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Amplify Podcast

Overview

A good blog is the foundation of good content marketing. But for some reason everyone seems to make the so difficult. Investing time in your blog can often seem like a waste of time. But those who know, know.

A blog isn't a vanity project. It serves a valuable purpose in your marketing. It's the centre of your content world and provides fuel for social media, email marketing and good search engine performance. Show your business blog a little love and it will, in time love you back a lot more.

This week my guest is Rachel Extance and she's an award winning blogger who's going to share her tips and strategies for making your blog a little easier and hopefully motivate you to rekindle some love for your blog.

About Rachel

Rachel Extance helps business owners to spot their stories and use them to build their brand. A former journalist, she is an award-winning blogger who provides consultancy on how to get your message across, plan out content marketing, and write material for use online and offline. To find out more about her and get tips on how to use stories in your business, go to extance.co.uk

I'm @RachelExtance on all the socials. Most active on Twitter, Instagram and Facebook.

To find out more about her and get tips on how to use stories in your business, go to extance.co.uk

Thanks for listening!

It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favourite player using the links below.

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Automatic Show Transcript

Overview

There are two things which should get most business owners excited. One is great search engine performance and the other is substantial recurring revenue. Frankly I’m getting excited just thinking about it not. This week my guest is Pete Everitt, co founder of SEO Hive.  

Pete is a great example of someone whose whole business embodies something which Zig Ziglar is known for saying. ‘ You will get everything you want in life if you just help enough other people get what they want.’

About Pete

Pete Everitt is a digital agency owner and online entrepreneur. He has recently launched SEOHive – a white label SEO Service dedicated to helping agency owners create stability in their businesses by delivering high-quality SEO retainers to their clients. 

Pete worked for more than a decade "in" and "on" design and marketing agencies in the UK and around the world, and learned that all agencies essentially have the same two problems – demonstrating results and keeping momentum.

As external influences affect our businesses, the feast and famine cycle of project work can cripple businesses and relationships. Addressing this issue is at the heart of SEOHive that not only delivers results, but also provides the training and resources necessary for agency partners to create, sell and manage SEO clients, whilst SEOHive takes care of the delivery.

Links and mentions

Thanks for listening!

It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favourite player using the links below.

Quick subscribe

Overview

Getting stuck in business is more common than you’d think. Businesses peak or plateau, people get stuck in roles and don’t progress. People small goals are achieved and new ones aren’t set.

This week my guest is Beverly Sherratt and her area of focus is helping people feel at home in their work and less stressed about high performance. Who doesn’t need more of that.

Thanks for listening!

It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favourite player using the links below.

Quick subscribe

Overview

Are you struggling to break through online? Feeling like you’re posting content regularly but nobody is listening? It’s a very common experience. Some try to fix this by turning to quantity, turning to social media planners and posting about international pancake day and so on. Volume isn’t the answer. Some try creating complicated or clever content - but that doesn’t work either.

In this episode Pascal Fintoni share the three qualities all great content marketers have in common. It’s a very simple lesson which could quickly change your results. I loved speaking to Pascal and I know you’re going to love listening to him.

About Pascal

Pascal Fintoni is a professional trainer and speaker with over 25 years practical experience in digital marketing, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns.

Pascal is also a video producer and he has introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create great online reputations. His focus for the last few years has been to guide business owners on how to take back control of their digital communications and become the most trusted brand in their chosen markets.

Links and mentions

Thanks for listening!

It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favourite player using the links below.

Quick subscribe

Automatic Show Transcript

Quick subscribe

Overview

Personal branding is often badly misunderstood or taken out of context. Similarly, people think of influencers as driving fancy cars and getting freebies. If that’s your perception then you’re probably missing out.

Andy Storch is what I’d call a nano influencer or micro famous. He’s very visible online and to a very small audience he’s a strong authority and his business reflects that and in this episode he’s going to unpack it all for you.

Links and mentions

Thanks for listening!

It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favourite player using the links below.

Quick subscribe

Automatic Show Transcript

Overview

Online communities are nothing new but, but if that online community is at the heart of your business then you need to look after your people. The fact is, if you’ve built a strong following and you provide a community for them, you’re probably going to be a busy person already. You wouldn’t invite people to dinner and then not look after them and smart people know that a strong online community needs a strong community manager.

This week’s guest is Diana Tower and she lives and breaths hiring and supporting killer community managers.

About Diana

She has advised and worked with top entrepreneurs like New York Times bestselling author Ramit Sethi, Media & PR Specialist Selena Soo, and Carrie Green, the founder of the Female Entrepreneur Association.  

Diana has shared her strategic insights from the stage of Retain Live 2019, hosted workshops for Digital Marketer and Teachable, and has been featured in major publications & podcasts such as Forbes, Growth Lab, Super Fast Business podcast, Active Campaign and more.

Links and mentions

Diana's webiste : https://www.dianatower.com

Thanks for listening!

It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favourite player using the links below.

Quick subscribe

Automatic Show Transcript

Overview

This week my guest is Faye Morgan. Faye’s business is all about helping business owners break out the limitations of referrals and build funnels on Facebook and Instagram which reliably drive new business.

This episode was a treat for me and I hope you like it too.

About Faye

An experienced Social Media Marketer specialising in building Messenger bots & Facebook/Instagram ads. Anyone can run Facebook ads, but producing a highly-targeted, well-designed creative campaign with impact is a skill – and that’s the expertise I bring. Adding a chatbot brings another level to help achieve maximum ROI. 

Alongside my agency, I also run an online digital course to enable your business to thrive on Instagram and a membership to supercharge your endeavours on Facebook and Instagram both organic and paid. 

Links and mentions

Thanks for listening!

It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favourite player using the links below.

Quick subscribe

Automatic Show Transcript

Quick subscribe

Overview

If content is king then video is the Emperor. Many of us will admit that video is probably the most important media online but for most of us it’s just really scary. Those of us who procrastinate with video think we have good reasons. The sound’s just not good enough, poor lighting, waiting for a new camera. That’s all before we even start thinking about the emotional reasons it’s difficult. This week my guest is Brian Fanzo and he’s probably one of the most prolific content marketers on the Planet and he’s going help you - and me ‘Press the Damn Button.’ If the thought of video marketing leaves you in a cold sweat then this is the episode for you.

About Brian

Brian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology.

Brian has been recognized as a Top 20 Digital Transformation Influencer; a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist. His followers on social media and podcast downloads rank in the hundreds of thousands, resulting in Brian being an influencer for 19 of the Fortune 100 companies.

Links and mentions

Brian's website : https://www.isocialfanz.com/

Thanks for listening!

It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favourite player using the links below.

Quick subscribe

Automatic Show Transcript

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