's my take on it, man. I think that at some point you're coaching clients well, either a kid themselves and think that they are further along than they actually are and leave because of that.

And that happens actually way more than you probably think it does.

Or the flip side of that is there's probably three different ways of looking at it.

Right. But that's the first way. The second way is I kind of feel like I've gotten to where I. Need to be out right now, Chris, or coach, whatever it is. What else have you got for me now it's up to you as the coach or the provider or the, you know, the service provider, the product creator, whatever you want to whatever label you want to have, it's up to you then to either a, serve them up something more high level, serve them up something different, serve them up, something that gets them up to the next level.

So they stay with you or you got to let them fly away from the nest, one or the other. And I think that, you know, this is where there's a fine line, I think, because obviously we're also entrepreneurs as well. We're all building businesses at the same time, the UPIN our incubator mastermind's is part of my business. It's not the business, but it's part of it. And it's definitely one that I want to grow going forward.

But I'm not going to do it to the point where I start making empty promises to people or where I stop showing up properly for people just because I don't want to lose that business. So I don't want them to fly from the nest. You know, if I don't enjoy what I'm doing as as the coach behind the upin our incubator, then that's more for me at that point. Like, I've got to continue doing what I do because I love doing it.

First and foremost, if I don't enjoy what I'm doing day to day, then I'm not only just letting myself down, but I'm letting the other people around me down as well, the people that are clients as well. And, you know, when I look at somebody like yourself, who, to use your words, has had the best year of his career as being part of the incubator and the other other reasons as well. But I know it's played a decent sized part.

And you being able to say that the only reason you've done that, Bob, is it's not entirely down to me, although I might have helped. It's not entirely down to the group, although it's definitely helped.

It's been down to you. You were the reason why you've had your best year ever. And that's because you've you've done what you needed to do to take the advice and put it into action and actually do the work.

And that's where so many people think that when the time comes around, for them to either renew that that mastermind fee or think about upgrading or not upgrading whatever, they look at what they've they've got in inverted commas compared to what they've invested or in their mindset at that point, what they've paid. There's a big difference between a cost and an investment, right? Yeah, but they look at that and I think, oh, I haven't I haven't got my money's worth.

Well, did you take enough action? To make that statement nine times out of ten, they didn't.

And that's OK, you have to let them go so they can figure that out on their own. Those that do take the action, boy, they're the people I want to work with.

I work with the bulbs of the world all day long, baby.

And I will be fired up to see them succeed as much as you have this year.

Well, that's very kind. So my next question is really, when you look at any kind of group, that group should really have a purpose and masterminds are no different. And I think your mastermind is really focused on personal brand entrepreneurs. Yes. How important is it, do you think that people come together as a group and are on an intentional journey together rather than all doing slightly different things?

I think it's I mean, it's it's everything because, you know, when we first opened up the doors to the upin our academy, which is all our membership, it's you know, it's it's the beginning of the human journey for our customers. It's right there at the beginning of that, that if you wanted to call it the customer ladder and you know, when we first opened the door to the academy, what, five years ago now, it was a free for all man, you know.

You know, we had everything from, you know, Amazon resellers to speakers to authors, to, you know, people selling. We have people selling inflatable beds in, you know, I mean, it was ridiculous. Like, it was just ridiculous.

And no matter what you did as the guy at the helm of that community, which I was and still am, there was always going to be a certain, you know, a certain section of that community, of that group that would listen to what you're saying. And it would go in one ear and out the other because it just wasn't relevant. But even worse than that, when they would have conversations with them themselves, I could see that happening as well.

And I knew that that needed to change. And I think we we only got like literally like eight months in before we made a big pivot and we rebranded and rebuilt the site and we re shaped our entire messaging to focus around building a business on your expertise that personal brands, business model of the business of you and that that, without a doubt was the biggest move we've made because it gave us the clarity not only for number one, attracting the right type of people into the group en masse, but also number two.

And probably even more importantly than that, to be honest with you, is it brought us the clarity that we needed from a marketing perspective, from a messaging perspective, because, you know, when you need out, a lot of people are very scared to nesh down because they think they're going to lose market share. That's not true. You might actually end up working with fewer people, but you can charge a heck of a lot more by Neshin down.

And so, you know, it's actually it's an easier business to run today than what it was five years ago. It's more pleasurable business to run. There's more fun involved. And because we're working with the right people, with the right framework, we actually get to celebrate more wins as well, which I think, you know, at the end of the day as a, you know, a coaching education business, that's what it's all about.

If your clients are not winning, then there's there's something wrong there, right?

Yeah, no, absolutely. So what I'd like to understand now, I guess, is so you have a master mind? I have a mastermind to people. Mine is really focused around helping people with their very first steps into digital marketing. And a lot of the time they're not digital natives. But I'm not really going to promote my master mind in this podcast because it's not what it's for. But what I would be curious to know is how do you define the ideal fit for your mastermind's?

Well, I think, you know, again, it depends on what you're wanting to do from the from a coach perspective. Right? I mean, you know, I could I could quite easily put together a package that would attract beginners in the personal branding space, people that are, you know, complete newbies, as my teenage son would almost teenage, some would say, you know, a complete newbie and a right at the beginning of their journey.

And I'd get a whole bunch of people.

And if we were just focused on helping people through that first year and a half to three years of building that personal brand, and that's all we focused in on, they'd have a heck of a time.

They'd love it. Right. Whereas if we got to. Com. And to kind of big a strategy focused for those types of people, they wouldn't enjoy as much, they wouldn't be taking as much action, they'd be getting more overwhelmed. Yeah. You know, and it wouldn't work well. So I think it comes down to deciding on the type of people that you want to work with first and foremost and at where they are and their journey as well.

And I think, you know, in terms of the youth in our incubator, we we have a sweet spot where we do actually have all our toes and a couple of different. Ponds, right where on one side we you know, we have a couple of those in a pond, which is people that have already got established personal brands, they've been going for a few years and they kind of want to really put their foot down on the gas, which is great.

The the the other pond, the other foot, the other toes. Right. Is dipping in a pond that are full of people that have been in business for, you know, a good while. They've got a certain amount of success under their belt, but they just really starting to get to grips with the personal branding side of things. But because of the fact that they're grown up entrepreneurs, just mieux, they're not complete beginners, they can fast track themselves, particularly when they're surrounded with other people that have already been there.

Yeah. And so I think that's where the incubator worked really, really well is because it is a slightly more mature group of people. There's no I don't think there's anybody south of maybe mid, early to mid 30s there. There's certainly no 20 somethings in there. I think probably the average age of somebody in the incubator is probably about 40.

Yeah. So, yeah, something along that lines.

So I think, you know, it it just comes down to like, who am I going to work with? I want to work with people that are a little bit more established. They've got a good career under their belt. They understand what their strengths are. They are not scared to put their hand up and say, these are my weaknesses, what do I do about them kind of thing. And I think it really just comes down and it doesn't matter where you got to people at the table or twenty to people at the table, it really comes down to understanding what it is you want to be known for, first and foremost.

And secondly, who are the people that need that help the most?

So if anybody's listening and they're thinking mastermind possibly sounds a bit rude, I guess the message should be coming across loud and clear. It's really not. If this is for me, probably one of the key drivers of any success. I've had made a huge difference in my business over the last two years. You've kind of echoed the same. So get yourselves in mastermind's people. Now, you told me the other day, are you ready to let the cat out of the bag?

You couldn't do the European summit this year now. So what are you going to do?

I'm going to sit back and drink tea and eat custard creams all day as we know.

So we're doing like I said, you know, it's been a it's a weird time because when you put on a big event like this summit, there's months and months and months of work that go into that. And I've it's not as if I've been sitting here twiddling my thumbs. I've been keeping very busy, don't get me wrong. But I felt like I needed to do something around this time just because it's what also it's what our communities kind of come to expect from us as well, even just our online community.

And so this year we're doing something we've never done before, ever. It's brand new training. It's brand new coaching. It's based quite heavily actually on the contents of Reisa, the opener. But I've not done a lot of this in person at all. And so we are holding for the first time ever our profitable personal brand bootcamp, which is so, so exciting.

Yeah, I'm pumped about it. I'm really excited about it. We're going to teach people how to build an audience, how to monetize their expertise to make money out of their experience and ultimately become future proof as a direct result of doing that. And that's going to be a lot of stuff that I cover over the few days. And we're going to go for about an hour, hour and a half every day for the three days in a row. It's free.

It's completely free for anybody to come along. They just need to register. And we're going to be going through, you know, a whole bunch of stuff in regards to, you know, that that audience growth, I think is like hyper important right now how to spread your message to, you know, a nice, solid, wide audience. We're going to be covering marketing funnels and helping people get their first email marketing funnel in place, as well as some more advance ideas as well.

We'll touch base on publishing a book and what that can do for positioning yourself as an expertise. And we're going to a whole bunch of stuff on content. We're going to actually help people plan out an entire ninety days worth of content right there as part of the boot camp as well.

That's one of the exercises we're doing. We're actually putting together like a ten page workbook for this, for people that there will be able to download and print out prior to the first session. And, you know, much like a lot of my teaching and coaching is based around my build market monetise structure all three days, as you can probably understand. They won build, they to market, they three malnati's and yeah, I'm pumped, I can't wait to do it.

I think I'm looking at who is involved in it just now. You've got Emily DeBacker, who is just going to be great fun, whatever she touches.

Well, yeah, these these are people that, you know, I've worked with and coached for many years. And, you know, their stories need to be told. And although that actually should make it clear, although they will not be live in the sessions themselves, they know it's going on. They know that I'm going to be talking about their successes and we're going to be utilizing them as great examples. We're talking about, you know, Emily is all Emma.

Amy, your self might be brought up, but it could happen, but it could happen. And a host of other people that I've been very, very blessed to call clients and work with over the years. But really, it's it's not about them. It's not even about me. It's it's honestly about the people that show up and what they want to bring to the world and who they want to serve. And so, yeah, you know, if I can if I can further that growth, if I can maybe potentially springboard that next stage at next that spurt of growth in their career, then it'll be all worthwhile.

Well, I hope it's a huge success. I'm looking forward to it. It'd be nice to get the opportunity to meet new people. I do have a community element to it. We do so we're going to be running it all on our private Facebook group, which people will get access to obviously once they go ahead and register. And obviously, you know, we'll be doing daily challenges and, you know, getting people to get involved and, you know, on a daily basis on that side of things as well.

And I'm almost 100 percent sure that I'm likely to do some sort of extra session on the third day, although this isn't finalized right now. But I'm almost 100 percent sure I'll be doing some kind of live mastermind break out elements for X amount of people. It could be free. We might charge a little bit just to make sure that we get the right people through the door. When I say a little bit, I mean 20 bucks or something, not not much, but just to have that additional element of accountability where we can hold people's feet to the fire a little bit.

I always love that phrase. I kind of put them on the spot a little bit, quite frankly, in regards to their plans and their goals and then hopefully, you know, continue working with them in some way or another in the future as well. I think for a lot of people listening that I've never been involved in a mastermind, this should give quite a good taste of what it might bring to your business. Absolutely. I I'm thinking even the free Facebook group elements to get a flavor of what it's like to mix with people who are on the same entrepreneurial journey with you should hopefully give you the confidence to understand what a mastermind like the incubator could do for your business.

So I wish you a lot of success with that. And I will see you there. Thank you. Yeah, I'm looking forward to it. So if anybody wants to continue their journey with you, if they want to connect with you, how can they do that? Well, obviously, I'm at Chris Tucker on all the Sociales Chris Tucker dot com, or if they do want to get involved with the bootcamp, they can just go to Christopher dot com for slash boot camp and sign up.

We get going November 16 through to the 18th and it'll be great to have any of Bob's people there.

And if you have got an impaired memory, you'll find a link in the show. Notes to that. Chris, I always end with my signature question. And I guess simply put it, what's one thing you do now that you wish it started five years ago? Yeah, this is a good one, because, you know, I don't like to rest on laurels. I will say, though, however, that as I now get closer towards the big five over just a few years away, I do actually want to start slowing down a little bit.

And that doesn't necessarily mean the output diminishes. It just means I need to get even more smarter with the way that I'm working with our team and doing what I'm doing in the world. But the one big thing that's made a massive difference to me over the last couple of years, particularly in the last 12 months, has been, believe it or not, a focus at doing nothing. And it sounds really weird to say that. But there are times every single day now, including this day right here, that we're recording this where I have block out, I block out 30 minute chunks of time three times each day.

So it took about an hour and a half out of the workday where I have nothing on my schedule. And I have no motive at all to do anything in those 30 minute breaks, and sometimes I sit and read a book, sometimes I might, particularly over the last three or four months or I've gotten back into sketching, which I used to do a lot when I was younger. Um, I'll sit and sketch sometimes. I might actually watch, you know, a bit of a film and then come back to it later on with my wife or whatever.

But I think the ability to be able to take time out to quote unquote to do nothing is something that a lot of entrepreneurs need to really seriously start considering, because burnout is happening more often than not, CEOs having heart attacks in their frickin 30s is happening more often than not or more often than ever before. And I just kind of feel like slowing down and smelling the roses, so to speak, as they say, is maybe not a bad strategy for overall health, wellness and growth as a business owner.

So that's actually generally what I wished I was doing five years ago and even five further years back and five more years before that, it was just genuinely saying it's okay to do nothing today. Because if there's one thing I do know about being an entrepreneur is it's all right to have a bad day, but you can't have a bad week because bad weeks turn into bad months. Bad months turn into bad quarters. And you can see where I'm going with this, you know.

And so I feel like if you feel like you need to hit the pause button, take some time off for for the day, then then do it. But you've got to get back on the horse, man. The next day. You can't let that roll over. And that's why I take those breaks. It helps me to keep things balanced.

I love that. It's really it's very easy to be intentional about productivity. It's far harder to be intentional about being unproductive in that balance. It's really it's extreme balance. It's a really, really strong discipline.

I think I'll tell you something, the big thing is, is that when I am quote unquote at work, either side of those those pauses, those spaces on the calendar I'm on like I'm dialed in BOP and I'm from from beginning to end whether whether I might have to work on one particular task over two work sessions with a break in the middle, or whether I just blow through it in one work session, whatever it is, I find myself being a lot more productive, a lot more switched on and a lot more focused and clarity driven than I ever have been before because I'm taken that time off regularly throughout the course of the day.

Chris Tucker, as always, you have been a fantastic IT guest, very, very generous with your knowledge and experience. I've had a great time, had a lot of my questions answered. So thank you very much for your time and can't wait to see you again soon. Yeah, looking forward to it, man. Thanks for having me back. There are masterminds all over the world there in person online, and then there are hybrid. They range from free and far more things through modestly priced groups to high level and elite groups like those Chris was speaking about.

No matter who you are, you will do better with others on the same journey. Before I go. Just a quick reminder to subscribe. And if you haven't already, then join our Facebook group. You'll find a link in the show, notes or visit, Amplify Me, Dot FM Forward Slash Insiders. I would love for you to connect with me on social media. Find me wherever you hang out. Just search at Bob Gentle. And if you do, message me and let me know so I can follow you back.

If you enjoyed the show, then I would love for you to review on iTunes. It would mean the world to me and this is the best way to help me reach more subscribers. My name is Bob Gentle. Thanks again to Chris for giving us his time this week and to you for listening and see you next week.


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